By the OUAI... — how tos

How-To: The Fluffy Hair Trend Going Viral on TikTok

How-To: The Fluffy Hair Trend Going Viral on TikTok

How To Nail The ‘Sexy With Your Hair Pushed Back’ Look

How To Nail The ‘Sexy With Your Hair Pushed Back’ Look

How to Tell if Curtain Bangs Are Right for You

How to Tell if Curtain Bangs Are Right for You

Everything You Need to Know About Knotless Braids

Everything You Need to Know About Knotless Braids

How to Style Your Mullet Shag Haircut

How to Style Your Mullet Shag Haircut

Take Our Quiz to Find Your Perfect Haircare and Bodycare Routine

Take Our Quiz to Find Your Perfect Haircare and Bodycare Routine

Micro Link Extensions are the New, Non-Damaging Way to Add Length

Micro Link Extensions are the New, Non-Damaging Way to Add Length

The Best Curly Hair How-Tos For a Spring Refresh

The Best Curly Hair How-Tos For a Spring Refresh

Just Launched: Leave In Conditioner Jumbo

Just Launched: Leave In Conditioner Jumbo

How-To: French Braided Ponytails for Curly Hair

How-To: French Braided Ponytails for Curly Hair