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We see good things coming your OUAI

Shop bestsellers

Bad hair days can be a killer.

CHOPPED: a OUAI limited series

Watch the Finale Now: The Final Girl
Time for the final cut. Who will be the last one standing?

Catch up on Episode 1 and 2

Episode 1: Heat Damage

Episode 2: Blonde Blindness

DAMAGE CONTROL

Trio of The Ouai products including Detox Shampoo, Bond Repair Balm & Leave in Conditioner
 
OUAI Detox Shampoo, Bond Repair Balm, and Leave-In Conditioner displayed together.

Three-OUAI Hair Set
$116
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.

Leave In Conditioner St Barts Scent
$32