This week you welcomed our new THIN, MEDIUM, and THICK Shampoos and Conditioners with open arms, and we couldn’t be more excited that you love them. While our OG Shampoos and Conditioners will always have a special place in our hearts, there’s been a lot of innovation in cleaner hair care the past few years. We wanted to stay sulfate-free, paraben-free, and  phthalate-free, as well as color and keratin safe, but ultimately, we wanted more lather and performance out of the formulas.   

So we started from scratch with the idea to create formulas that tackled the most common concerns for each hair type. How did we know what those were? Simple--we asked. Through multiple rounds of crowdsourcing and testing formulas with our community, we incorporated real time feedback into their development. 

Our new FINE, MEDIUM and THICK Shampoos and Conditioners are one-and-done formulas that will hit all your major concerns. Instead of fixing you, they were made FOR you and WITH you.

If you’ve taken our quiz to figure out which formula is for you, now it’s time to get a hold on your styling and treatment routine. Here we’re giving you a breakdown of the best products according to hair types of fine, medium, and thick. Keep scrolling to find your perfect routine and don't forget to check out the complete guide to products based on hair type in the links below.

best hair products based on hair type ouai thin shampoo medium shampoo thick shampoo body creme air dry foam volume spray

Best Products for Fine Hair

Designed for hair that falls flat—our new FINE Shampoo and Conditioner is created to keep your hair weightless and soft with keratin, biotin and chia seed oil. The styling and treatment products below will complement your routine best. Read the full Fine Hair Products Guide.

  • FINE Shampoo and Conditioner
  • Leave In Conditioner
  • Volume Spray
  • Volumizing Hair Spray
  • Dry Shampoo Foam
  • Texturizing Hair Spray
  • Wave Spray
  • Super Dry Shampoo
  • Hair Oil
  • Scalp & Body Scrub
  • Treatment Masque
  • Thinning Hair Supplements

Best Products for Medium Hair

We know you’re anything but average—that's why the MEDIUM Shampoo and Conditioner formula is designed to keep your hair shiny, silky and smooth with babassu oil, coconut oil, biotin and kumquat extract. The styling and treatment products below will complement your routine best. Read the full Medium Hair Products Guide.

  • MEDIUM Shampoo and Conditioner
  • Air Dry Foam
  • Matte Pomade
  • Finishing Crème
  • Rose Hair & Body Oil
  • Leave In Conditioner
  • Dry Texture Foam
  • Super Dry Shampoo
  • Treatment Masque
  • Scalp & Body Scrub

Best Products for Thick Hair

Get rich quick—the THICK Shampoo and Conditioner duo was formulated  to be intensely hydrating and smoothing with keratin, marshmallow root extract, shea butter and avocado oil. The styling and treatment products below will complement your routine. Read the full Thick Hair Products Guide.

  • THICK Shampoo and Conditioner
  • Rose Hair & Body Oil
  • Leave In Conditioner
  • Heat Protection Spray
  • Super Dry Shampoo
  • Treatment Masque
  • Scalp & Body Scrub
  • Dry Supplements
  • Oily Supplements
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Don’t forget to take our new OUAI Hair Quiz