YOUR DANDRUFF QUESTIONS, ANSWERED
Got questions you’re itching to ask about dandruff? We’re here to help. If you’re the flaky friend in the group, you’re not alone. In fact, dandruff is OUAI more common...
By the OUAI...
Stop Flaking On Your Plans with NEW! Anti-Dandruff Shampoo
Did you know that one in five of your friends are flaky? Whether you’re the flaky friend or not—most people have dealt with a dry, itchy scalp at some point...
Live Life Your OUAI: Limited Edition OUAI X Five Minute Journal
To our community: We’re OUAI grateful for you! OUAI X Five Minute Journal is here to give you the tools and the confidence to win life your OUAI with a...
Need An After Thanksgiving Detox? We got you.
It’s the time of year where you could use a good Detox in more OUAIs than one—if you know what we mean! If you’re looking to add some self care...
Live Life Your OUAI in New Merch
It’s more than just hair care, it’s a OUAI of life. That’s why we’re bringing you the OUAI Oversized Tote Bag and Live Life Your OUAI Embroidered Crewneck just in...
Here Comes Halloween Hair Inspo
Halloween hair inspo is coming your OUAI! You didn’t think we’d leave you hanging, did you? Whether you’re more of a Barbie girl or a Maddy from Euphoria, we’ve got...
OUAI STANDS WITH THE WOMEN OF IRAN
We stand in solidarity with the women of Iran and support their right, and every woman’s right, to control their bodies, their choices, their lives. To the brave women who...
The More OUAI, The Better: What’s In Our Kits?
We love a good combo. That’s why we’re giving you the chance to shop (& save on) our best sellers when you get them together. The OUAI Better Together Kit...
Live Life YOUR OUAI with Monty’s & OUAI
L.A., Get It YOUR OUAI Live Life YOUR OUAI with Monty’s and OUAI. Monty's Good Burger is local to LA and is a plant-based burger restaurant. Our mutual love for...
Summer Music Festival Must-Haves
YOU GET BROWNIE POINTS FOR READING THE BLOG. ENJOY 15% OFF ANY PURCHASE WITH CODE BLOG15. Let your hair down this music festival season with these travel-size hair and fragrance...
Happy Juneteenth National Independence Day
Last year, June 19 was officially recognized as Juneteenth National Independence Day, a federal holiday commemorating the end of slavery in the U.S. A long time coming, Juneteenth is the...
Join Us in Fighting For Equality For the LGBQTIA+ Community
SAY IT LOUD. SAY IT PROUD. We are proud to stand with the LGBTQIA+ community and in honor of Pride month, we’re supporting organizations that help LGBTQIA+ youth achieve equality...
Itchy? Dry? Flaky? The Healthy Scalp Hacks We Swear By
The OUAI to healthy hair starts with the scalp. Give yours room to bloom with a fresh new scalp routine. If yours is feeling itchy or dry, or you have...
Hair Not Growing? These 5 Things Could Be the Culprit
If you're reading this, it's not too late. We're sharing five things that could be stopping or preventing your hair growth. 1. Buildup On Your ScalpThink of your scalp as...
Roe vs. Wade: The OUAI We See It
The OUAI we see it – a woman is the only person who should make decisions about her body. Abortions are healthcare. If you agree with us, head to this...
FAQ: Scalp Serum and Thick & Full Supplements
Healthier-looking hair is on the OUAI with our NEW Scalp Serum and Thick & Full Supplements. Whether you want to give your scalp more room to bloom, need an itchy...