OUAI (noun) – pronounced “way”

Ouai means yes,
in that casual,
Parisian way.

The Yes Ouai

Start saying YES to:

Being better IRL than on Instagram

Letting go of unrealistic expectations

Embracing imperfections

Woman with blonde, curly hair

WE’RE HERE TO GIVE YOU THE CONFIDENCE TO WIN LIFE YOUR OUAI.

Woman holding curly hair

Meet
Jen

Meet
Jen

Jen, Founder of Ouai, dressed in white

Our Founder

Celebrity hair stylist. Founder of @theOUAI and @ManeAddicts Dog mom.

“I get it. I am an overstimulated consumer myself. I’ve used every hair product on the market and spent years talking to my clients and social followers about their hair. I’ve struggled to find a haircare brand that my friends and I could relate to. It was my goal to take these conversations and create the first socially-connected haircare brand."

More than just hair,
it's a Ouai of Life.

We like to ask YOU what you want, instead of telling you what you need. You loved the fragrances in our hair products, so we made OUAI de Parfums. You didn’t want your skin to miss out, so we did body, bath and hand care. Join the conversation and have it your OUAI.

JOIN THE CONVERSATION ON SOCIAL
Woman brushing wet hair with a comb

OUAI MAKES SCENTS

OUAI de parfums are premium fragrances inspired by our favorite cities in the world. We bottled up the best-selling scents from our hair and body products so you can smell as good as you look. Click on a scent to learn more!


  • Shibuya

    Jen, Founder of Ouai, dressed in white
  • North Bondi

    Jen, Founder of Ouai, dressed in white
  • Melrose Place

    Jen, Founder of Ouai, dressed in white
  • Mercer Street

    Jen, Founder of Ouai, dressed in white
  • Dean Street

    Jen, Founder of Ouai, dressed in white
  • Rue St. Honoré

    Jen, Founder of Ouai, dressed in white
  • Jasmine Rose

    Jen, Founder of Ouai, dressed in white
  • St. Barts

    Jen, Founder of Ouai, dressed in white