TOP SCALP CARE QUESTIONS, ASKED & ANSWERED
Wanna take better care of your scalp? Here’s how. Get your scalp care questions answered with Diana, our Director of Education, and get on your OUAI to healthy hair. According...
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A Beginner's Guide to Cocktailing OUAI Products
You want more out of your products, we hear you. That’s why we don't just turn out one-trick pony products—nope, more like multi-hyphenates you can mix and match to fit your lifestyle and budget....
GIVE YOUR HAIR A BREAK
Hair acting knotty? It’s time to break up with breakage & dry, tangled hair. These hair hydrators are in it for the long haul & will give you strong, soft...
DOUBLE DOWN ON SCALP CARE: DETOX SHAMPOO & ANTI-DANDRUFF SHAMPOO
Healthy hair starts at the scalp. So, you know what that means? You’re going to want to double down on scalp care. Get a deep cleanse & fight flakes with...
LIVE LIFE YOUR OUAI: JEN ATKIN EDITION
Start & end your day the Jen Atkin OUAI and take care from the top down. From gratitude journaling to scalp care as self care, OUAI founder Jen Atkin knows...
A Hair Routine You’ll Want To Stick To
Wanna hit your healthy hair goals this year? Go all the OUAI with a hair routine you’ll want to stick to! MULTIPLE HAIR CONCERNS? WE’VE GOT YOU COVEREDFirst things first,...
YOUR DANDRUFF QUESTIONS, ANSWERED
Got questions you’re itching to ask about dandruff? We’re here to help. If you’re the flaky friend in the group, you’re not alone. In fact, dandruff is OUAI more common...
Need An After Thanksgiving Detox? We got you.
It’s the time of year where you could use a good Detox in more OUAIs than one—if you know what we mean! If you’re looking to add some self care...
Here Comes Halloween Hair Inspo
Halloween hair inspo is coming your OUAI! You didn’t think we’d leave you hanging, did you? Whether you’re more of a Barbie girl or a Maddy from Euphoria, we’ve got...
3 OUAIs to Vacay-Ready Hair
Get your hair vacay-ready. UV rays, salty ocean, gritty sand, chlorine, and more fun in the sun can dry out your strands. Here are our tips for getting your hair...
How To Nail The ‘Sexy With Your Hair Pushed Back’ Look
“Your hair looks so sexy pushed back.” IYKYK. To anyone wondering what it takes to receive an iconic compliment like that one, keep reading. We’re going to break down the...
How to Tell if Curtain Bangs Are Right for You
In good times and bad, it's hard to resist a sultry set of bangs but for most, the urge is really quickly resisted by the thought of the awkward grow-out...
Everything You Need to Know About Knotless Braids
Looking for a protective style that’s low maintenance and low tension? Enter: knotless braids, a variation of box braids that, like the name suggests, are knot-free. For everything you ever...
How to Style Your Mullet Shag Haircut
Side bangs, face-framing layers, spiky pixie cuts — haircut trends come and go like the wind. One iconic style that’s making a comeback from the ‘80s? The mullet shag. And...
Take Our Quiz to Find Your Perfect Haircare and Bodycare Routine
You asked, we listened: we re-launched our shampoos and conditioners line to bring you FINE, MEDIUM, and THICK Shampoos and Conditioners, made with better formulas and greener packaging. So why...
Micro Link Extensions are the New, Non-Damaging Way to Add Length
When you're in the market for hair extensions, your search for added length and fullness could be a cinch should you decide to test-drive the latest non-damaging method for making epic...