Just Launched: NEW Scalp Serum and Thick & Full Supplements
Grow your own OUAI. Introducing two NEW OUAIs to transform your hair health – OUAI Scalp Serum and OUAI Thick & Full Supplements. Whether you’re looking for an itchy scalp...
By the OUAI...
How to Tell If You Have a Healthy Scalp (and What to Do If You Don't)
Healthy hair starts at the root, and that includes giving VIP treatment to your largest organ: your skin. A nourished scalp means happy skin and healthier, faster growing strands. So, how...
Alopecia and Other Causes of Hair Loss, Explained
If you’ve ever experienced hair loss or thinning hair, have alopecia, a receding hairline, or a bald spot – you're not alone. About 50% of women and 80% of men...
How to Smell Fresh for Spring from Head to Toe
Spring just sprung and so has National Fragrance Day, which means you’re probably on the lookout for a perfume that makes perfect scents for your spring aesthetic. Look no further....
3 OUAIs to Vacay-Ready Hair
Get your hair vacay-ready. UV rays, salty ocean, gritty sand, chlorine, and more fun in the sun can dry out your strands. Here are our tips for getting your hair...
What's Oil Scraping and Why Your Bodycare Routine Needs It
Our faces take up so much of our self care routines that sometimes we forget to give our curves what they deserve. But make no mistake, the skin below your...
3 OUAIs to Make Your Moisturizing Products Work For You Overnight
Feel the ends of your hair and tops of your hands and legs for a sec – on a scale of one to alligator, how dry are they? The moisture...
How-To: Frizz-Free Bouncy Beach Waves When It's Cold AF Out
When we said bye to hot girl summer, we said bye to the perfect beach waves weather. With sad girl autumn in full swing, your hair may be as dry...
A Moisture-Rich Body Routine to Beat the Winter Scaries
Itchy, dry, scaly. Winter scaries can wreak havoc on your skin but not if you get skintimate with the right body routine. To celebrate the launch of our NEW Body...
The Ultimate Guide to Detangling and Preventing Breakage
Hair being knotty? Leave it to our detangling sprays, treatment hair masks, and conditioners to smooth out knots and make your detangling routine seamless. Our #1 bestselling product Leave In...
11 OUAIs to Smell Like Melrose Place, Our Velvety-Rich Rose Scent
If you thought LA sunsets and valet parking didn't have a scent, think again. Our #1 best-selling scent Melrose Place whisks you a-OUAI to the City of Angels with fresh,...
Just Launched: Body Crème and Body Cleanser in Melrose Place
Your body, your OUAI. Introducing our whipped Body Crème and hydrating Body Cleanser now in our bestselling velvety-rich rose Melrose Place scent. Your one OUAI ticket to L.A. awaits with...
OUAI Supports Body Equity with PERIOD.
OUAI supports body equity. We have donated $50,000 to PERIOD. to help fight for menstrual equity and end period poverty. We believe no one should have to miss out on...
All Your Questions About Leave In Conditioner, Answered
If you’re reading this, you’re either a OUAI Leave In Conditioner freshman or die-hard. Either way, there’s a lot learn and love about our #1 bestselling product that, by the...
Damaged Hair? Here's How to Get the Most Out of Treatment Products
The leaves are turning brown and brittle hair has entered the chat. Whether you’re heavy handed with the heat styling, chemical processes, bleaching, dyeing, or hair extensions this fall—hair breakage,...
The Best Heat Protectants for Your Hair Needs
How bad is heat styling for your hair? Well, there’s good news and bad news. The bad news is that your hair cuticle becomes damaged at temperatures over 350°F (and...