NEW look, NEW formula, NEW shower essentials are coming your OUAI. Introducing FINE, MEDIUM, and THICK Shampoo & Conditioners, available to everyone on theOUAI.com on February 21 and at Sephora...
OUAI Air Dry Foam is perfect for curly or wavy girls who want to air dry their hair but can’t because they have an uneven wave or curl pattern, or frizz....
All hands on deck! With PSL season in full swing, it was only right we released a collection that cares for your…hands: Introducing OUAI Hand Wash, OUAI Hand Lotion, and...
For us, sustainability is OUAI important. There’s room for improvement but we’re constantly working toward a better OUAI, because ultimately, getting greener means doing good for our earth. Keep reading to learn...
You get brownie points for reading the blog. Use code BLOG15 for 15% off any purchase. To help you get your facts straight about keratin treatments, the smoothing treatment that's...
Look up the word multi-hyphenate in the dictionary and you’ll find a picture of Matte Pomade next to it (right there with Rose Hair & Body Oil). You already know...
Get perfectly undone beachy waves in three easy steps with Wave Spray. Plus, get three tips for using Wave Spray in an all new OUAI. BEACHY WAVESStep 1: Ever just...
If you’re anything like us these days, we’re hovering somewhere between shamelessly showing up to Zoom meetings with day-five hair and overdoing it on dry shampoo. That’s why we’re launching...
If you've taken more Zoom calls than walks outside, can't stop snacking, and work at unusual hours throughout the day then you're officially working from home. To help ease you into this...
After years of hearing her clients complain about oily, dry, and thinning hair, our fierce founder slash SHE-E-O Jen Atkin snatched matters into her own hands and created MD formulated supplements (aka her first and...
This week you welcomed our new THIN, MEDIUM, and THICK Shampoos and Conditioners with open arms, and we couldn’t be more excited that you love them. While our OG Shampoos...
Whether you fried your hair with your flat iron while attempting flat iron waves or recently switched hair colors, don't sleep on undoing damaged hair. Why? Because more split ends means more breakage....
More suds was just the start. From there, we worked with you to identify the major concerns of each hair type and formulated our new FINE, MEDIUM, and THICK Shampoos...
ICYMI—this week we launched Detox Shampoo, an ultra-cleansing formula that helps remove all the buildup from products and hard water deposits you didn’t even know you were carrying around—leaving you...