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The crème of the crop.

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Repairs, detangles, and fights frizz for a perfect hair day, every time you wash.

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We make scents.

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Say aloe-ha to your new summer sidekick.

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Out with the old, in with the tube.

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Styling

OUAI makes scents

LIFE IS HARD, LOOKING GOOD SHOULD BE EASY

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Best Sellers

North Bondi Eau de Parfum

$ 56.00

Melrose Place Eau de Parfum

$ 56.00

Leave In Conditioner

Starting at $ 12.00

Wave Spray

Starting at $ 12.00

On the Blog

hacks

Use These Genius Hacks to Hide Your Hair Tie
- By OUAI Haircare
- Posted 08.15.2019
There's a difference between a g...
Read the Post
how tos

A 5-Minute Curly Wash-and-Go Updo with Fatima Paola
- By OUAI Haircare
- Posted 08.14.2019
Looking for a new day-to-night u...
Read the Post
how tos

How-To: Daytime Beach Waves and Natural Makeup
- By OUAI Haircare
- Posted 08.13.2019
Breaking news: We found the perf...
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Fragrances are back! Shop Now.

Fragrances are back! Shop Now.

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Finishing
Crème

Leave In Conditioner

OUAI DE PARFUM

After Sun
Body Soother

Treatment Masque

Want A Free Gift With Your Order Today?

New Products

Supplements

Daily Care

Styling

OUAI makes scents

LIFE IS HARD, LOOKING GOOD SHOULD BE EASY

CONNECT WITH OUAI

Best Sellers

North Bondi Eau de Parfum

Melrose Place Eau de Parfum

Leave In Conditioner

Wave Spray

On the Blog

Use These Genius Hacks to Hide Your Hair Tie

A 5-Minute Curly Wash-and-Go Updo with Fatima Paola

How-To: Daytime Beach Waves and Natural Makeup

#myouai

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