A Beginner's Guide to Cocktailing OUAI Products
You want more out of your products, we hear you. That’s why we don't just turn out one-trick pony products—nope, more like multi-hyphenates you can mix and match to fit your lifestyle and budget....
By the OUAI...
medium hair shampoo
Everything You Need to Know About Knotless Braids
Looking for a protective style that’s low maintenance and low tension? Enter: knotless braids, a variation of box braids that, like the name suggests, are knot-free. For everything you ever...
Take Our Quiz to Find Your Perfect Haircare and Bodycare Routine
You asked, we listened: we re-launched our shampoos and conditioners line to bring you FINE, MEDIUM, and THICK Shampoos and Conditioners, made with better formulas and greener packaging. So why...
Watch: The Making of Our New Shampoos and Conditioners
Take a peek behind the scenes of what our product development team has been working on for the past year—our NEW FINE, MEDIUM, and THICK Shampoos and Conditioners are finally...
3 Easy Heatless Hairstyles to Make Your Wash Day Last
Running out of ideas for how to look put together in Zoom meetings? Same. We tapped our friend and pro hair stylist, @amandaleehair, for her tips on how to make...
Does Washing With Cold Water Make Your Hair Grow Faster?
You get brownie points for reading the blog. Use code BLOG15 for 15% off any purchase. A myth about washing your hair with cold water to make it shinier and...
Introducing Our New Fine, Thick, and Medium Shampoos & Conditioners
NEW look, NEW formula, NEW shower essentials are coming your OUAI. Introducing FINE, MEDIUM, and THICK Shampoo & Conditioners, available to everyone on theOUAI.com on February 21 and at Sephora...
The Best Hair Products for You, Based on Hair Type
This week you welcomed our new THIN, MEDIUM, and THICK Shampoos and Conditioners with open arms, and we couldn’t be more excited that you love them. While our OG Shampoos...
FAQ: Our New Fine, Medium, and Thick Shampoos & Conditioners
More suds was just the start. From there, we worked with you to identify the major concerns of each hair type and formulated our new FINE, MEDIUM, and THICK Shampoos...
The OUAI Team's Go-To Detox Rituals
ICYMI—this week we launched Detox Shampoo, an ultra-cleansing formula that helps remove all the buildup from products and hard water deposits you didn’t even know you were carrying around—leaving you...