All Hair, Body & Fragrance Products

Hair care is where we started: shampoos, conditioners, treatments, and styling products, built around hair type rather than one-size-fits-all. From there, we got into body care (Body Cleanser, Body Crème, Scalp & Body Scrub, Deodorant, hand care), fragrance (Eau de Parfum and Hair & Body Mists), plus home scents and Fur Bébé for your pet. Basically, if it can smell like St. Barts, we've probably made it.

Start with the basics: a Shampoo and Conditioner matched to your hair (Fine, Medium, or Thick), then Leave In Conditioner after every wash. Add Detox Shampoo once a week to clear out buildup, and you've got a routine that covers most of what hair needs. 

Our hair and body formulas are free of sulfates, parabens, and phthalates, and our hair care is safe for color-treated hair. We're also cruelty-free. More importantly, every ingredient is there for a reason: apple cider vinegar in Detox Shampoo, biotin and keratin in Fine Hair Shampoo, cupuaçu butter and coconut oil in Body Crème.

Yes, but not by pretending every hair type is the same. Our Shampoos and Conditioners come in Fine, Medium, and Thick, so you're choosing by how your hair actually behaves. Some products, like Detox Shampoo, Hair Oil, and Leave In Conditioner, work across all hair types. For curls and coils, Curl Crème was co-created to define and hold shape.

Every scent is named after a place: St. Barts (tropical and warm), Melrose Place (velvety rose with bergamot, lychee, and white musk), North Bondi (bergamot, lemon, and rose), plus Santorini, Ibiza, Dean Street, Rue St. Honoré, Mercer Street, Cape Town, and our newest, Laurel Canyon. Each one runs through hair, body, and fragrance, so your whole routine can smell like one place, on purpose.

Depends on the product, but our core hair care comes in travel size (3 fl oz or under), standard, Jumbo (16 fl oz with a pump), and 32 fl oz Refill Pouches. Body Crème comes in a 7.5 oz full size and a 3.4 oz travel size. Find your favorite and then size up.

Yes. Wash with Body Cleanser, follow with Body Crème on damp skin, then spritz Hair & Body Mist in the same scent and it lasts much longer than any one product does alone. On the hair side, every step is designed to work together, from Shampoo and Conditioner to Leave In Conditioner and Hair Oil.

OUAI was founded by celebrity hairstylist Jen Atkin, who wanted products that worked as hard as a professional kit but felt easy enough for every day. The name (pronounced 'way') is a play on the French for 'yes'. Yes to good hair days, and yes to letting go of the idea that hair has to be perfect.