OUAI /WĀ/ (noun) – pronounced “way”
Being better IRL than on Instagram
Letting go of unrealistic expectations
Embracing imperfections
WHEREVER YOU GO, GO ALL THE OUAI
Celebrity hair stylist. Founder of @theOUAI and @ManeAddicts Dog mom.
“I get it. I am an overstimulated consumer myself. I’ve used every hair product on the market and spent years talking to my clients and social followers about their hair. I’ve struggled to find a haircare brand that my friends and I could relate to. It was my goal to take these conversations and create the first socially-connected haircare brand."
We like to ask YOU what you want, instead of telling you what you need. You loved the fragrances in our hair products, so we made OUAI de Parfums. You didn’t want your skin to miss out, so we did body, bath and hand care. Join the conversation and have it your OUAI.
Which OUAI to the beach? A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney’s iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Top Notes: Bergamot, apple blossom, raspberry, Italian lemon
Base Notes: Patchouli, sandalwood, white musk
Middle Notes: Rose de mai, jasmine, violet
