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Aging Hair

Reverse damaged aging hair with ingredients like Smart Keratin and vitamin E.

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OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34

Air Fresheners

Our Air Fresheners smells like a OUAI-CATION & wherever you hang them will, too. Keep one in your car, in your room or in your closet to have our travel-inspired, long-lasting scents in even more places.

Ibiza smells like you’re dancing the night a-OUAI with notes of vanilla, cocoa & rum

St. Barts smells like you’re out of office with notes of dragon fruit, orange blossom & tuberose

Melrose Place smells like you’re almost famous with notes of rose, berry & lychee

Santorini smells like diving all the OUAI in with notes of peach, honeysuckle & amber

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OUAI Ouai-Cation air fresheners in Santorini, St. Barts, Melrose Place, and Ibiza scents.
 
Collection of travel-themed luggage tags with various designs on a white background
New Exclusive

OUAI-CATION Air Fresheners - 4 Pack
$20
OUAI St. Barts Ouai-cation scented car air freshener in tropical sunset packaging.
 
OUAI Ouai-cation scented car air fresheners in St Barts, Melrose, and Santorini scents
New Exclusive

Air Fresheners St. Barts Scent - 4 Pack
$20
OUAI Ouai-Cation air fresheners in Santorini, St. Barts, Melrose Place, and Ibiza scents.
 
Collection of travel-themed luggage tags with various designs on a white background
New Exclusive

OUAI-CATION Air Fresheners - 4 Pack
$20
OUAI St. Barts Ouai-cation scented car air freshener in tropical sunset packaging.
 
OUAI Ouai-cation scented car air fresheners in St Barts, Melrose, and Santorini scents
New Exclusive

Air Fresheners St. Barts Scent - 4 Pack
$20
OUAI Ouai-Cation Santorini scented air freshener card in gradient packaging with fish design.
 
OUAI Ouai-cation scented car air fresheners in St Barts, Melrose, and Santorini scents displayed stacked.
New Exclusive

Air Fresheners Santorini - 4 Pack
$20
OUAI Ouai-Cation Melrose Place air freshener in pink retail packaging with sunglasses graphic.
 
OUAI Ouai-Cation scented car air fresheners in St. Barts, Melrose, and Santorini scents displayed.
New Exclusive

Air Fresheners Melrose Place - 4 Pack
$20
OUAI Ibiza Ouai-Cation scented air freshener in retro vinyl record packaging.
 
OUAI Ouai-Cation scented car air fresheners in St Barts, Melrose, and Santorini scents stacked.
New Exclusive

Air Fresheners Ibiza - 4 Pack
$20

Award Winners

Loved by beauty editors, hair experts and fellow OUAI addicts.

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An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Curl Crème tube, 8 fl oz, standing upright on neutral background.
Allure Readers' Choice Award Winner 2026 – The Beauty Expert seal
 
Three OUAI Curl Crème tubes arranged on a marble surface, 8 fl oz each.

Curl Crème
$32
OUAI Wave Spray 6 fl oz bottle with golden liquid on neutral background.
 
A bottle of OUAI Wave Spray oil with golden amber liquid, shown with a dynamic water splash and droplet effect against a light beige background.

Wave Spray
$30
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
OUAI Super Dry Shampoo Melrose Place 4.5oz pink aerosol can, neutral background.
 
A hand holding a matte blush pink bottle of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Melrose Place
$30

Best Seller Gifts

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Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
OUAI St. Bart's Hair & Body Mist in a clear glass spray bottle with a white pump, presented inside its cream-colored packaging box with gold borders.
 
New Limited Edition

Hair and Body Fragrance Mist Ornament St. Barts Scent
$14
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
 
New Exclusive

Hand In Hand Set
$64 $54
 
New Exclusive

Leave In Conditioner Travel Trio Set
$48 $41

Best sellers

Simplify your daily routine with our most popular products.

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An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32

Body Care

Your hair gets a whole routine. Your body deserves one too. OUAI body skin care products are built with the same obsessive attention to ingredients and fragrance as everything else we do: a foaming Body Cleanser infused with jojoba seed and rosehip oils, a Body Crème that melts in without any greasy residue, a sugar-powered Scalp & Body Scrub, and much more to make your body care routine the best part of your day

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OUAI Dean Street Body Cleanser 300ml bottle displayed against neutral background.
 
OUAI Body Cleanser 300ml bottle covered in soap bubbles on white surface.

Body Cleanser Dean Street
$28
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI Dean Street Body Cleanser 300ml bottle displayed against neutral background.
 
OUAI Body Cleanser 300ml bottle covered in soap bubbles on white surface.

Body Cleanser Dean Street
$28
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40
OUAI Scalp & Body Scrub St. Barts 8.8oz white jar on beige background
 
A jar of QUAI body and hair care product placed on sand, with a warm orange and peach gradient background and blurred natural elements around it.

Scalp & Body Scrub - St. Barts Scent
$42
OUAI St. Barts Body Cleanser 300ml white pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser 300ml bottle resting on sand, warm orange background.

Body Cleanser St. Barts Scent
$28
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28

Body Crème

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OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40
OUAI Melrose Place Body Crème jar, 7.5 oz, pale pink with white lid.
 
A woman with dark hair leans in close to a white cosmetic jar labeled OUAI, held against a clean light gray studio background.

Body Crème Melrose Place
$40
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40
OUAI Melrose Place Body Crème jar, 7.5 oz, pale pink with white lid.
 
A woman with dark hair leans in close to a white cosmetic jar labeled OUAI, held against a clean light gray studio background.

Body Crème Melrose Place
$40
An ivory OUAI Dean Street Hand Lotion pump bottle stands upright on a softly lit cream surface. Text: “OUAI”, “HAND LOTION”, “LOTION POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
OUAI Dean Street Hand Lotion 16oz pump bottle held against white background.

Hand Lotion
$32
An ivory OUAI hand cream tube stands upright on a warm cream studio surface. Text: “OUAI”, “HAND CRÈME”, “CRÈME MAINS”, “RUE ST. HONORÉ”, “3 fl oz / 88.7 ml”.
 
OUAI Hand Crème Rue St. Honoré tube beside a white cream swatch.

Hand Crème
$24
OUAI Body Crème St. Barts jar, 3.4 oz, frosted glass with white lid.
 
OUAI Body Crème St. Barts jar surrounded by orchids, dragon fruit, and citrus slices.

Body Crème St. Barts Scent - Travel
$22
OUAI Melrose Place Body Crème jar, 3.4 oz, on neutral background.
 
A hand holding a jar of OUAI Body Cream against a light gray background.

Body Crème Melrose Place - Travel
$22

Body Travel Size Products

These body minis are perfect for clearing TSA.

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OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI Body Crème St. Barts jar, 3.4 oz, frosted glass with white lid.
 
OUAI Body Crème St. Barts jar surrounded by orchids, dragon fruit, and citrus slices.

Body Crème St. Barts Scent - Travel
$22
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI Body Crème St. Barts jar, 3.4 oz, frosted glass with white lid.
 
OUAI Body Crème St. Barts jar surrounded by orchids, dragon fruit, and citrus slices.

Body Crème St. Barts Scent - Travel
$22
OUAI St. Barts Body Cleanser 3 fl oz pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser bottle balanced on an outstretched palm.

Body Cleanser St. Barts Scent - Travel
$14
OUAI Scalp & Body Scrub St. Barts 3.4oz jar on neutral background.
 
A hand with long manicured nails holds a white jar of OUAI Scalp & Body Scrub against a clean, light gray background.

Scalp & Body Scrub St. Barts Scent - Travel
$22
OUAI Melrose Place Body Crème jar, 3.4 oz, on neutral background.
 
A hand holding a jar of OUAI Body Cream against a light gray background.

Body Crème Melrose Place - Travel
$22
OUAI Melrose Place Body Cleanser, 3 fl oz pump bottle, pink frosted glass
 
OUAI Melrose Place Body Cleanser 3fl oz held up against white background

Body Cleanser Melrose Place - Travel
$14

Bundle Daily Care

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A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
OUAI Thick Hair Conditioner 10 fl oz bottle displayed on neutral background.
 
A hand holding a white bottle of OUAI Thick hair conditioner against a clean white background with a soft shadow.

Thick Hair Conditioner
$32
OUAI Thick Hair Shampoo, 300ml peach bottle with white pump cap.
 
OUAI Thick Hair Shampoo 300ml held up by a hand against white background.

Thick Hair Shampoo
$32

Cape Town

An earthy fragrance with notes of ginger and spearmint.

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OUAI Cape Town Deodorant stick, 2.5 oz, in mint green packaging.
 
OUAI Cape Town Deodorant stick 2.5oz displayed against a teal background.

Deodorant Cape Town
$22
OUAI Super Dry Shampoo Cape Town 4.5oz spray can in light blue.
 
A hand holding a white aerosol can of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Cape Town
$30
OUAI Cape Town Deodorant stick, 2.5 oz, in mint green packaging.
 
OUAI Cape Town Deodorant stick 2.5oz displayed against a teal background.

Deodorant Cape Town
$22
OUAI Super Dry Shampoo Cape Town 4.5oz spray can in light blue.
 
A hand holding a white aerosol can of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Cape Town
$30
OUAI Super Dry Shampoo Cape Town 2oz spray can in light blue.
 
A hand with manicured nails holds a white bottle of OUAI Super Dry Shampoo against a solid gray background.
Exclusive

Super Dry Shampoo Cape Town - Travel
$16
OUAI Thickening Spray 177ml frosted bottle with white cap on beige background.
 
A hand holding a frosted glass spray bottle labeled OUAI Thickening Spray, with the spray misting out against a solid black background.

Thickening Spray
$30
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
OUAI Anti-Dandruff Shampoo 2% Salicylic Acid 300ml in mint green bottle
 
OUAI Anti-Dandruff Shampoo 2% Salicylic Acid bottle surrounded by bubbles and foam.

Anti-Dandruff Hair Shampoo
$38

Coily Hair

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A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
OUAI Curl Crème tube, 8 fl oz, standing upright on neutral background.
Allure Readers' Choice Award Winner 2026 – The Beauty Expert seal
 
Three OUAI Curl Crème tubes arranged on a marble surface, 8 fl oz each.

Curl Crème
$32
OUAI Scalp & Body Scrub St. Barts 8.8oz white jar on beige background
 
A jar of QUAI body and hair care product placed on sand, with a warm orange and peach gradient background and blurred natural elements around it.

Scalp & Body Scrub - St. Barts Scent
$42

Conditioners

We don't make the rules, but we do make a very good case for not skipping conditioner. After every wash, your hair cuticle needs to be smoothed back down, and that's what a great hair conditioner does, along with adding softness, detangling, and making your hair actually behave.


Our conditioner lineup is built by hair type, not by vague promises. Fine Hair Conditioner adds moisture without weight, medium Hair Conditioner balances and strengthens, and thick Hair Conditioner is deeply nourishing for denser, coarser strands. Each one is formulated with its specific hair type's needs in mind - not a one-size-fits-all situation. All are sulfate-free, paraben-free, and phthalate-free, too.

 

View collection
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
OUAI Thick Hair Conditioner 10 fl oz bottle displayed on neutral background.
 
A hand holding a white bottle of OUAI Thick hair conditioner against a clean white background with a soft shadow.

Thick Hair Conditioner
$32
Two OUAI Fine Hair shampoo and conditioner bottles stand side by side on a cream studio surface, comprising a translucent yellow shampoo bottle and opaque ivory conditioner bottle.
 
OUAI Fine Hair Shampoo and Conditioner held up against white background.
Exclusive

Fine Hair Shampoo and Conditioner Set
$64
Two standard-size OUAI Medium Hair shampoo and conditioner bottles stand side by side, featuring translucent amber shampoo and opaque cream conditioner packaging.
 
OUAI shampoo and conditioner bottles with water splashes on a gray background
Exclusive

Medium Hair Shampoo & Conditioner Set
$64
OUAI Thick Hair Shampoo and Conditioner 300ml bottles displayed together on neutral background.
 
OUAI Thick Hair Shampoo and Conditioner bottles splashed with water droplets.
Exclusive

Thick Hair Shampoo & Conditioner Set
$64

Curl Definition

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OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
OUAI Curl Crème tube, 8 fl oz, standing upright on neutral background.
Allure Readers' Choice Award Winner 2026 – The Beauty Expert seal
 
Three OUAI Curl Crème tubes arranged on a marble surface, 8 fl oz each.

Curl Crème
$32
OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
OUAI Curl Crème tube, 8 fl oz, standing upright on neutral background.
Allure Readers' Choice Award Winner 2026 – The Beauty Expert seal
 
Three OUAI Curl Crème tubes arranged on a marble surface, 8 fl oz each.

Curl Crème
$32

Cyber Week

Get 25% off site wide for the best beauty deals on OUAI hair care, body care, and perfume favorites during the OUAI Black Friday sale and Cyber Monday sale.

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Cyber Week
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI St. Barts Body Cleanser 300ml white pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser 300ml bottle resting on sand, warm orange background.

Body Cleanser St. Barts Scent
$28
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34

Damaged Hair Repair

Repair damage and fight frizz while adding shine, softness and heat protection.

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A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Bond Repair Balm 50ml hair masque in pink cylindrical container.
Allure Best of Beauty Award 2026 logo on a red background
 

Bond Repair Balm - Travel
$28
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
OUAI Detox Shampoo refill pouch, 32 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 10oz bottle and 32oz refill pouch on white background.

Detox Clarifying Hair Shampoo - Refill
$68

Dean Street

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A frosted OUAI Dean Street Hand Wash pump bottle stands upright against a warm neutral background. Text: “OUAI”, “HAND WASH”, “SAVON POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
A hand holding a frosted off-white pump bottle of OUAI Dean Street hand wash against a white background with a soft shadow.

Hand Wash
$32
An ivory OUAI Dean Street Hand Lotion pump bottle stands upright on a softly lit cream surface. Text: “OUAI”, “HAND LOTION”, “LOTION POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
OUAI Dean Street Hand Lotion 16oz pump bottle held against white background.

Hand Lotion
$32
A frosted OUAI Dean Street Hand Wash pump bottle stands upright against a warm neutral background. Text: “OUAI”, “HAND WASH”, “SAVON POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
A hand holding a frosted off-white pump bottle of OUAI Dean Street hand wash against a white background with a soft shadow.

Hand Wash
$32
An ivory OUAI Dean Street Hand Lotion pump bottle stands upright on a softly lit cream surface. Text: “OUAI”, “HAND LOTION”, “LOTION POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
OUAI Dean Street Hand Lotion 16oz pump bottle held against white background.

Hand Lotion
$32
OUAI Dean Street Body Cleanser 300ml bottle displayed against neutral background.
 
OUAI Body Cleanser 300ml bottle covered in soap bubbles on white surface.

Body Cleanser Dean Street
$28
A short clear perfume bottle containing pale blue liquid stands on a cream studio surface beneath a wide white cap. Text: “OUAI”, “DEAN STREET”, “EAU DE PARFUM”.
 
OUAI Dean Street Eau de Parfum bottle styled with grapefruit, lemon, and lily of the valley.

Eau de Parfum Dean Street
$68

Deodorants

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OUAI St. Barts Deodorant stick, 2.5 oz, cream packaging on neutral background.
 
OUAI St. Barts Deodorant stick, 2.5oz, displayed against warm golden background.

Deodorant St. Barts Scent
$22
OUAI Melrose Place Deodorant stick, 2.5oz, pink packaging, on neutral background.
 
OUAI Melrose Place Deodorant stick, 2.5oz, displayed against soft pink background.

Deodorant Melrose Place
$22
OUAI St. Barts Deodorant stick, 2.5 oz, cream packaging on neutral background.
 
OUAI St. Barts Deodorant stick, 2.5oz, displayed against warm golden background.

Deodorant St. Barts Scent
$22
OUAI Melrose Place Deodorant stick, 2.5oz, pink packaging, on neutral background.
 
OUAI Melrose Place Deodorant stick, 2.5oz, displayed against soft pink background.

Deodorant Melrose Place
$22
OUAI Cape Town Deodorant stick, 2.5 oz, in mint green packaging.
 
OUAI Cape Town Deodorant stick 2.5oz displayed against a teal background.

Deodorant Cape Town
$22

Detox Shampoo

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OUAI Detox Shampoo travel-size bottle, 3 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 3fl oz bottle held up by a hand.

Detox Clarifying Hair Shampoo - Travel
$16
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Detox Shampoo travel-size bottle, 3 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 3fl oz bottle held up by a hand.

Detox Clarifying Hair Shampoo - Travel
$16
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
OUAI Detox Shampoo refill pouch, 32 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 10oz bottle and 32oz refill pouch on white background.

Detox Clarifying Hair Shampoo - Refill
$68
OUAI Detox Face Cleanser pump bottle, 7.8 fl oz
 
OUAI Detox Face Cleanser bottle splashed with water, 7.8 fl oz, clean backdrop.

Detox Face Cleanser
$30

Eau de Parfum Laurel Canyon

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A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77

Exclusions

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OUAI Makes Scents fragrance set with 4 Eau de Parfum miniatures displayed in box.
 
OUAI perfume samples scattered on white surface: Melrose Place, North Bondi, Dean Street, Rue St. Honoré
Exclusive

OUAI Makes Scents Discovery Kit
$25
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI Makes Scents fragrance set with 4 Eau de Parfum miniatures displayed in box.
 
OUAI perfume samples scattered on white surface: Melrose Place, North Bondi, Dean Street, Rue St. Honoré
Exclusive

OUAI Makes Scents Discovery Kit
$25
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI Gift Card featuring perfume bottles and elegant cocktail glasses on display.
OUAI Gift Card featuring perfume bottles and elegant cocktail glasses on display.

Digital Gift Card
$25
OUAI Ouai-Cation air fresheners in Santorini, St. Barts, Melrose Place, and Ibiza scents.
 
Collection of travel-themed luggage tags with various designs on a white background
New Exclusive

OUAI-CATION Air Fresheners - 4 Pack
$20
OUAI branded hair tie packaged in silver foil wrapper on neutral background.
 
OUAI Knotty Girls Wear Protection silver foil hair tie packet on neutral background
New

Knotty Girl Hair Ties (3-pack)
$10

Face & Body Cleansers

Yes, this is a genuinely luxurious body wash. No, it doesn't take itself too seriously.

It's a gel formula infused with jojoba seed and rosehip oils that cleanses without stripping. The lather is proper. The scent (Dean Street, Melrose Place, St. Barts, and more) is the kind you actually notice when you step out of the shower. And the skin that comes out on the other side is soft rather than tight, which is the whole thing we want from a good hydrating body cleanser.

Sulfate-free, paraben-free, phthalate-free, and cruelty-free. Part of a full OUAI body care routine: Scrub → Cleanser → Body Crème → Hair & Body Mist. Each one in the same scent.

 

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Face & Body Cleansers
OUAI Dean Street Body Cleanser 300ml bottle displayed against neutral background.
 
OUAI Body Cleanser 300ml bottle covered in soap bubbles on white surface.

Body Cleanser Dean Street
$28
OUAI St. Barts Body Cleanser 300ml white pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser 300ml bottle resting on sand, warm orange background.

Body Cleanser St. Barts Scent
$28
OUAI Scalp & Body Scrub St. Barts 8.8oz white jar on beige background
 
A jar of QUAI body and hair care product placed on sand, with a warm orange and peach gradient background and blurred natural elements around it.

Scalp & Body Scrub - St. Barts Scent
$42
OUAI Melrose Place Body Cleanser 300ml pump bottle against neutral background.
 
OUAI Melrose Place Body Cleanser held by soapy wet hands against white background.

Body Cleanser Melrose Place
$28

Fine Hair Care

Is “volume” just a button on your phone? Don’t worry, we’re your type.

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Fine Hair Care
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
OUAI Thickening Spray 177ml frosted bottle with white cap on beige background.
 
A hand holding a frosted glass spray bottle labeled OUAI Thickening Spray, with the spray misting out against a solid black background.

Thickening Spray
$30
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
OUAI Anti-Dandruff Shampoo 2% Salicylic Acid 300ml in mint green bottle
 
OUAI Anti-Dandruff Shampoo 2% Salicylic Acid bottle surrounded by bubbles and foam.

Anti-Dandruff Hair Shampoo
$38

Fragrance

Sophisticated OUAI De Parfums inspired by the world's most fashionable cities.

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Bottles of Women's Sophisticated Perfumes
A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
OUAI Santorini Fragrance Mist 3.3 fl oz in clear green glass bottle.
 
A bottle of OUAI Santorini fragrance mist with a white cap and white label, set against a soft gradient background transitioning from teal to pale pink.

Hair & Body Fragrance Mist Santorini
$28
OUAI Melrose Place Fragrance Mist 97ml pink spray bottle on neutral background.
 
A bottle of OUAI Melrose Places fragrance mist with a white spray nozzle, shown with a hand spraying the product. Pink rose petals are scattered around the base on a reflective surface, set against a soft pink background.
New

Hair & Body Fragrance Mist Melrose Place
$28

Free Deluxe Samples

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A travel-sized amber shampoo tube stands upright on a softly lit cream surface. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “1 fl oz / 30 ml”.
 

Mini Detox Shampoo
Free
A travel-sized amber shampoo tube stands upright on a softly lit cream surface. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “1 fl oz / 30 ml”.
 

Mini Detox Shampoo
Free

Free Samples

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Two packets of Ouai fine hair shampoo and conditioner designed for travel, with white packaging and branding visible.
 

Fine Hair Shampoo & Conditioner Packette
Free
A small, white packette labeled 'OUAI HAIR OIL' in black text, with the measurement '0.03 fl oz / 1 ml' indicated below the product name.
 

Hair Oil Packette
Free
Two packets of Ouai fine hair shampoo and conditioner designed for travel, with white packaging and branding visible.
 

Fine Hair Shampoo & Conditioner Packette
Free
A small, white packette labeled 'OUAI HAIR OIL' in black text, with the measurement '0.03 fl oz / 1 ml' indicated below the product name.
 

Hair Oil Packette
Free
 

Mini Eau de Parfum Laurel Canyon - Vial
Free
A small, white shampoo packet with the brand name 'OUAI' printed on the front and the text 'DETOX SHAMPOO' above and 'ALL HAIR TYPES' below. .
 

Detox Shampoo Packette
Free
Two packets labeled 'OUAI' for Medium Hair Shampoo and Conditioner.
 

Medium Hair Shampoo & Conditioner Packette
Free

Friends & Family

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Friends & Family
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
A large ivory OUAI Fine Hair Conditioner pump bottle stands upright against a softly lit cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Conditioner 16oz being refilled on a glass shelf.
Best seller

Fine Hair Conditioner - Jumbo
$44

Frizzy Hair

Smooth frizz and add a high gloss finish with these innovative products.

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A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
 
OUAI Fine to Medium and Thick Hair Treatment Masques displayed with cream swatches.

Fine To Medium Hair Treatment Masque
$38
 
Two OUAI skincare cream jars arranged on a beige background with white cream swatches behind them. The top jar reads 'OUAI Fine to Medium AHA Cheveux Fine & Modifying Treatment Cream' and the bottom jar reads 'OUAI Thick AHA Exfoliating Treatment Cream.

Thick Hair Treatment Masque
$38

Gift Kits & Sets

We love a good combo. That’s why we’re giving you the chance to shop (& save on) our best sellers when you get them together.

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OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI Healthy Hair for the Holidays Kit featuring a detox shampoo bottle and a bond repair balm tube displayed in front of their red gift box.
 
A styled product shot of OUAI skincare items arranged in a gift box with a pink ribbon, surrounded by flowers, berries, and a green lime on a pink gradient background.
New Limited Edition

Healthy Hair For The Holidays Kit
$62 $45
OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI Healthy Hair for the Holidays Kit featuring a detox shampoo bottle and a bond repair balm tube displayed in front of their red gift box.
 
A styled product shot of OUAI skincare items arranged in a gift box with a pink ribbon, surrounded by flowers, berries, and a green lime on a pink gradient background.
New Limited Edition

Healthy Hair For The Holidays Kit
$62 $45
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI St. Bart's Hair & Body Mist in a clear glass spray bottle with a white pump, presented inside its cream-colored packaging box with gold borders.
 
New Limited Edition

Hair and Body Fragrance Mist Ornament St. Barts Scent
$14
OUAI Makes Scents fragrance set with 4 Eau de Parfum miniatures displayed in box.
 
OUAI perfume samples scattered on white surface: Melrose Place, North Bondi, Dean Street, Rue St. Honoré
Exclusive

OUAI Makes Scents Discovery Kit
$25
 
Three OUAI skincare bottles arranged against a bright blue gradient background with fruit slices and hanging straws. The bottles include a beige leave-in conditioner, a clear dropper bottle with a white cap, and a clear bottle with a white cap.
New Exclusive

Best of St. Barts Kit
$112 $92

Gift Shop

This year, we have limited edition OUAI holiday gift sets for everyone on your list. Even if you wrote your own name twice. Shop our kits, stocking stuffers and more to be the person everyone hopes they get in Secret Santa. 

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OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Healthy Hair for the Holidays Kit featuring a detox shampoo bottle and a bond repair balm tube displayed in front of their red gift box.
 
A styled product shot of OUAI skincare items arranged in a gift box with a pink ribbon, surrounded by flowers, berries, and a green lime on a pink gradient background.
New Limited Edition

Healthy Hair For The Holidays Kit
$62 $45
OUAI St. Bart's Hair & Body Mist in a clear glass spray bottle with a white pump, presented inside its cream-colored packaging box with gold borders.
 
New Limited Edition

Hair and Body Fragrance Mist Ornament St. Barts Scent
$14
 
Three OUAI skincare bottles arranged against a bright blue gradient background with fruit slices and hanging straws. The bottles include a beige leave-in conditioner, a clear dropper bottle with a white cap, and a clear bottle with a white cap.
New Exclusive

Best of St. Barts Kit
$112 $92
 
Three OUAI body care products arranged on a reflective white surface with floral props: a golden-yellow body cleanser bottle, a pale pink body crème jar, and a frosted clear fragrance mist bottle. Pink roses, a blackberry, white flowers, and small red berries surround the products.
New Exclusive

Very Merry Melrose Place Kit
$96 $79

GIFTS UNDER $100

View collection
 
Three OUAI skincare bottles arranged against a bright blue gradient background with fruit slices and hanging straws. The bottles include a beige leave-in conditioner, a clear dropper bottle with a white cap, and a clear bottle with a white cap.
New Exclusive

Best of St. Barts Kit
$112 $92
 
Three OUAI body care products arranged on a reflective white surface with floral props: a golden-yellow body cleanser bottle, a pale pink body crème jar, and a frosted clear fragrance mist bottle. Pink roses, a blackberry, white flowers, and small red berries surround the products.
New Exclusive

Very Merry Melrose Place Kit
$96 $79
 
Three OUAI skincare bottles arranged against a bright blue gradient background with fruit slices and hanging straws. The bottles include a beige leave-in conditioner, a clear dropper bottle with a white cap, and a clear bottle with a white cap.
New Exclusive

Best of St. Barts Kit
$112 $92
 
Three OUAI body care products arranged on a reflective white surface with floral props: a golden-yellow body cleanser bottle, a pale pink body crème jar, and a frosted clear fragrance mist bottle. Pink roses, a blackberry, white flowers, and small red berries surround the products.
New Exclusive

Very Merry Melrose Place Kit
$96 $79
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
OUAI Thick Hair Shampoo and Conditioner 16 fl oz pump bottles displayed together.
 
OUAI Thick Hair Shampoo and Conditioner bottles drenched in water splashing dramatically.
Exclusive

Thick Hair Shampoo & Conditioner Jumbo Set
$88
Two jumbo OUAI Medium Hair shampoo and conditioner pump bottles stand side by side, with amber-toned shampoo and cream conditioner packaging against a neutral studio background.
 
OUAI Medium Hair shampoo and conditioner bottles splashed with water droplets
Exclusive

Medium Hair Shampoo & Conditioner Jumbo Set
$88

GIFTS UNDER $50

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OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI Healthy Hair for the Holidays Kit featuring a detox shampoo bottle and a bond repair balm tube displayed in front of their red gift box.
 
A styled product shot of OUAI skincare items arranged in a gift box with a pink ribbon, surrounded by flowers, berries, and a green lime on a pink gradient background.
New Limited Edition

Healthy Hair For The Holidays Kit
$62 $45
OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI Healthy Hair for the Holidays Kit featuring a detox shampoo bottle and a bond repair balm tube displayed in front of their red gift box.
 
A styled product shot of OUAI skincare items arranged in a gift box with a pink ribbon, surrounded by flowers, berries, and a green lime on a pink gradient background.
New Limited Edition

Healthy Hair For The Holidays Kit
$62 $45
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI St. Bart's Hair & Body Mist in a clear glass spray bottle with a white pump, presented inside its cream-colored packaging box with gold borders.
 
New Limited Edition

Hair and Body Fragrance Mist Ornament St. Barts Scent
$14
 
New Exclusive

Leave In Conditioner Travel Trio Set
$48 $41

GIFTS UNDER $75

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A short clear perfume bottle containing pale pink liquid stands on a warm cream studio surface beneath a wide white cap. Text: “OUAI”, “MELROSE PLACE”, “EAU DE PARFUM”.
 
OUAI Melrose Place Eau de Parfum bottle floating against a warm rose background.

Eau de Parfum Melrose Place
$68
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
A short clear perfume bottle containing pale pink liquid stands on a warm cream studio surface beneath a wide white cap. Text: “OUAI”, “MELROSE PLACE”, “EAU DE PARFUM”.
 
OUAI Melrose Place Eau de Parfum bottle floating against a warm rose background.

Eau de Parfum Melrose Place
$68
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
 

Meet Me On Melrose Set
$52 $38
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
A short clear perfume bottle containing pale blue liquid stands on a cream studio surface beneath a wide white cap. Text: “OUAI”, “DEAN STREET”, “EAU DE PARFUM”.
 
OUAI North Bondi Eau de Parfum bottle floating in rippling blue water.

Eau de Parfum North Bondi
$68

Hair & Body Mist

One spray. Hair and skin. 

Available in our signature scents — St. Barts (tropical, warm, every-hour-is-happy-hour energy), Melrose Place (velvety rose, you're almost famous, LA at dusk), Santorini, Ibiza, and more — the Hair and Body Mist is lightweight enough to use on hair without any heaviness, and long-lasting enough on the skin to actually matter. It layers with the matching Body Crème and Deodorant for a full scent feel.

No silicones in the hair formula. And no residue. Just hair and skin that smell like somewhere you'd rather be.

 

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Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
OUAI Santorini Fragrance Mist 3.3 fl oz in clear green glass bottle.
 
A bottle of OUAI Santorini fragrance mist with a white cap and white label, set against a soft gradient background transitioning from teal to pale pink.

Hair & Body Fragrance Mist Santorini
$28
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
OUAI Santorini Fragrance Mist 3.3 fl oz in clear green glass bottle.
 
A bottle of OUAI Santorini fragrance mist with a white cap and white label, set against a soft gradient background transitioning from teal to pale pink.

Hair & Body Fragrance Mist Santorini
$28
OUAI Melrose Place Fragrance Mist 97ml pink spray bottle on neutral background.
 
A bottle of OUAI Melrose Places fragrance mist with a white spray nozzle, shown with a hand spraying the product. Pink rose petals are scattered around the base on a reflective surface, set against a soft pink background.
New

Hair & Body Fragrance Mist Melrose Place
$28
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
OUAI Ibiza Fragrance Mist 97ml amber spray bottle with white cap.
 
A bottle of OUAI Fragrance Mist in the 'Ibiza' scent, featuring an amber glass bottle and a white cap, set against a warm pink and orange gradient background.

Hair & Body Fragrance Mist Ibiza
$28
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35

Hair Care

Hair that looks good and hair that is good are different things. Our hair care products are built around both. The shampoos, conditioners, treatments, and styling products in this collection all exist because hair isn't one-size-fits-all, and "works for all hair types" usually means works for nobody in particular.


Fine hair that's flat by midday. Thick hair that turns blow drying into a workout. Curly hair that goes one way on Tuesday and another on Thursday. OUAI gets it, and our professional hair care products are ones that actually understand what your hair does. Each formula is type-specific, ingredient-intentional, sulfate-free, paraben-free, phthalate-free, cruelty-free, and safe for color-treated hair.

 

View collection
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32

Hair Refills

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OUAI Detox Shampoo refill pouch, 32 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 10oz bottle and 32oz refill pouch on white background.

Detox Clarifying Hair Shampoo - Refill
$68
A white OUAI Fine Hair Conditioner refill pouch stands upright on a warm cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “32 fl oz / 946 ml”.
 
OUAI Fine Hair Shampoo 32oz refill pouch angled on white background.

Fine Hair Shampoo - Refill
$64
OUAI Detox Shampoo refill pouch, 32 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 10oz bottle and 32oz refill pouch on white background.

Detox Clarifying Hair Shampoo - Refill
$68
A white OUAI Fine Hair Conditioner refill pouch stands upright on a warm cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “32 fl oz / 946 ml”.
 
OUAI Fine Hair Shampoo 32oz refill pouch angled on white background.

Fine Hair Shampoo - Refill
$64
A white OUAI Fine Hair Shampoo refill pouch stands upright on a warm cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “32 fl oz / 946 ml”.
 
OUAI Fine Hair Conditioner 32 fl oz refill pouch on white background.

Fine Hair Conditioner - Refill
$64
OUAI Medium Hair Conditioner 32 fl oz refill pouch on neutral background.
 
OUAI Medium Hair Conditioner refill pouch, 32 fl oz, on white background.

Medium Hair Conditioner - Refill
$64
OUAI Medium Hair Shampoo 32 fl oz refill pouch on neutral background.
 
OUAI Medium Hair Shampoo refill pouch in a warm off-white color, featuring black text and a spout cap, photographed on a clean white background with a soft shadow.

Medium Hair Shampoo - Refill
$64
OUAI Thick Hair Conditioner 32 fl oz refill pouch on neutral background.
 
A white stand-up pouch of OUAI Thick Hair Conditioner with black text, photographed on a white background with a strong cast shadow.

Thick Hair Conditioner - Refill
$64

Hair Styling

Good hair styling products are the ones you stop noticing. Not because they're not working, but because there’s no crunch, no stiffness, and no midday collapse.

Our styling range covers the full spectrum. Wave Spray for salt-free texture that enhances what's already there. Anti-Frizz Crème for 72-hour frizz control and heat protection up to 450°F in one product. Hair Oil for glossy, non-greasy shine. Super Dry Shampoo to buy you another day between washes. Each one is formulated to work alone and to layer well with the others.

All of our hair styling products are sulfate-free, paraben-free, and color-safe. Made to make getting ready faster, not more complicated.

 

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OUAI Leave In Conditioner trio in Melrose Place, St. Barts, and North Bondi scents.
 
OUAI Leave In Conditioner bottles in North Bondi, St. Barts, and Melrose Place scents.
Exclusive

Leave In Lovers Trio Set
$106 $96
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Leave In Conditioner trio in Melrose Place, St. Barts, and North Bondi scents.
 
OUAI Leave In Conditioner bottles in North Bondi, St. Barts, and Melrose Place scents.
Exclusive

Leave In Lovers Trio Set
$106 $96
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
Trio of The Ouai products including Detox Shampoo, Bond Repair Balm & Leave in Conditioner
 
OUAI Detox Shampoo, Bond Repair Balm, and Leave-In Conditioner displayed together.
New

Three-OUAI Hair Set
$116
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32

Hair Travel Size Products

These hair minis are perfect for clearing TSA.

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OUAI Detox Shampoo travel-size bottle, 3 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 3fl oz bottle held up by a hand.

Detox Clarifying Hair Shampoo - Travel
$16
A travel-sized translucent OUAI Fine Hair Shampoo bottle stands upright against a cream studio background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “3 fl oz / 89 ml”.
 
A hand with long, manicured light pink nails holds a frosted bottle of OUAI Fine Hair Cheveux Fins Shampoo against a clean white background.

Fine Hair Shampoo - Travel
$16
OUAI Detox Shampoo travel-size bottle, 3 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 3fl oz bottle held up by a hand.

Detox Clarifying Hair Shampoo - Travel
$16
A travel-sized translucent OUAI Fine Hair Shampoo bottle stands upright against a cream studio background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “3 fl oz / 89 ml”.
 
A hand with long, manicured light pink nails holds a frosted bottle of OUAI Fine Hair Cheveux Fins Shampoo against a clean white background.

Fine Hair Shampoo - Travel
$16
A travel-sized ivory OUAI Fine Hair Conditioner bottle stands upright against a softly lit cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “3 fl oz / 89 ml”.
 
OUAI Fine Hair Conditioner 3fl oz held up by a hand against grey background

Fine Hair Conditioner - Travel
$16
OUAI Medium Hair Shampoo, 3 fl oz bottle, cream-colored with pump top.
 
OUAI Medium Hair Shampoo 3oz bottle held up by a manicured hand.

Medium Hair Shampoo - Travel
$16
OUAI Medium Hair Conditioner, 3 fl oz, cream bottle with pump top.
 
OUAI Medium Hair Conditioner 3fl oz held up against grey background.

Medium Hair Conditioner - Travel
$16
A single product shot of The OUAI Thick Hair Shampoo 89ml
 
A hand with long, manicured light pink nails holds a bottle of OUAI Thick Hair Shampoo against a clean white background.

Thick Hair Shampoo - Travel
$16

Hair Treatment

Hair treatments are the products most people skip and then wonder why their hair isn't getting better. Our hair treatments exist to change that, and they’re totally worth the step. These are the things that actually make your hair look good for more than a day.


The Bond Repair Balm reverses hair damage in 3 minutes.  The Treatment Masques (for Fine to Medium and Thick hair) deep-condition. The Scalp Serum balances and hydrates the scalp for the kind of fullness that shouts “healthy”. The Leave In Conditioner protects from heat damage up to 450°F every single wash.

All sulfate-free, paraben-free, phthalate-free, color-safe, and cruelty-free..

 

View collection
Trio of The Ouai products including Detox Shampoo, Bond Repair Balm & Leave in Conditioner
 
OUAI Detox Shampoo, Bond Repair Balm, and Leave-In Conditioner displayed together.
New

Three-OUAI Hair Set
$116
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
Trio of The Ouai products including Detox Shampoo, Bond Repair Balm & Leave in Conditioner
 
OUAI Detox Shampoo, Bond Repair Balm, and Leave-In Conditioner displayed together.
New

Three-OUAI Hair Set
$116
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Leave In Conditioner trio in Melrose Place, St. Barts, and North Bondi scents.
 
OUAI Leave In Conditioner bottles in North Bondi, St. Barts, and Melrose Place scents.
Exclusive

Leave In Lovers Trio Set
$106 $96
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54

Hand Care

Hands go through it, so they definitely deserve the same attention as the rest of your routine.


The Hand Wash creates a creamy lather with oils that nourish as they cleanse, so you're not just stripping your skin with every wash. The Hand Lotion is lightweight and airy, with those same nourishing oils in a

fast-absorbing formula. The Hand Crème is richer, thicker (with coconut oil, murumuru seed butter, shea butter) for when your hands need rescuing. All of it smells incredible because hand care should be something you look forward to, not something you squeeze out of a clinical-looking bottle by the sink.


Vegan, cruelty-free, SLS-free, paraben-free. Simply our best hand care products for softening the skin.

 

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Hand Creams, Hand Lotions and Wash Sitting on a Counter
A frosted OUAI Dean Street Hand Wash pump bottle stands upright against a warm neutral background. Text: “OUAI”, “HAND WASH”, “SAVON POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
A hand holding a frosted off-white pump bottle of OUAI Dean Street hand wash against a white background with a soft shadow.

Hand Wash
$32
An ivory OUAI Dean Street Hand Lotion pump bottle stands upright on a softly lit cream surface. Text: “OUAI”, “HAND LOTION”, “LOTION POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
OUAI Dean Street Hand Lotion 16oz pump bottle held against white background.

Hand Lotion
$32
An ivory OUAI hand cream tube stands upright on a warm cream studio surface. Text: “OUAI”, “HAND CRÈME”, “CRÈME MAINS”, “RUE ST. HONORÉ”, “3 fl oz / 88.7 ml”.
 
OUAI Hand Crème Rue St. Honoré tube beside a white cream swatch.

Hand Crème
$24

Ibiza

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OUAI Ibiza Fragrance Mist 97ml amber spray bottle with white cap.
 
A bottle of OUAI Fragrance Mist in the 'Ibiza' scent, featuring an amber glass bottle and a white cap, set against a warm pink and orange gradient background.

Hair & Body Fragrance Mist Ibiza
$28
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI Ibiza Fragrance Mist 97ml amber spray bottle with white cap.
 
A bottle of OUAI Fragrance Mist in the 'Ibiza' scent, featuring an amber glass bottle and a white cap, set against a warm pink and orange gradient background.

Hair & Body Fragrance Mist Ibiza
$28
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI Ibiza Ouai-Cation scented air freshener in retro vinyl record packaging.
 
OUAI Ouai-Cation scented car air fresheners in St Barts, Melrose, and Santorini scents stacked.
New Exclusive

Air Fresheners Ibiza - 4 Pack
$20
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92

Jumbo & Refill Size

View collection
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
A jumbo translucent OUAI Fine Hair Shampoo pump bottle containing pale yellow liquid stands against a warm cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Shampoo 16oz bottle surrounded by soap bubbles and foam.
Best seller

Fine Hair Shampoo - Jumbo
$44
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
A jumbo translucent OUAI Fine Hair Shampoo pump bottle containing pale yellow liquid stands against a warm cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Shampoo 16oz bottle surrounded by soap bubbles and foam.
Best seller

Fine Hair Shampoo - Jumbo
$44
A large ivory OUAI Fine Hair Conditioner pump bottle stands upright against a softly lit cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Conditioner 16oz being refilled on a glass shelf.
Best seller

Fine Hair Conditioner - Jumbo
$44
OUAI Medium Hair Shampoo 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Shampoo bottle surrounded by bubbles on a glass shelf.
Best seller

Medium Hair Shampoo - Jumbo
$44
OUAI Medium Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Conditioner 16fl oz being refilled on glass shelf.
Best seller

Medium Hair Conditioner - Jumbo
$44
OUAI Thick Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Thick Hair Conditioner bottle in a warm beige shade, with conditioner being poured from a matching dispenser above it against a light gray background.
Best seller

Thick Hair Conditioner - Jumbo
$44

Jumbo Size

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OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
A jumbo translucent OUAI Fine Hair Shampoo pump bottle containing pale yellow liquid stands against a warm cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Shampoo 16oz bottle surrounded by soap bubbles and foam.
Best seller

Fine Hair Shampoo - Jumbo
$44
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
A jumbo translucent OUAI Fine Hair Shampoo pump bottle containing pale yellow liquid stands against a warm cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Shampoo 16oz bottle surrounded by soap bubbles and foam.
Best seller

Fine Hair Shampoo - Jumbo
$44
A large ivory OUAI Fine Hair Conditioner pump bottle stands upright against a softly lit cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Conditioner 16oz being refilled on a glass shelf.
Best seller

Fine Hair Conditioner - Jumbo
$44
Two jumbo OUAI Fine Hair shampoo and conditioner pump bottles stand side by side, with pale yellow translucent shampoo and opaque ivory conditioner packaging.
 
OUAI Fine Hair Shampoo and Conditioner bottles splashed with water on glass shelf.
Exclusive

Fine Hair Shampoo & Conditioner Jumbo Set
$88
OUAI Medium Hair Shampoo 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Shampoo bottle surrounded by bubbles on a glass shelf.
Best seller

Medium Hair Shampoo - Jumbo
$44
OUAI Medium Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Conditioner 16fl oz being refilled on glass shelf.
Best seller

Medium Hair Conditioner - Jumbo
$44

Kits

We love a good combo. That’s why we’re giving you the chance to shop (& save on) our best sellers when you get them together.

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OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Healthy Hair for the Holidays Kit featuring a detox shampoo bottle and a bond repair balm tube displayed in front of their red gift box.
 
A styled product shot of OUAI skincare items arranged in a gift box with a pink ribbon, surrounded by flowers, berries, and a green lime on a pink gradient background.
New Limited Edition

Healthy Hair For The Holidays Kit
$62 $45
 
Three OUAI skincare bottles arranged against a bright blue gradient background with fruit slices and hanging straws. The bottles include a beige leave-in conditioner, a clear dropper bottle with a white cap, and a clear bottle with a white cap.
New Exclusive

Best of St. Barts Kit
$112 $92
 

Meet Me On Melrose Set
$52 $38
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77

Leave in Conditioners

When you’re feeling knotty, use our do-it-all-detangler to hydrate, protect against heat, fight frizz, add shine & of course, detangle.

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OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
Trio of The Ouai products including Detox Shampoo, Bond Repair Balm & Leave in Conditioner
 
OUAI Detox Shampoo, Bond Repair Balm, and Leave-In Conditioner displayed together.
New

Three-OUAI Hair Set
$116
OUAI Leave In Conditioner trio in Melrose Place, St. Barts, and North Bondi scents.
 
OUAI Leave In Conditioner bottles in North Bondi, St. Barts, and Melrose Place scents.
Exclusive

Leave In Lovers Trio Set
$106 $96
OUAI Leave In Conditioner Melrose Place 45ml travel size bottle, pink, beige background.
 
OUAI Leave-In Conditioner Melrose Place bottle balanced between pink rose and peony.

Leave In Conditioner Melrose Place - Travel
$18

Medium Hair Care

When your hair has middle child syndrome. Don’t worry, we’re your type.

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Medium Hair Care
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
 
OUAI Fine to Medium and Thick Hair Treatment Masques displayed with cream swatches.

Fine To Medium Hair Treatment Masque
$38
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34

Melrose Place

All products scented with our Melrose Place Eau de Parfum.

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OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
OUAI Melrose Place Body Cleanser 300ml pump bottle against neutral background.
 
OUAI Melrose Place Body Cleanser held by soapy wet hands against white background.

Body Cleanser Melrose Place
$28
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
OUAI Melrose Place Body Cleanser 300ml pump bottle against neutral background.
 
OUAI Melrose Place Body Cleanser held by soapy wet hands against white background.

Body Cleanser Melrose Place
$28
OUAI Melrose Place Body Crème jar, 7.5 oz, pale pink with white lid.
 
A woman with dark hair leans in close to a white cosmetic jar labeled OUAI, held against a clean light gray studio background.

Body Crème Melrose Place
$40
OUAI Melrose Place Fragrance Mist 97ml pink spray bottle on neutral background.
 
A bottle of OUAI Melrose Places fragrance mist with a white spray nozzle, shown with a hand spraying the product. Pink rose petals are scattered around the base on a reflective surface, set against a soft pink background.
New

Hair & Body Fragrance Mist Melrose Place
$28
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50

Mercer Street

All products scented with our Mercer Street Eau de Parfum.

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A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
OUAI Thick Hair Conditioner 10 fl oz bottle displayed on neutral background.
 
A hand holding a white bottle of OUAI Thick hair conditioner against a clean white background with a soft shadow.

Thick Hair Conditioner
$32
A white OUAI Fine Hair Conditioner refill pouch stands upright on a warm cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “32 fl oz / 946 ml”.
 
OUAI Fine Hair Shampoo 32oz refill pouch angled on white background.

Fine Hair Shampoo - Refill
$64

MERCH

Stylish merch and hair-related collectibles to complement your favorite products.

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OUAI Ouai-Cation air fresheners in Santorini, St. Barts, Melrose Place, and Ibiza scents.
 
Collection of travel-themed luggage tags with various designs on a white background
New Exclusive

OUAI-CATION Air Fresheners - 4 Pack
$20
OUAI Ibiza Ouai-Cation scented air freshener in retro vinyl record packaging.
 
OUAI Ouai-Cation scented car air fresheners in St Barts, Melrose, and Santorini scents stacked.
New Exclusive

Air Fresheners Ibiza - 4 Pack
$20
OUAI Ouai-Cation air fresheners in Santorini, St. Barts, Melrose Place, and Ibiza scents.
 
Collection of travel-themed luggage tags with various designs on a white background
New Exclusive

OUAI-CATION Air Fresheners - 4 Pack
$20
OUAI Ibiza Ouai-Cation scented air freshener in retro vinyl record packaging.
 
OUAI Ouai-Cation scented car air fresheners in St Barts, Melrose, and Santorini scents stacked.
New Exclusive

Air Fresheners Ibiza - 4 Pack
$20
OUAI Ouai-Cation Melrose Place air freshener in pink retail packaging with sunglasses graphic.
 
OUAI Ouai-Cation scented car air fresheners in St. Barts, Melrose, and Santorini scents displayed.
New Exclusive

Air Fresheners Melrose Place - 4 Pack
$20
OUAI Ouai-Cation Santorini scented air freshener card in gradient packaging with fish design.
 
OUAI Ouai-cation scented car air fresheners in St Barts, Melrose, and Santorini scents displayed stacked.
New Exclusive

Air Fresheners Santorini - 4 Pack
$20
OUAI St. Barts Ouai-cation scented car air freshener in tropical sunset packaging.
 
OUAI Ouai-cation scented car air fresheners in St Barts, Melrose, and Santorini scents
New Exclusive

Air Fresheners St. Barts Scent - 4 Pack
$20
OUAI To Go travel kit displayed in clear zip pouch with five products.
 
A clear zippered cosmetic pouch containing four OUAI empty travel bottles and two jars, photographed on a white tiled surface.
Exclusive

OUAI To Go Refillable Travel Bottle Kit
$30

Moisturizers

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Moisturizers
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40
OUAI Melrose Place Body Crème jar, 7.5 oz, pale pink with white lid.
 
A woman with dark hair leans in close to a white cosmetic jar labeled OUAI, held against a clean light gray studio background.

Body Crème Melrose Place
$40
OUAI Shibuya Body Crème 7.5oz jar in mint green with white lid.
 
OUAI Body Crème jar held up against a white background.

Body Crème Shibuya
$40
An ivory OUAI hand cream tube stands upright on a warm cream studio surface. Text: “OUAI”, “HAND CRÈME”, “CRÈME MAINS”, “RUE ST. HONORÉ”, “3 fl oz / 88.7 ml”.
 
OUAI Hand Crème Rue St. Honoré tube beside a white cream swatch.

Hand Crème
$24

Mother's Day

Gifts that smell like flowers but last way longer, hand picked for the mother in your life. Luxurious, time saving and multi-tasking, you can't go wrong with these Mother's Day picks.

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Mother's Day
OUAI St. Barts Body Cleanser 300ml white pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser 300ml bottle resting on sand, warm orange background.

Body Cleanser St. Barts Scent
$28
OUAI Curl Crème tube, 8 fl oz, standing upright on neutral background.
Allure Readers' Choice Award Winner 2026 – The Beauty Expert seal
 
Three OUAI Curl Crème tubes arranged on a marble surface, 8 fl oz each.

Curl Crème
$32
A translucent OUAI Fur Bébé Pet Shampoo bottle containing pale yellow liquid stands against a cream studio background. Text: “OUAI”, “FUR BÉBÉ”, “PET SHAMPOO”, “
 
OUAI Fur Bébé Pet Shampoo bottle held by a dog's paw on carpet.

Fur Bébé
$32
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40

New Products

Don’t miss the latest hair products, body care, merch, and limited edition drops from OUAI--created by celebrity stylist Jen Atkin. Shop now.

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New Exclusive

Hand In Hand Set
$64 $54
 
New Exclusive

Leave In Conditioner Travel Trio Set
$48 $41
 
New Exclusive

Hand In Hand Set
$64 $54
 
New Exclusive

Leave In Conditioner Travel Trio Set
$48 $41
OUAI St. Bart's Hair & Body Mist in a clear glass spray bottle with a white pump, presented inside its cream-colored packaging box with gold borders.
 
New Limited Edition

Hair and Body Fragrance Mist Ornament St. Barts Scent
$14
A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
Two jumbo OUAI Fine Hair shampoo and conditioner pump bottles stand side by side, with pale yellow translucent shampoo and opaque ivory conditioner packaging.
 
OUAI Fine Hair Shampoo and Conditioner bottles splashed with water on glass shelf.
Exclusive

Fine Hair Shampoo & Conditioner Jumbo Set
$88

North Bondi

All products scented with our North Bondi Eau de Parfum.

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North Bondi
OUAI Wave Spray 6 fl oz bottle with golden liquid on neutral background.
 
A bottle of OUAI Wave Spray oil with golden amber liquid, shown with a dynamic water splash and droplet effect against a light beige background.

Wave Spray
$30
OUAI Anti-Frizz Crème 6 fl oz pump bottle in soft pink.
 
OUAI Anti-Frizz Crème pump bottle dispensing white cream on peach background.

Anti-Frizz Crème
$30
OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
A short clear perfume bottle containing pale blue liquid stands on a cream studio surface beneath a wide white cap. Text: “OUAI”, “DEAN STREET”, “EAU DE PARFUM”.
 
OUAI North Bondi Eau de Parfum bottle floating in rippling blue water.

Eau de Parfum North Bondi
$68

Oily Hair

Remove build-up and reduce oil for second-day hair that looks freshly washed.

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An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32

OUAI Best Sellers

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A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32

OUAI Gift Card

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OUAI Gift Card featuring perfume bottles and elegant cocktail glasses on display.
OUAI Gift Card featuring perfume bottles and elegant cocktail glasses on display.

Digital Gift Card
$25
OUAI Gift Card featuring perfume bottles and elegant cocktail glasses on display.
OUAI Gift Card featuring perfume bottles and elegant cocktail glasses on display.

Digital Gift Card
$25

OUAI Sets

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Two jumbo OUAI Fine Hair shampoo and conditioner pump bottles stand side by side, with pale yellow translucent shampoo and opaque ivory conditioner packaging.
 
OUAI Fine Hair Shampoo and Conditioner bottles splashed with water on glass shelf.
Exclusive

Fine Hair Shampoo & Conditioner Jumbo Set
$88
Two OUAI Fine Hair shampoo and conditioner bottles stand side by side on a cream studio surface, comprising a translucent yellow shampoo bottle and opaque ivory conditioner bottle.
 
OUAI Fine Hair Shampoo and Conditioner held up against white background.
Exclusive

Fine Hair Shampoo and Conditioner Set
$64
Two jumbo OUAI Fine Hair shampoo and conditioner pump bottles stand side by side, with pale yellow translucent shampoo and opaque ivory conditioner packaging.
 
OUAI Fine Hair Shampoo and Conditioner bottles splashed with water on glass shelf.
Exclusive

Fine Hair Shampoo & Conditioner Jumbo Set
$88
Two OUAI Fine Hair shampoo and conditioner bottles stand side by side on a cream studio surface, comprising a translucent yellow shampoo bottle and opaque ivory conditioner bottle.
 
OUAI Fine Hair Shampoo and Conditioner held up against white background.
Exclusive

Fine Hair Shampoo and Conditioner Set
$64
Two jumbo OUAI Medium Hair shampoo and conditioner pump bottles stand side by side, with amber-toned shampoo and cream conditioner packaging against a neutral studio background.
 
OUAI Medium Hair shampoo and conditioner bottles splashed with water droplets
Exclusive

Medium Hair Shampoo & Conditioner Jumbo Set
$88
Two standard-size OUAI Medium Hair shampoo and conditioner bottles stand side by side, featuring translucent amber shampoo and opaque cream conditioner packaging.
 
OUAI shampoo and conditioner bottles with water splashes on a gray background
Exclusive

Medium Hair Shampoo & Conditioner Set
$64
 

Meet Me On Melrose Set
$52 $38
OUAI Thick Hair Shampoo and Conditioner 16 fl oz pump bottles displayed together.
 
OUAI Thick Hair Shampoo and Conditioner bottles drenched in water splashing dramatically.
Exclusive

Thick Hair Shampoo & Conditioner Jumbo Set
$88

OUAI Summer Essentials

Put down the blow dryer and pick up these warm weather OUAI products for your best summer hair ever.

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OUAI Summer Essentials
OUAI Anti-Frizz Crème 6 fl oz pump bottle in soft pink.
 
OUAI Anti-Frizz Crème pump bottle dispensing white cream on peach background.

Anti-Frizz Crème
$30
 
Two OUAI skincare cream jars arranged on a beige background with white cream swatches behind them. The top jar reads 'OUAI Fine to Medium AHA Cheveux Fine & Modifying Treatment Cream' and the bottom jar reads 'OUAI Thick AHA Exfoliating Treatment Cream.

Thick Hair Treatment Masque
$38
OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40

Perfectly Air-Dried

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OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30

Perfumes

Familiar enough to be wearable, interesting enough to make someone ask what you're wearing at the end of the day. Our perfumes are destination-coded. Melrose Place: velvety rose, bergamot, lychee, champagne — LA at dusk. North Bondi: bergamot, Italian lemon, rose de mai, violet — Sydney's Bondi Beach meeting the city. Rue St. Honoré: violet, gardenia, ylang ylang, white musk — Paris, obviously. Dean Street: citrus, magnolia, amber, musk — London but the good parts. 


Each one is an Eau de Parfum with real staying power and a full range of matching products to layer with. Apply on freshly cleansed skin. Smell incredible all day.

 

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A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
A short clear perfume bottle containing pale pink liquid stands on a warm cream studio surface beneath a wide white cap. Text: “OUAI”, “MELROSE PLACE”, “EAU DE PARFUM”.
 
OUAI Melrose Place Eau de Parfum bottle floating against a warm rose background.

Eau de Parfum Melrose Place
$68
A short clear perfume bottle containing pale blue liquid stands on a cream studio surface beneath a wide white cap. Text: “OUAI”, “DEAN STREET”, “EAU DE PARFUM”.
 
OUAI North Bondi Eau de Parfum bottle floating in rippling blue water.

Eau de Parfum North Bondi
$68
A short clear perfume bottle containing pale peach liquid stands beneath a wide white cap against a cream background. Text: “OUAI”, “RUE ST HONORÉ”, “EAU DE PARFUM”.
 
OUAI North Bondi Eau de Parfum bottle floating in rippling blue water.

Eau de Parfum Rue St Honoré
$68
A short clear perfume bottle containing pale blue liquid stands on a cream studio surface beneath a wide white cap. Text: “OUAI”, “DEAN STREET”, “EAU DE PARFUM”.
 
OUAI Dean Street Eau de Parfum bottle styled with grapefruit, lemon, and lily of the valley.

Eau de Parfum Dean Street
$68

Pet

A gentle hydrating pet shampoo for dogs, cats, and all furry friends that cleanses, hydrates, and protects your pet’s coat to leave it smelling as fresh as you. Wash this OUAI.

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A translucent OUAI Fur Bébé Pet Shampoo bottle containing pale yellow liquid stands against a cream studio background. Text: “OUAI”, “FUR BÉBÉ”, “PET SHAMPOO”, “
 
OUAI Fur Bébé Pet Shampoo bottle held by a dog's paw on carpet.

Fur Bébé
$32
A translucent OUAI Fur Bébé Pet Shampoo bottle containing pale yellow liquid stands against a cream studio background. Text: “OUAI”, “FUR BÉBÉ”, “PET SHAMPOO”, “
 
OUAI Fur Bébé Pet Shampoo bottle held by a dog's paw on carpet.

Fur Bébé
$32

Quiz Treatment Products

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An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
A short clear perfume bottle containing pale blue liquid stands on a cream studio surface beneath a wide white cap. Text: “OUAI”, “DEAN STREET”, “EAU DE PARFUM”.
 
OUAI North Bondi Eau de Parfum bottle floating in rippling blue water.

Eau de Parfum North Bondi
$68
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
A short clear perfume bottle containing pale blue liquid stands on a cream studio surface beneath a wide white cap. Text: “OUAI”, “DEAN STREET”, “EAU DE PARFUM”.
 
OUAI North Bondi Eau de Parfum bottle floating in rippling blue water.

Eau de Parfum North Bondi
$68
A short clear perfume bottle containing pale pink liquid stands on a warm cream studio surface beneath a wide white cap. Text: “OUAI”, “MELROSE PLACE”, “EAU DE PARFUM”.
 
OUAI Melrose Place Eau de Parfum bottle floating against a warm rose background.

Eau de Parfum Melrose Place
$68
OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
OUAI Detox Shampoo travel-size bottle, 3 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo 3fl oz bottle held up by a hand.

Detox Clarifying Hair Shampoo - Travel
$16
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54

Rue St Honoré

All products scented with our Rue St Honoré Eau de Parfum.

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Rue St Honoré
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
An ivory OUAI hand cream tube stands upright on a warm cream studio surface. Text: “OUAI”, “HAND CRÈME”, “CRÈME MAINS”, “RUE ST. HONORÉ”, “3 fl oz / 88.7 ml”.
 
OUAI Hand Crème Rue St. Honoré tube beside a white cream swatch.

Hand Crème
$24
A short clear perfume bottle containing pale peach liquid stands beneath a wide white cap against a cream background. Text: “OUAI”, “RUE ST HONORÉ”, “EAU DE PARFUM”.
 
OUAI North Bondi Eau de Parfum bottle floating in rippling blue water.

Eau de Parfum Rue St Honoré
$68

Santorini

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OUAI Santorini Fragrance Mist 3.3 fl oz in clear green glass bottle.
 
A bottle of OUAI Santorini fragrance mist with a white cap and white label, set against a soft gradient background transitioning from teal to pale pink.

Hair & Body Fragrance Mist Santorini
$28
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI Santorini Fragrance Mist 3.3 fl oz in clear green glass bottle.
 
A bottle of OUAI Santorini fragrance mist with a white cap and white label, set against a soft gradient background transitioning from teal to pale pink.

Hair & Body Fragrance Mist Santorini
$28
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI Ouai-Cation Santorini scented air freshener card in gradient packaging with fish design.
 
OUAI Ouai-cation scented car air fresheners in St Barts, Melrose, and Santorini scents displayed stacked.
New Exclusive

Air Fresheners Santorini - 4 Pack
$20
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92

Scalp Care

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An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
OUAI Super Dry Shampoo Melrose Place 4.5oz pink aerosol can, neutral background.
 
A hand holding a matte blush pink bottle of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Melrose Place
$30
OUAI Super Dry Shampoo Cape Town 4.5oz spray can in light blue.
 
A hand holding a white aerosol can of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Cape Town
$30
OUAI Scalp & Body Scrub St. Barts 8.8oz white jar on beige background
 
A jar of QUAI body and hair care product placed on sand, with a warm orange and peach gradient background and blurred natural elements around it.

Scalp & Body Scrub - St. Barts Scent
$42

Season's picks

This season's favorite OUAIs to hydrate your hair and scalp.

View collection
OUAI Melrose Place Body Crème jar, 7.5 oz, pale pink with white lid.
 
A woman with dark hair leans in close to a white cosmetic jar labeled OUAI, held against a clean light gray studio background.

Body Crème Melrose Place
$40
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Melrose Place Body Crème jar, 7.5 oz, pale pink with white lid.
 
A woman with dark hair leans in close to a white cosmetic jar labeled OUAI, held against a clean light gray studio background.

Body Crème Melrose Place
$40
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32

Secret Sale

Exclusively on sale for you. 

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OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34

Shampoos

View collection
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Thick Hair Shampoo, 300ml peach bottle with white pump cap.
 
OUAI Thick Hair Shampoo 300ml held up by a hand against white background.

Thick Hair Shampoo
$32
Two OUAI Fine Hair shampoo and conditioner bottles stand side by side on a cream studio surface, comprising a translucent yellow shampoo bottle and opaque ivory conditioner bottle.
 
OUAI Fine Hair Shampoo and Conditioner held up against white background.
Exclusive

Fine Hair Shampoo and Conditioner Set
$64
Two standard-size OUAI Medium Hair shampoo and conditioner bottles stand side by side, featuring translucent amber shampoo and opaque cream conditioner packaging.
 
OUAI shampoo and conditioner bottles with water splashes on a gray background
Exclusive

Medium Hair Shampoo & Conditioner Set
$64

Shampoos and Conditioners

Keratin-based shampoos and conditioners customized to tackle the biggest concerns for fine hair, medium hair, and thick hair types. Sulfate-free, cruelty-free, and color-safe. Shop now.

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OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32

Shibuya

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OUAI Shibuya Body Crème 7.5oz jar in mint green with white lid.
 
OUAI Body Crème jar held up against a white background.

Body Crème Shibuya
$40
OUAI Shibuya Body Crème 7.5oz jar in mint green with white lid.
 
OUAI Body Crème jar held up against a white background.

Body Crème Shibuya
$40

St. Barts

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OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
OUAI St. Barts Body Cleanser 300ml white pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser 300ml bottle resting on sand, warm orange background.

Body Cleanser St. Barts Scent
$28
OUAI Hair & Body Mist St. Barts 8 fl oz spray bottle
 
OUAI Hair & Body Mist held in hand with orchid flower, wet skin background.

Hair & Body Fragrance Mist St. Barts Scent
$38
OUAI St. Barts Deodorant stick, 2.5 oz, cream packaging on neutral background.
 
OUAI St. Barts Deodorant stick, 2.5oz, displayed against warm golden background.

Deodorant St. Barts Scent
$22
OUAI Scalp & Body Scrub St. Barts 8.8oz white jar on beige background
 
A jar of QUAI body and hair care product placed on sand, with a warm orange and peach gradient background and blurred natural elements around it.

Scalp & Body Scrub - St. Barts Scent
$42

St. Barts Collection

Save 20% on our tropical St. Barts scent.

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OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40
OUAI St. Barts Body Cleanser 300ml white pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser 300ml bottle resting on sand, warm orange background.

Body Cleanser St. Barts Scent
$28
OUAI Hair & Body Mist St. Barts 8 fl oz spray bottle
 
OUAI Hair & Body Mist held in hand with orchid flower, wet skin background.

Hair & Body Fragrance Mist St. Barts Scent
$38
OUAI Scalp & Body Scrub St. Barts 8.8oz white jar on beige background
 
A jar of QUAI body and hair care product placed on sand, with a warm orange and peach gradient background and blurred natural elements around it.

Scalp & Body Scrub - St. Barts Scent
$42
OUAI St. Barts Deodorant stick, 2.5 oz, cream packaging on neutral background.
 
OUAI St. Barts Deodorant stick, 2.5oz, displayed against warm golden background.

Deodorant St. Barts Scent
$22

Straight Hair

Add shine, volume and body to straight hair while avoiding frizz and split ends.

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A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Scalp & Body Scrub Melrose Place 8.8oz jar with white lid
 
OUAI Scalp & Body Scrub in Melrose Place scent, shown in a frosted beige jar with a white lid, resting on a white pedestal against a warm beige background.

Scalp & Body Scrub Melrose Place
$42

Subscription

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OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI St. Barts Deodorant stick, 2.5 oz, cream packaging on neutral background.
 
OUAI St. Barts Deodorant stick, 2.5oz, displayed against warm golden background.

Deodorant St. Barts Scent
$22
OUAI Melrose Place Deodorant stick, 2.5oz, pink packaging, on neutral background.
 
OUAI Melrose Place Deodorant stick, 2.5oz, displayed against soft pink background.

Deodorant Melrose Place
$22
OUAI Cape Town Deodorant stick, 2.5 oz, in mint green packaging.
 
OUAI Cape Town Deodorant stick 2.5oz displayed against a teal background.

Deodorant Cape Town
$22

Super Dry Shampoo

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OUAI Super Dry Shampoo Cape Town 4.5oz spray can in light blue.
 
A hand holding a white aerosol can of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Cape Town
$30
OUAI Super Dry Shampoo Melrose Place 4.5oz pink aerosol can, neutral background.
 
A hand holding a matte blush pink bottle of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Melrose Place
$30
OUAI Super Dry Shampoo Cape Town 4.5oz spray can in light blue.
 
A hand holding a white aerosol can of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Cape Town
$30
OUAI Super Dry Shampoo Melrose Place 4.5oz pink aerosol can, neutral background.
 
A hand holding a matte blush pink bottle of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Melrose Place
$30

Test Collection

Test collection description

View collection
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Thick Hair Conditioner 10 fl oz bottle displayed on neutral background.
 
A hand holding a white bottle of OUAI Thick hair conditioner against a clean white background with a soft shadow.

Thick Hair Conditioner
$32
 
OUAI Fine to Medium and Thick Hair Treatment Masques displayed with cream swatches.

Fine To Medium Hair Treatment Masque
$38

Thick Hair Care

Need conditioner so rich, you’ll sign a prenup? Don’t worry, we’re your type.

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Thick Hair Care
OUAI Thick Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Thick Hair Conditioner bottle in a warm beige shade, with conditioner being poured from a matching dispenser above it against a light gray background.
Best seller

Thick Hair Conditioner - Jumbo
$44
OUAI Thick Hair Shampoo 16 fl oz pump bottle on neutral background
 
OUAI Thick Hair Shampoo 16oz bottle covered in lather on glass shelf
Best seller

Thick Hair Shampoo - Jumbo
$44
OUAI Thick Hair Shampoo and Conditioner 16 fl oz pump bottles displayed together.
 
OUAI Thick Hair Shampoo and Conditioner bottles drenched in water splashing dramatically.
Exclusive

Thick Hair Shampoo & Conditioner Jumbo Set
$88
OUAI Thick Hair Shampoo, 300ml peach bottle with white pump cap.
 
OUAI Thick Hair Shampoo 300ml held up by a hand against white background.

Thick Hair Shampoo
$32

Thinning Hair

Add depth, dimension and volume and boost growth from the inside out.

View collection
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32

Travel Size Gifts

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OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI St. Bart's Hair & Body Mist in a clear glass spray bottle with a white pump, presented inside its cream-colored packaging box with gold borders.
 
New Limited Edition

Hair and Body Fragrance Mist Ornament St. Barts Scent
$14
OUAI St. Barts travel kit with body cleanser, body crème, and hair mist.
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI Makes Scents fragrance set with 4 Eau de Parfum miniatures displayed in box.
 
OUAI perfume samples scattered on white surface: Melrose Place, North Bondi, Dean Street, Rue St. Honoré
Exclusive

OUAI Makes Scents Discovery Kit
$25

Travel Size Products

These minis are perfect for clearing TSA and toting in your purse for touch ups.

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A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
A slim clear OUAI Laurel Canyon eau de parfum bottle containing pale pink liquid stands upright against a warm, softly lit cream studio background.
 
A clear cylindrical perfume bottle labeled OUAI and LAUREL CANTON EAU DE PARFUM, surrounded by pale pink flowers and yellow butterflies on a soft light background.
New Exclusive

Eau de Parfum Laurel Canyon - Travel
$30
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
 
Three OUAI eau de parfum travel spray bottles lined up on a warm beige background. The bottles are clear glass with white caps and feature different colored liquids: a soft pink, a translucent gray, and a pale lavender.
New Exclusive

Eau de Parfum Travel Set
$90 $77
OUAI Leave In Conditioner Melrose Place 45ml travel size bottle, pink, beige background.
 
OUAI Leave-In Conditioner Melrose Place bottle balanced between pink rose and peony.

Leave In Conditioner Melrose Place - Travel
$18
OUAI Leave In Conditioner North Bondi 45ml travel bottle on beige background.
 
OUAI North Bondi Leave-In Conditioner bottles held by hands with red nails.
New Look

Leave in Conditioner North Bondi - Travel
$18
A larger frosted OUAI St. Barts Leave-In Conditioner travel bottle stands upright against a softly lit cream background, finished with iridescent branding and a rounded white cap.
 
OUAI Leave In Conditioner St. Barts travel size bottle floating on dark background.

Leave In Conditioner St Barts Scent - Travel
$18
OUAI Bond Repair Balm 50ml hair masque in pink cylindrical container.
Allure Best of Beauty Award 2026 logo on a red background
 

Bond Repair Balm - Travel
$28

Treatment Masques

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OUAI Fine to Medium and Thick Hair Treatment Masques displayed with cream swatches.

Fine To Medium Hair Treatment Masque
$38
 
Two OUAI skincare cream jars arranged on a beige background with white cream swatches behind them. The top jar reads 'OUAI Fine to Medium AHA Cheveux Fine & Modifying Treatment Cream' and the bottom jar reads 'OUAI Thick AHA Exfoliating Treatment Cream.

Thick Hair Treatment Masque
$38
 
OUAI Fine to Medium and Thick Hair Treatment Masques displayed with cream swatches.

Fine To Medium Hair Treatment Masque
$38
 
Two OUAI skincare cream jars arranged on a beige background with white cream swatches behind them. The top jar reads 'OUAI Fine to Medium AHA Cheveux Fine & Modifying Treatment Cream' and the bottom jar reads 'OUAI Thick AHA Exfoliating Treatment Cream.

Thick Hair Treatment Masque
$38
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50

TYB

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Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
Four OUAI Fragrance Mists in Santorini, St. Barts, Ibiza, and Melrose Place scents.
 
Four OUAI fragrance mist bottles arranged on a glossy reflective surface with fruit and flower props around them. The bottles contain pale green, peach, yellow, and blush-toned liquids with white caps and white labels showing the OUAI brand.
Exclusive

Vacay Is Only A Spray A-OUAI Set
$112 $92
OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
OUAI Hair & Body Mist St. Barts 8 fl oz spray bottle
 
OUAI Hair & Body Mist held in hand with orchid flower, wet skin background.

Hair & Body Fragrance Mist St. Barts Scent
$38
OUAI St. Barts Body Crème jar, 7.5 oz, displayed on neutral background.
 
OUAI body cream packaging on a beige background

Body Crème St. Barts Scent
$40
OUAI St. Barts Body Cleanser 300ml white pump bottle on neutral background.
 
OUAI St. Barts Body Cleanser 300ml bottle resting on sand, warm orange background.

Body Cleanser St. Barts Scent
$28
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28

Wavy Hair

Fight frizz, build volume and effortlessly enhance your natural waves and texture.

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An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
 
Two OUAI skincare cream jars arranged on a beige background with white cream swatches behind them. The top jar reads 'OUAI Fine to Medium AHA Cheveux Fine & Modifying Treatment Cream' and the bottom jar reads 'OUAI Thick AHA Exfoliating Treatment Cream.

Thick Hair Treatment Masque
$38
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
 
Two OUAI skincare cream jars arranged on a beige background with white cream swatches behind them. The top jar reads 'OUAI Fine to Medium AHA Cheveux Fine & Modifying Treatment Cream' and the bottom jar reads 'OUAI Thick AHA Exfoliating Treatment Cream.

Thick Hair Treatment Masque
$38
 
OUAI Fine to Medium and Thick Hair Treatment Masques displayed with cream swatches.

Fine To Medium Hair Treatment Masque
$38
OUAI Curl Crème tube, 8 fl oz, standing upright on neutral background.
Allure Readers' Choice Award Winner 2026 – The Beauty Expert seal
 
Three OUAI Curl Crème tubes arranged on a marble surface, 8 fl oz each.

Curl Crème
$32
OUAI Air Dry Foam 4 fl oz white pump bottle on neutral background.
 
OUAI Air Dry Foam being dispensed onto open palm from white pump bottle.

Air Dry Foam
$30
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32