OUAI /WĀ/ (noun) – pronounced “way”
in that casual,
The Yes Ouai
Start saying YES to:
Being better IRL than on Instagram
Letting go of unrealistic expectations
WE’RE HERE TO GIVE YOU THE CONFIDENCE TO WIN LIFE YOUR OUAI.
Celebrity hair stylist. Founder of @theOUAI and @ManeAddicts Dog mom.
“I get it. I am an overstimulated consumer myself. I’ve used every hair product on the market and spent years talking to my clients and social followers about their hair. I’ve struggled to find a haircare brand that my friends and I could relate to. It was my goal to take these conversations and create the first socially-connected haircare brand."
More than just hair,
it's a Ouai of Life.
We like to ask YOU what you want, instead of telling you what you need. You loved the fragrances in our hair products, so we made OUAI de Parfums. You didn’t want your skin to miss out, so we did body, bath and hand care. Join the conversation and have it your OUAI.
OUAI MAKES SCENTS
OUAI de parfums are premium fragrances inspired by our favorite cities in the world. We bottled up the best-selling scents from our hair and body products so you can smell as good as you look. Click on a scent to learn more!
Rue St. Honoré