By the OUAI...

How We’re Celebrating International Women’s Day

How We’re Celebrating International Women’s Day

Pro Tips for Growing Out Your Lob and Bangs

Pro Tips for Growing Out Your Lob and Bangs

All Your Questions About OUAI Body Crème and Body Cleanser, Answered

All Your Questions About OUAI Body Crème and Body Cleanser, Answered

The Best Advice We Got From Our Moms

The Best Advice We Got From Our Moms

Jen Atkin on the Biggest 2020 Hair Trends

Jen Atkin on the Biggest 2020 Hair Trends

An Expert Guide to Cleaning Your Hair Brushes and Combs

An Expert Guide to Cleaning Your Hair Brushes and Combs

What's A Surface Cut and Why Do You Need One?

What's A Surface Cut and Why Do You Need One?

Air Drying 101: A Canadian Girl’s Guide To Frizz-Free Natural Waves

Air Drying 101: A Canadian Girl’s Guide To Frizz-Free Natural Waves

How-To: French Braided Ponytails for Curly Hair

How-To: French Braided Ponytails for Curly Hair

Watch: The Making of Our New Shampoos and Conditioners

Watch: The Making of Our New Shampoos and Conditioners