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Itchy? Dry? Flaky? The Healthy Scalp Hacks We Swear By

Itchy? Dry? Flaky? The Healthy Scalp Hacks We Swear By

The OUAI to healthy hair starts with the scalp. Give yours room to bloom with a fresh new scalp routine. If yours is feeling itchy or dry, or you have dandruff, you’re in the right place. Whatever your scalp sitch, it could be the result of product buildup, overactive oil glands, or the result of a common skin condition called seborrheic dermatitis, which causes an itchy rash with flaky scales. Ahead, we’ve rounded up our top itchy scalp treatments and dry scalp treatments (like our NEW Scalp Serum) so you can start planning the seeds for a healthy, balanced scalp.

Drop Scalp Serum Every Day For 90 Days

The skin care product you're missing isn't for your face—it’s for your scalp. Our skincare-inspired Scalp Serum has Hyaluronic Acid and Adaptogens to help create an environment for hair to thrive by balancing and hydrating the scalp. Using red clover extract—which reduces scalp discomfort and soothes irritation from styling—and hydration-promoting adaptogens, this dry scalp treatment also helps support the appearance of thicker, healthier hair. When used consistently every day once a day, most users can see results in 90-112 days.

This is a leave-on itchy scalp treatment, which means you should apply it, massage it into your scalp and leave it on. Scalp Serum is clinically proven to improve the look of fuller, thicker hair and improve the overall health of the scalp.

In a 16-week expert grading study performed on 32 subjects, 100% of users showed improvement in the look of fuller, thicker hair and 90% of users showed improvement in health of their scalp. But OUAI-t, there’s more proof to back up the amazingness of Scalp Serum. Based on a 12-week consumer study of 115 participants:

  • 91% of users reported that their hair feels healthier
  • 87% of users reported a visible improvement in the appearance of their hair
  • 86% of users reported that hair feels less prone to shedding

Scrub 1x a Week With Scalp & Body Scrub

Whether you're tackling a greasy scalp or a dry scalp, our Allure award-winning Scalp & Body Scrub can get your scalp on its OUAI to a healthy state. Safe for all hair types and textures, this deeply cleansing foaming scalp exfoliator is powered by gentle sugar crystals to scrub a-OUAI buildup and coconut oil to restore moisture to your scalp and skin.

In the shower, section wet hair and apply a quarter-size amount of our dry scalp treatment directly to the scalp. Rub in circular motions to activate lather, then rinse and follow with your favorite OUAI conditioner. For fancy salon vibes, apply the dry scalp treatment using a scalp massager and massage the product into your scalp.

Scalp & Body Scrub comes in two of our signature scents—the first is our velvety-rich rose fragrance Melrose Place and the second is our tropical St. Barts scent infused with dragonfruit and orange blossom.

Replace Your Regular Shampoo With Detox Shampoo 1x a Week

Another OUAI to nourish an dry, flaky scalp? Our clarifying shampoo Detox Shampoo. Made with apple cider vinegar, this itchy scalp treatment lifts a-OUAI dirt, oil, hard water deposits, and product buildup for an instant refresh that leaves your strands squeaky-clean but never stripped. 


If you’re wondering how often to use Detox Shampoo—keep in mind everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits so we suggest using it when you feel like you need a deeper cleanse. We love applying Scalp & Body Scrub first then cleansing with Detox Shampoo. Or mixing the two together for a really great lather.

You can use Detox Shampoo in place of your regular shampoo. Start by brushing your hair before getting in the shower. This will remove any tangles, reduce the amount of hair going down the drain, and stimulate the scalp. Wet hair in shower. Start with a quarter-size amount of Detox Shampoo and apply to wet hair. Focus application specifically on scalp, back of head, and neck area. Follow up with your favorite OUAI conditioner or treatment masque.

Scroll down to stock up on these scalp staples

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