Shampoos

Fine, Medium, or Thick. That's the whole decision tree, and it's based on strand thickness, not how much hair you have. Fine Hair Shampoo builds body without weighing anything down, Medium balances and adds shine, Thick brings serious moisture for denser strands. Need a reset first? Detox Shampoo, then pick your lane. Still stuck? Our quiz sorts it out in about ninety seconds.

Yes. Nothing in here strips color the way sulfates do, so your shade holds on longer than it would with a stripping formula. We'd still say check with your stylist for anything treatment-specific, but the shampoo itself isn't the risk.

Once a week, in place of your usual shampoo, not alongside it. It's concentrated, so daily use would just dry things out. Living somewhere with hard water or heavy on the products? Twice a week is fair game. Follow up with conditioner either way.

Every one of them. No SLS, no SLES, no parabens, no phthalates. We'd rather clean your hair than strip it bare. Cruelty-free too, for what that's worth (a lot, really).

Fine, Medium, and Thick are all gentle enough for daily use, and a lot of people do exactly that. Detox is the one exception; save it for once or twice a week, since it's built to go deeper. If your scalp starts feeling dry, that's your cue to pull back a little.

Depends on the formula, but the through-line is ingredients that earn their spot: keratin for strength, marshmallow root or shea butter for moisture. Detox leans on apple cider vinegar to clarify without wrecking your scalp's balance. What you won't find: sulfates, parabens, phthalates. Full lists live on each product page if you want the specifics.

It's the pairing we'd recommend. Fine with Fine, Medium with Medium, Thick with Thick, since the two are formulated to work as a system. Nobody's stopping you from mixing based on how your hair's feeling that week, though. If you'd rather not decide twice, the Shampoo & Conditioner Sets already made the call for you.