Moisturizers

It replenishes the moisture your skin loses (to washing, to air conditioning, to cold air, to just existing in the world). Specifically, it restores moisture to the skin's outer layer and helps seal it in so it stays there. Body skin loses water constantly through a process called transepidermal water loss. Moisturizing after washing (when the barrier has been briefly compromised) is the most efficient way to interrupt that.

Because skin loses moisture consistently, and skipping days means the deficit builds. Skin that's regularly moisturized looks different (smoother, more radiant, less prone to rough patches and flaking) than skin that isn't. OUAI Body Crème absorbs fast enough that the 'I don't have time' excuse doesn't really hold up. One minute after your shower is all it takes.

Right after your shower on slightly damp skin (not completely dry, not dripping, just the residual moisture from a gentle towel pat). That dampness helps the body moisturizer absorb deeper and more efficiently. Apply Body Crème and let it soak in while you do everything else post-shower.

Mostly texture and richness. Lotions are lighter and more water-heavy, so they absorb quickly and suit normal skin or warmer seasons. Moisturizers (crèmes) are richer with higher concentrations of skin-softening butters and oils, so they’re better for dry skin, cold climates, or anyone who wants their body moisturizer to last through the day.

It’s one of the most effective things for it. OUAI Body Crème uses cupuaçu butter, coconut oil, and squalene to deeply nourish without a greasy finish. 

Yes. But winter needs more (the cold air and indoor heating make dryness worse). In the summer, a lighter application of Body Crème or a few drops of Hair & Body Oil is enough. The point isn't to use more product in the winter and stop in summer. It's to adjust the amount / formula and keep the habit going. 

OUAI Body Crème is formulated to melt in rather than sit on top, with a buttery texture, velvety finish, and no waiting. The Hair & Body Oil is silicone-free and uses penetrating oils rather than coating ones, so it gives the dewy glow without the slick film. Apply the right amount (a little goes a long OUAI with the Oil) and neither product should leave you feeling like you need another shower.

That's the OUAI routine in full: Scalp & Body Scrub to exfoliate, Body Cleanser to wash, Body Crème on damp skin to moisturize. Hair & Body Mist on top for fragrance, Deodorant to finish. Each product is formulated to work alongside the others and available in matching scents, so layering creates a scent story rather than a clash.