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Hair Care

Hair that looks good and hair that is good are different things. Our hair care products are built around both. The shampoos, conditioners, treatments, and styling products in this collection all exist because hair isn't one-size-fits-all, and "works for all hair types" usually means works for nobody in particular.

Fine hair that's flat by midday. Thick hair that turns blow drying into a workout. Curly hair that goes one way on Tuesday and another on Thursday. OUAI gets it, and our professional hair care products are ones that actually understand what your hair does. Each formula is type-specific, ingredient-intentional, sulfate-free, paraben-free, phthalate-free, cruelty-free, and safe for color-treated hair. 

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An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background
New

Leave In Conditioner Melrose Place
$32
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.
New Look

Leave In Conditioner St Barts Scent
$32
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray
New Look

Leave in Conditioner North Bondi
$32
OUAI Super Dry Shampoo Melrose Place 4.5oz pink aerosol can, neutral background.
 
A hand holding a matte blush pink bottle of OUAI Super Dry Shampoo against a solid gray background.

Super Dry Shampoo Melrose Place
$30
OUAI Melrose Place Fragrance Mist 97ml pink spray bottle on neutral background.
 
A bottle of OUAI Melrose Places fragrance mist with a white spray nozzle, shown with a hand spraying the product. Pink rose petals are scattered around the base on a reflective surface, set against a soft pink background.
New

Hair & Body Fragrance Mist Melrose Place
$28
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
A jumbo translucent OUAI Fine Hair Shampoo pump bottle containing pale yellow liquid stands against a warm cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Shampoo 16oz bottle surrounded by soap bubbles and foam.
Best seller

Fine Hair Shampoo - Jumbo
$44
A large ivory OUAI Fine Hair Conditioner pump bottle stands upright against a softly lit cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Conditioner 16oz being refilled on a glass shelf.
Best seller

Fine Hair Conditioner - Jumbo
$44
OUAI Medium Hair Shampoo 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Shampoo bottle surrounded by bubbles on a glass shelf.
Best seller

Medium Hair Shampoo - Jumbo
$44
OUAI Medium Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Conditioner 16fl oz being refilled on glass shelf.
Best seller

Medium Hair Conditioner - Jumbo
$44
OUAI Thick Hair Shampoo 16 fl oz pump bottle on neutral background
 
OUAI Thick Hair Shampoo 16oz bottle covered in lather on glass shelf
Best seller

Thick Hair Shampoo - Jumbo
$44
OUAI Thick Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Thick Hair Conditioner bottle in a warm beige shade, with conditioner being poured from a matching dispenser above it against a light gray background.
Best seller

Thick Hair Conditioner - Jumbo
$44
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
OUAI Detox Shampoo jumbo pump bottle, 16 fl oz
 
OUAI Detox Shampoo bottle held by hand with water splashing dramatically around it.

Detox Clarifying Hair Shampoo - Jumbo
$46
OUAI Santorini Fragrance Mist 3.3 fl oz in clear green glass bottle.
 
A bottle of OUAI Santorini fragrance mist with a white cap and white label, set against a soft gradient background transitioning from teal to pale pink.

Hair & Body Fragrance Mist Santorini
$28
OUAI Ibiza Fragrance Mist 97ml amber spray bottle with white cap.
 
A bottle of OUAI Fragrance Mist in the 'Ibiza' scent, featuring an amber glass bottle and a white cap, set against a warm pink and orange gradient background.

Hair & Body Fragrance Mist Ibiza
$28

Hair that looks good and hair that is good are different things. Our hair care products are built around both. The shampoos, conditioners, treatments, and styling products in this collection all exist because hair isn't one-size-fits-all, and "works for all hair types" usually means works for nobody in particular.

Fine hair that's flat by midday. Thick hair that turns blow drying into a workout. Curly hair that goes one way on Tuesday and another on Thursday. OUAI gets it, and our professional hair care products are ones that actually understand what your hair does. Each formula is type-specific, ingredient-intentional, sulfate-free, paraben-free, phthalate-free, cruelty-free, and safe for color-treated hair.