The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.
Our shampoos, conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.
We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.
Luxury is accessibility. Click subscribe and your favorite OUAI products will be on your desk or door step. We are not just another random monthly beauty box.
A brand that looks dope enough to Instagram, but epic enough to actually get the job done? Yes OUAI.
Your bathroom is about to look très chic. Join our squad @theOUAI and be a part of the conversation. This is just the beginning.
I get it. I’m a confused, over-stimulated consumer myself. Throughout my career, I’ve used every hair product on the market. I’ve spent years working around the globe talking to clients about haircare, listening to my followers and ManeAddicts.com readers. With a major lack of cool and curated products in the marketplace, I’ve struggled to find a haircare brand that my friends or I could relate to.
Haircare has become so serious. With OUAI, I wanted to create a “breath of fresh hair”—a line for real life, for real women. Luxury products that are simple, affordable, and classic in a world full of loud noise. I didn’t want to work with a giant haircare company or make those elaborate, unrealistic advertising campaigns. I was lucky to partner with investors who understood my vision and collaborate with industry experts in design and formulation.
Let's get real. Women are busy! Backstage at fashion shows, we did the model's hair in 15-20 minutes. I’m here to help every woman achieve the same at home. I know the OUAI girl. She works hard and wants to have fun. She is grounded, effortless, smart, and cool.
I have conversations daily with followers and stylists, and love all the feedback and input I get. We have our finger on the pulse and plan on evolving with our community. DM @theOUAI and let us know what you think!
Let’s do things our OUAI.