Cookie Policy

Cookie Policy

 

Last Updated: July 26, 2023

 

OUAI Hair Care (“OUAI,” “we,” or “us”) respect your privacy. Ouai owns, licenses, and operates certain websites, applications, and platforms (each a “Site”) that are primarily designed to sell beauty products, goods, and services (collectively, the “Services”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) that are employed on our Sites.

 

PLEASE READ THIS COOKIE POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE SITE, YOU ARE CONSENTING TO THE TERMS OF THIS COOKIE POLICY AND OUAI’S TERMS OF USE AND PRIVACY POLICY.

TO PREVENT OUAI FROM USING CERTAIN COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING, WHERE AVAILABLE, OUR COOKIE MANAGEMENT TOOL ON THE FOOTER OF OUR SITE.

  

Please be aware that we use cookies on each Site to monitor and record any and all activities and communications to, from, and on the Site in order to safeguard, improve, and analyze usage of the Site, and for the other purposes listed in our Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, the monitoring and recording of all such activities and communications.

 

  1. What are Cookies and Other Online Tracking Technologies?

 

Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. Accordingly, Cookies and Other Tracking Technologies allow our Sites to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org

Cookies are often categorized by function. We use four types of cookies by function on our Sites:

 

Name

Description

Essential Cookies

These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Sites. They also include cookies that enable us to remember your previous actions within the same browsing session.

Analytical/Performance Cookies

These cookies collect information and statistics about how individuals use the Sites (e.g., which webpages or other portions of the Sites visitors go to most often). These cookies are used to improve how the Sites function.

Functional Cookies

These cookies allow the Sites to remember choices users make and to provide enhanced, personalized features. For example, within our Sites, these cookies remember users’ language preferences.

Targeting/Advertising Cookies

These cookies are used to deliver advertisements relevant to a specific user of the Sites. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.

 

Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Sites:

 

Name

Description

Persistent Cookies

Persistent cookies remain on your device until deleted manually or automatically.

Session Cookies

Session cookies remain on your device until you close your browser, at which time they are automatically deleted.

First-Party Cookies

These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Sites are first-party cookies.

Third-Party Cookies

These cookies are placed on a website or service by a party that does not own or operate the website or service.

 

  1. How do our Sites use Cookies and Other Tracking Technologies?

 

We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of our Sites. We also use Cookies and Other Tracking Technologies to control access to certain content on our Sites, to protect the integrity and security of the Sites, to process any requests that you make of us, and as otherwise set forth herein and in Ouai’s Privacy Policy. To administer our Sites and for research purposes, Ouai may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Sites. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Sites, and analyze how users navigate and utilize the Sites. The Cookies and Other Tracking Technologies we use on the Sites are as follows:

 

Cookie

Type

Description

Duration

uuid

Advertisement

MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.

1 month

barometric[idfa]

Advertisement Claritas sets this cookie to collect visitor statistics. This data is used to categorize users and improve the effectiveness of website advertising. past

ajs_user_id

Analytics This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. never
__zlcstore Functional Zopim sets this cookie to store information about the current status of the chat. never

is_eu

Essential Determines whether the user is located within the EU and therefore is subject to EU's data privacy regulations. (Pinterest) session

__attentive_cco

__attentive_id

__atuvc

_attn_

__attentive_dv

__attentive_pv

__attentive_ss_referrer

Advertisement

Analytics

We install cookies from Attentive to assist in managing our mobile messaging programs.

2 years

__kla_id

Performance

This cookie set to track when someone clicks through a Klaviyo email to a website.

2 years

__pdst

Analytics

This cookie is set by Podsights to store and track interaction.

1 year

__zlcmid

Functional Zopim sets this cookie to store a unique user ID. 1 year
_cmp_a Necessary This is a Shopify cookie used in managing customer privacy settings. 1 day

_fbp

Advertisement

This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.

3 months

_ga

Analytics

The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

2 years

_ga_25G1VJVS78

Analytics

This cookie is installed by Google Analytics.

2 years

_gcl_au

Analytics

Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.

3 months

_gid

Analytics

Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

1 day

_hjSession_921707

Functional

Hotjar sets this cookie to ensure symmetry across our webpages.

29 minutes

_hjSessionUser_921707

Other

Hotjar sets this cookie to ensure symmetry across our webpages.

1 year

_landing_page

Analytics

Shopify installs this cookie to track landing pages.

14 days

_orig_referrer

Necessary

Shopify sets this cookie to be used in connection with shopping cart.

14 days

_pin_unauth

Advertising

Analytics

This cookie is placed by Pinterest Tag when the user cannot be matched. It contains a unique UUID to group actions across pages.

1 year

_pinterest_ct_ua

Advertising

Analytics

This cookie is placed by Pinterest to assist with our online behavioral advertising.

1 year

_s

Analytics

This cookie is associated with Shopify's analytics suite.

past

_scid

Functional This cookie is set by Snapchat to store Snapchat Pixel unique ID of the User. 1 year 1 month

_shg_session_id

Advertisement

This cookie is used for tracking the individual sessions on the website which helps in creating the statistical data from multiple visits. It also helps in creating the leads for marketing purposes.

30 minutes

_shg_user_id

Advertisement

This cookie is used for collecting visitor behaviour on multiple website inorder serve them with relevant advertisement. It helps in limiting the repetition of the same advertisment to the visitor.

5 years

_shopify_s

Analytics

This cookie is associated with Shopify’s analytics suite.

30 minutes

_shopify_sa_p

Analytics Shopify sets this cookie for marketing & referrals. 29 minutes

_shopify_sa_t

Analytics; Advertisement

These are Shopify analytics cookies relating to marketing and referrals.

30 minutes

_shopify_y

Analytics

This cookie is associated with Shopify’s analytics suite.

1 year

_sp_id.*

Analytics Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits. 1 year 1 month 4 days

_sp_ses.*

Analytics Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits. 30 minutes

_ttp

Advertisement TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience. 1 year 24 days

_uetsid

Performance

Bing Ads sets this cookie to engage with a user that has previously visited the website.

1 day

_uetvid

Performance

Bing Ads sets this cookie to engage with a user that has previously visited the website.

1 year 24 days

_y

Analytics

This cookie is associated with Shopify's analytics suite.

past

ab

Advertisement

Owned by agkn, this cookie is used for targeting and advertising purposes.

1 year

ajs_anonymous_id

Analytics This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. 1 year

ar_debug

Advertisement Store and track conversions persistent

barometric[cuid]

Advertisement Claritas sets this cookie to collect visitor statistics. This data is used to categorize users and improve the effectiveness of website advertising. 1 year

cart

cart_ver

Necessary Shopify sets this cookie to provide a connection with the shopping cart. 14 days

cart_currency

Necessary

Shopify sets this cookie to remember the user’s country of origin and populate the correct transaction currency.

14 days

cart_sig

Necessary

Shopify sets this cookie to be used in connection with store checkout.

14 days

cart_ts

Performance

Shopify sets this cookie which is used in connection with checkout.

14 days

guid

Advertisement Stores the global unique identifier that corresponds to each unique user in the MNTN platform. The global unique identifier is generated using various hashed algorithm combinations based on time, location, ip address and persisted in the browser cache. 2 years

IDE

Advertisement

Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.

1 year 24 days

keep_alive

 Functional

This is a Shopify cookie used in connection with buyer localization to process buying requests.

13 days 

localization

Functional

Flickr sets this cookie to = track usage of photo galleries embedded from Flickr.

1 year

MUID

Advertisement

Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.

1 year 24 days

OptanonConsent

Necessary

OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category.

1 year

rmStore

 Advertisement

This cookie is set by Rakuten Advertising and used for advertising (see more below)

1 month 

sa-user-id

Advertisement

StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.

1 year

sa-user-id-v2

Advertisement

StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.

1 year

secure_customer_sig

Necessary

Shopify sets this cookie to be used in connection with customer login.

1 year

shopify_pay_redirect

Necessary

Shopify sets this cookie to enable secure online payment and checkout.

1 hour

sp

Advertisement

This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.

1 year

TapAd_3WAY_SYNCS Advertisement TapAd sets this cookie for data synchronization with advertising networks. 2 months
TapAd_DID Advertisement TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising. 2 months
TapAd_TS Advertisement TapAd sets this cookie to track users across devices to enable targeted advertising. 2 months

_pay_session

Necessary

Shopify sets this cookie to enable secure checkout and payment function on the website.

session

1P_JAR

Advertisement

This cookie set by Google stores user preferences.

30 days

AEC

Analytics

The AEC cookie set by Google is used to authenticate users, prevent fraud, and protect users as they interact with a service.

13 months

FPAU

Other

No description

Other

FPC

Other

No description

7 days

FPID

Other

No description

Other

MR

Analytics

Analytics cookie that's used to pass user action information to the Bing advertising network

180 days

MSPTC

Advertisement

This cookie set by Microsoft registers data on the visitor. The information is used to optimize advertisement relevance.

1 year

NID

Advertisement

NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.

6 months

OGPC

Analytics

This cookie stores user preferences and information when viewing pages that includes Google maps.

1 month

__attentive_utm_param_source

__attentive_utm_param_term

Other

No description

Other

__kla_off

Other

No description

Other

_gcl_aw

Advertisement

Google DoubleClick _gcl_aw cookie for ad delivery or retargeting.

3 months

_tracking_consent

Necessary

Shopify sets this cookie to store a user's privacy rules preferences.

1 year

kenshoo_id

Other

No description

Other

kenshoo_id

Other

No description

Other

mbox

Advertisement

This cookie is used by Adobe Target to manage how visitors experience Target campaigns.

2 years

page_num

Other

No description

session

receive-cookie-deprecation

Other

No description

1 year 1 month 4 days

returngo_customer_id

Other

This cookie is for returns management.

1 day

sa-user-id-v3

Advertisement

StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.

1 year

_hjSessionUser_605312

Functional

This cookie set by Hotjar Ensures data from subsequent visits to the same site are attributed to the same user ID.

1 year

ps_n

Advertisement

This cookie set by Facebook is used for session management and maintaining a secure environment during a user's visit.

1 year

sb

Advertisement

Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.

2 years

yotpo_pixel

Other

No description

Other

AWSALB

Performance

AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.

7 days

_clck

No description

Other

Other

_clsk

No description

Other

Other

__3idcontext

Other

No description

Other

__idcontext

Other

No description

Other

_biz_flagsA

Advertisement

A cookie set by Marketo that stores various user information, such as form submission, cross-domain migration, view-through pixel, tracking opt-out status.

1 year

_biz_nA

Analytics

A sequence number that Marketo Measure includes for all requests for internal diagnostics purposes

1 year

_biz_pendingA

Advertisement

Temporarily stores analytics data until successfully sent to Marketo Measure server.

1 year

_biz_uid

Advertisement

A cookie set by Marketo Measure to uniquely identify a user on the current domain.

1 year

_mkto_trk

Advertisement

A cookie set by Marketo Measure to store and track interaction.

2 years

_pgusertdid

Other

No description

Other

_scid_r

Other

No description

Other

_scsrid

Other

No description

Other

_scsrid_r

Other

No description

Other

_sctr

Other

No description

Other

amplitude_TTin__event_id

Other

No description

Other

amplitude_TTin__user_id

Other

No description

Other

cfmrk_cic

Other

No description

Other

direct

Other

No description

Other

er_campaigname

Other

No description

7 days

ken_gclid

Other

No description

Other

reddit_fZaD__reddit_uuid

Other

No description

Other

rt

No description

1 year 1 month 4 days

Other

tt

Other

No description

1 year 1 month 4 days 1 minute

datr

Other

No description

Other

fr

Other

No description

Other

pxrc

Other

No description

Other

rlas3

Other

No description

Other

u

Other

No description

Other

DV

Other

No description

Other

__hssc

Analytics

This cookie is set by HubSpot to keep track of sessions. It is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.

30 minutes

__hssrc

Analytics

This cookie is set by HubSpot to determine when HubSpot changes the session cookie, and to determine if the visitor has restarted their browser.

Session

__hstc

Analytics

This cookie is set by HubSpot. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

6 months

_hp2_id.91017801

Advertisement

Reddit sets this cookie to build a profile of your interests and show you relevant ads.

3 months

_rdt_uuid

Advertisement

Reddit sets this cookie to build a profile of your interests and show you relevant ads.

3 months

did

Other

No description

Other

didts

Other

No description

Other

hubspotutk

Analytics

This cookie is set by HubSpot to identify visitors.

6 months

messagesUtk

Other

No description

Other

nnls

Other

No description

Other

PGHUB_TS

Other

No description

2 months

PGHUB_DID

Other

No description

3 months

__tld__

Other

No description

Session

_schn1

Other

No description

4 minutes

key

Other

No description

never

_gat_gtag_UA_71368141_1

Analytics

Set by Google to distinguish users.

past

_gat_gtag_UA_71368141_2

Analytics

Set by Google to distinguish users.

1 minute

_hjAbsoluteSessionInProgress

Analytics

Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.

30 minutes

_hjFirstSeen

Analytics

Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.

30 minutes

_hjIncludedInPageviewSample

Analytics

Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.

1 minute

_hjIncludedInSessionSample

Analytics

Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s daily session limit.

2 minutes

icts

Advertisement

We install cookies from Rakuten to store a timestamp when the cookie detects a cookie deletion. The cookie also helps in advertising purposes.

1 year

mp_a6c0abcb7b5e56fdacf7220338c4ae0c_mixpanel

Other

No description

1 year

rmuid

Analytics

This cookie is provided by Linksynergy. It is used for advertising purposes. This cookie is used for create and storing unique user ID.

1 year

shopify_sa_p

Analytics; Advertisement

These are Shopify analytics cookies relating to marketing and referrals.

30 minutes

test_cookie

Advertisement

The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.

15 minutes

rbuid

 Advertisement

We use this cookie for targeted advertising

29 days 

_bcai_i

_bcai_lpv

_bcai_v

_bcai_vs

_bcai_vn

_bcai_h

Other Cookie set by black crow app - a machine learning app to predict customer needs 1 year 1 month 4 days

_bcai_spv

Other Cookie set by black crow app - a machine learning app to predict customer needs 29 minutes

uid

Analytics This is a Google UserID cookie that tracks users across various website segments. 1 year 24 days

uuid2

Advertisement The uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment. 3 months

_tt_enable_cookie

Advertisement Tiktok set this cookie to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising. 1 year 24 days

cto_bundle

Advertisement Criterio sets this cookie to provide functions across pages. 1 year 1 month

X-AB

Functional Adobe Analytics sets this cookie in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation or edition of the site. 1 day
_gat_UA Analytics Google Analytics sets this cookie for user behaviour tracking. 1 minute

sc_at

Advertisement Snapchat sets this cookie for showing relevant advertising based on the user’s movement. 1 year 24 days

__cfruid

Necessary Cloudflare sets this cookie to identify trusted web traffic. session

AWSALBCORS

Necessary Amazon Web Services set this cookie for load balancing. 7 days

ayl_visitor

Advertisement This cookie is set by omnitagjs. This cookie stores the data of the visitor, this collected information is used to show relevant advertisements to the user based on user interest. 1 month

CMID

Advertisement Casale Media sets this cookie to collect information on user behaviour for targeted advertising. 1 year

CMPS

Advertisement CasaleMedia sets CMPS cookie for anonymous user tracking based on users' website visits to display targeted ads. 3 months

CMPRO

Advertisement CasaleMedia sets CMPRO cookie for anonymous usage tracking and targeted advertising. 3 months

mv_tokens

mv_tokens_eu-v1

Advertisement Mediavine Exchange sets this cookie to create a unique ID for the visitor, allowing third-party advertisers to target the visitor with relevant advertisements. 14 days

am_tokens

am_tokens_eu-v1

criteo

Advertising Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 14 days

opt_out

Necessary This cookie is used for preventing the installation of third party advertiser or other cookies on the browser. 1 year

demdex

Analytics The demdex cookie, set under the domain demdex.net, is used by Adobe Audience Manager to help identify a unique visitor across domains. 5 months 27 days

KRTBCOOKIE_*

Advertisement Pubmatic sets this cookie to register a unique ID that identifies the user's device during return visits across websites that use the same ad network. 1 month

PugT

Functional PubMatic sets this cookie to check when the cookies were updated on the browser in order to limit the number of calls to the server-side cookie store. 1 month

tvid

Advertisement Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 1 year

dpm

Advertisement The dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party advertisers to target these users with relevant ads. 5 months 27 days

anj

Advertisement AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners. 3 months

_kuid_

Advertisement Salesforce sets this cookie to register the unique ID that identifies a returning user's device. The ID is used for targeted ads. 5 months 27 days

_tt

Advertisement This cookie stores the timestamp (in milliseconds) of each successful call to each target tag-advertiser combination. 2 years

optout

Other Opt-out cookie for Criteo-Service past

cf

Advertisement Used to present the visitor with relevant content advertisement. past

cip

Advertisement Presents the user with relevant content and advertisements, and facilitates real-time bidding for advertisers. past

cnac

Advertisement Used to present the visitor with relevant content advertisement. past

car

Advertisement Used to present the visitor with relevant content advertisement. past

gdpr

Necessary Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. past

callback

Advertisement ID5 sets this cookie to collect data on visitor behaviour from multiple websites in order to present more relevant advertisements. This also allows the website to limit the number of times that the visitor is shown the same advertisement. past
dgzsdl08v4 Advertisement  These cookies enable us to provide enhanced functionality and personalisation, giving you a more relevant experience on our site. They may be set by us or by third party providers whose services we have added to our pages. If you block these cookies then these services may not function properly. 10 minutes

data-c

data-c-ts

Advertisement Collects data about the visitor on various websites. This data is used to make advertisements more relevant. 1 month
bounceClientVisit* Advertisement These cookies are placed on our site by our third-party service providers and they may remember your web browsing activity and may be used to understand about your demographics, such as age and gender. session

 

Google Ads and Analytics. We use “Google Analytics” to collect information about the use of our Sites. Google Analytics collects information such as how often users visit the Sites, what pages they visit when they do so, and what other sites they used prior to coming to the Sites. We use the information we get from Google Analytics only to improve our Sites. Google Analytics collects only the IP address assigned to your device on the date you visit our Sites rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Sites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Sites by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Sites are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.

Rakuten Advertising. We partner with Rakuten Advertising, who may collect personal information when you interact with our Site. The collection and use of this information is subject to the privacy policy located here: rakutenadvertising.com/legal-notices/services-privacy-policy/. You can opt out of it here: rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/.

Facebook. We use cookies and pixels set by Meta (Facebook). With the support of the Facebook pixel, Facebook is able to determine you as a visitor to our Site in order to assist us display advertisements to you (e.g., “Facebook Ads”). We use the Facebook pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offerings or who exhibit certain characteristics (e.g., interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (i.e., “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad (known as a “conversion”). For more information, see Facebook’s privacy terms.

Microsoft. We use analytical and tracking tools from Microsoft, such as Microsoft Ads. Microsoft collects and receives personal information from users to provide Microsoft’s advertising services and you learn more about Microsoft’s privacy practice by viewing its Privacy Statement at: https://privacy.microsoft.com/en-us/privacystatement.

TikTok. TikTok is a social media platform on which we operate marketing campaigns intended to reach current and potential customers and audiences. We use TikTok pixels and cookies to collect information in order to deliver targeted advertising and measure and understand the effectiveness of our marketing campaigns. For more details on TikTok’s data processing practices, please see TikTok’s privacy statement.

Pinterest. We use Pinterest “tags” which means your information may be shared with Pinterest for online behavioral advertising. You can opt out of online behavioral advertising through their Pinterest personalization settings.

Service Providers. We may share your personal information with companies that provide services on our behalf, such as hosting and analyzing the Site, conducting surveys and marketing on our behalf, processing transactions (including rebates and returns), tracking and responding to consumer questions or complaints, and performing analyses to improve the quality of our Services.

 

  1. How DO WE Use and Share information?

 

The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and Ouai’s Privacy Policy.

 

  1. Rejecting Cookies AND YOUR OPTIONS

 

To prevent OUAI from using certain Cookies and Other Online Tracking Technologies, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING OUR COOKIE management TOOL AVAILABLE ON THE FOOTER OF OUR SITE.

 

You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org.  Please note, however, that without cookies you may not be able to access or take full advantage of the Sites. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit.  Please read the help section of your browser to learn more about how to activate the “private mode.”  You could still visit our Sites if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.  

 

  • Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
  • Click here to learn more about “Incognito” and managing cookie settings in Chrome.
  • Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
  • Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

 

If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your browser setting as described above.

 

More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices.

 

  1. Targeted Advertising Opt-Out Rights / California "Do Not Share" Rights

 

Pursuant to certain U.S. state law you may have the right to opt out of having your personal information used for targeted advertising purposes. Ouai uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. 

California Opt-Out Rights / Do Not Share My Personal Information. Pursuant to the California Consumer Privacy Act of 2018, as amended (CCPA), as amended by the California Privacy Rights Act of 2020, California residents have the right to opt out of the “sharing” of your personal information. Ouai uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes.

Managing Your Privacy Choices. To opt out of the use of your personal information for targeted advertising or the “sharing” of your personal information, you can set your cookie preferences by clicking on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site. To learn more on how you can opt-out from cookies and other tracking technologies, please see the “Rejecting Cookies and Your Options” section above.

 

  1. COOKIE POLICY UPDATES

 

We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Sites, and continued use of the Sites after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.

 

  1. CONTACT US

 

 

If you have questions regarding this Cookie Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us at the following: (email) info@theouai.com, (mail) Ouai Haircare, ATTN: Privacy, 5750 Wilshire Blvd, Suite 655, Los Angeles, California 90036, or please use our interactive webform.

 

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