Cookie Policy

Cookie Policy

 

Last Updated: July 26, 2023

 

OUAI Hair Care (“OUAI,” “we,” or “us”) respect your privacy. Ouai owns, licenses, and operates certain websites, applications, and platforms (each a “Site”) that are primarily designed to sell beauty products, goods, and services (collectively, the “Services”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) that are employed on our Sites.

 

PLEASE READ THIS COOKIE POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE SITE, YOU ARE CONSENTING TO THE TERMS OF THIS COOKIE POLICY AND OUAI’S TERMS OF USE AND PRIVACY POLICY.

 

To prevent OUAI from using certain Cookies and Other Online Tracking Technologies, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING, WHERE AVAILABLE, OUR COOKIE management TOOL ON THE FOOTER OF OUR SITE.

 

Please be aware that we use cookies on each SITE to monitor and record any and all activities and communications to, from, and on the SITE in order to safeguard, improve, and analyze usage of the SITE, and for the other purposes listed in our Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, the monitoring and recording of all such activities and communications.

 

1. What are Cookies and Other Online Tracking Technologies?

 

Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Sites. Accordingly, Cookies and Other Tracking Technologies allow our Sites to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org.

 

Cookies are often categorized by function. We use four types of cookies by function on our Sites:

 

Name	Description
Essential Cookies	These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Sites. They also include cookies that enable us to remember your previous actions within the same browsing session.
Analytical/Performance Cookies	These cookies collect information and statistics about how individuals use the Sites (e.g., which webpages or other portions of the Sites visitors go to most often). These cookies are used to improve how the Sites function.
Functional Cookies	These cookies allow the Sites to remember choices users make and to provide enhanced, personalized features. For example, within our Sites, these cookies remember users’ language preferences.
Targeting/Advertising Cookies	These cookies are used to deliver advertisements relevant to a specific user of the Sites. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.

 

Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Sites:

 

Name	Description
Persistent Cookies	Persistent cookies remain on your device until deleted manually or automatically.
Session Cookies	Session cookies remain on your device until you close your browser, at which time they are automatically deleted.
First-Party Cookies	These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Sites are first-party cookies.
Third-Party Cookies	These cookies are placed on a website or service by a party that does not own or operate the website or service.

 

2. How do our Sites use Cookies and Other Tracking Technologies?

 

We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of our Sites. We also use Cookies and Other Tracking Technologies to control access to certain content on our Sites, to protect the integrity and security of the Sites, to process any requests that you make of us, and as otherwise set forth herein and in Ouai’s Privacy Policy. To administer our Sites and for research purposes, Ouai may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Sites. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Sites, and analyze how users navigate and utilize the Sites. The Cookies and Other Tracking Technologies we use on the Sites are as follows:

 

Cookie	Type	Description	Duration
__attentive_cco __attentive_id __atuvc _attn_ __attentive_dv __attentive_pv __attentive_ss_referrer	Advertisement Analytics	We install cookies from Attentive to assist in managing our mobile messaging programs.	2 years
__kla_id	Performance	This cookie set to track when someone clicks through a Klaviyo email to a website.	2 years
__pdst	Analytics	This cookie is set by Podsights to store and track interaction.	1 year
_fbp	Advertisement	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.	3 months
_ga	Analytics	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	2 years
_ga_25G1VJVS78	Analytics	This cookie is installed by Google Analytics.	2 years
_gat_gtag_UA_71368141_1	Analytics	Set by Google to distinguish users.	past
_gat_gtag_UA_71368141_2	Analytics	Set by Google to distinguish users.	1 minute
_gcl_au	Analytics	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.	3 months
_gid	Analytics	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.	1 day
_hjAbsoluteSessionInProgress	Analytics	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 minutes
_hjFirstSeen	Analytics	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.	30 minutes
_hjIncludedInPageviewSample	Analytics	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.	1 minute
_hjIncludedInSessionSample	Analytics	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s daily session limit.	2 minutes
_hjSession_921707	Functional	Hotjar sets this cookie to ensure symmetry across our webpages.	29 minutes
_hjSessionUser_921707	Other	Hotjar sets this cookie to ensure symmetry across our webpages.	1 year
_landing_page	Analytics	Shopify installs this cookie to track landing pages.	14 days
_orig_referrer	Necessary	Shopify sets this cookie to be used in connection with shopping cart.	14 days
_pay_session	Necessary	Shopify sets this cookie to enable secure checkout and payment function on the website.	session
_pin_unauth	Advertising Analytics	This cookie is placed by Pinterest Tag when the user cannot be matched. It contains a unique UUID to group actions across pages.	1 year
_pinterest_ct_ua	Advertising Analytics	This cookie is placed by Pinterest to assist with our online behavioral advertising.	1 year
_s	Analytics	This cookie is associated with Shopify's analytics suite.	past
_shg_session_id	Advertisement	This cookie is used for tracking the individual sessions on the website which helps in creating the statistical data from multiple visits. It also helps in creating the leads for marketing purposes.	30 minutes
_shg_user_id	Advertisement	This cookie is used for collecting visitor behaviour on multiple website inorder serve them with relevant advertisement. It helps in limiting the repetition of the same advertisment to the visitor.	5 years
_shopify_s	Analytics	This cookie is associated with Shopify’s analytics suite.	30 minutes
_shopify_sa_t	Analytics; Advertisement	These are Shopify analytics cookies relating to marketing and referrals.	30 minutes
_shopify_y	Analytics	This cookie is associated with Shopify’s analytics suite.	1 year
_uetsid	Performance	Bing Ads sets this cookie to engage with a user that has previously visited the website.	1 day
_uetvid	Performance	Bing Ads sets this cookie to engage with a user that has previously visited the website.	1 year 24 days
_y	Analytics	This cookie is associated with Shopify's analytics suite.	past
ab	Advertisement	Owned by agkn, this cookie is used for targeting and advertising purposes.	1 year
cart_currency	Necessary	Shopify sets this cookie to remember the user’s country of origin and populate the correct transaction currency.	14 days
cart_sig	Necessary	Shopify sets this cookie to be used in connection with store checkout.	14 days
cart_ts	Performance	Shopify sets this cookie which is used in connection with checkout.	14 days
icts	Advertisement	We install cookies from Rakuten to store a timestamp when the cookie detects a cookie deletion. The cookie also helps in advertising purposes.	1 year
IDE	Advertisement	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.	1 year 24 days
localization	Functional	Flickr sets this cookie to = track usage of photo galleries embedded from Flickr.	1 year
mp_a6c0abcb7b5e56fdacf7220338c4ae0c_mixpanel	Other	No description	1 year
MUID	Advertisement	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.	1 year 24 days
OptanonConsent	Necessary	OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category.	1 year
rmuid	Analytics	This cookie is provided by Linksynergy. It is used for advertising purposes. This cookie is used for create and storing unique user ID.	1 year
sa-user-id	Advertisement	StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.	1 year
sa-user-id-v2	Advertisement	StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.	1 year
secure_customer_sig	Necessary	Shopify sets this cookie to be used in connection with customer login.	1 year
shopify_pay_redirect	Necessary	Shopify sets this cookie to enable secure online payment and checkout.	1 hour
shopify_sa_p	Analytics; Advertisement	These are Shopify analytics cookies relating to marketing and referrals.	30 minutes
sp	Advertisement	This cookie is set by the host c.jabmo.app. This cookie is used to serve the content based on user interest and improve content creation.	1 year
test_cookie	Advertisement	The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.	15 minutes
uuid	Advertisement	MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.	1 month
rbuid	Advertisement	We use this cookie for targeted advertising	29 days
rmStore	Advertisement	This cookie is set by Rakuten Advertising and used for advertising (see more below)	1 month
keep_alive	Functional	This is a Shopify cookie used in connection with buyer localization to process buying requests.	13 days
_cmp_a	Necessary	This is a Shopify cookie used in managing customer privacy settings.	1 day
_bcai_i _bcai_lpv _bcai_v _bcai_vs _bcai_vn _bcai_h	Other	Cookie set by black crow app - a machine learning app to predict customer needs	1 year 1 month 4 days
_bcai_spv	Other	Cookie set by black crow app - a machine learning app to predict customer needs	29 minutes
_ttp	Advertisement	TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience.	1 year 24 days
cart cart_ver	Necessary	Shopify sets this cookie to provide a connection with the shopping cart.	14 days
_shopify_sa_p	Analytics	Shopify sets this cookie for marketing & referrals.	29 minutes
barometric[cuid]	Advertisement	Claritas sets this cookie to collect visitor statistics. This data is used to categorize users and improve the effectiveness of website advertising.	1 year
uid	Analytics	This is a Google UserID cookie that tracks users across various website segments.	1 year 24 days
uuid2	Advertisement	The uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.	3 months
_tt_enable_cookie	Advertisement	Tiktok set this cookie to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising.	1 year 24 days
_ttp	Advertisement	TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience.	1 year 24 days
ar_debug	Advertisement	Store and track conversions	persistent
cto_bundle	Advertisement	Criterio sets this cookie to provide functions across pages.	1 year 1 month
X-AB	Functional	Adobe Analytics sets this cookie in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation or edition of the site.	1 day
TapAd_TS	Advertisement	TapAd sets this cookie to track users across devices to enable targeted advertising.	2 months
TapAd_DID	Advertisement	TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising.	2 months
TapAd_3WAY_SYNCS	Advertisement	TapAd sets this cookie for data synchronization with advertising networks.	2 months
_gat_UA	Analytics	Google Analytics sets this cookie for user behaviour tracking.	1 minute
_scid	Functional	This cookie is set by Snapchat to store Snapchat Pixel unique ID of the User.	1 year 1 month
_sp_ses.*	Analytics	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.	30 minutes
_sp_id.*	Analytics	Snowplow sets this cookie to store user information that is created when a user first visits a site and is updated on subsequent visits.	1 year 1 month 4 days
ajs_anonymous_id	Analytics	This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.	1 year
sc_at	Advertisement	Snapchat sets this cookie for showing relevant advertising based on the user’s movement.	1 year 24 days
__cfruid	Necessary	Cloudflare sets this cookie to identify trusted web traffic.	session
AWSALBCORS	Necessary	Amazon Web Services set this cookie for load balancing.	7 days
__zlcmid	Functional	Zopim sets this cookie to store a unique user ID.	1 year
ayl_visitor	Advertisement	This cookie is set by omnitagjs. This cookie stores the data of the visitor, this collected information is used to show relevant advertisements to the user based on user interest.	1 month
CMID	Advertisement	Casale Media sets this cookie to collect information on user behaviour for targeted advertising.	1 year
CMPS	Advertisement	CasaleMedia sets CMPS cookie for anonymous user tracking based on users' website visits to display targeted ads.	3 months
CMPRO	Advertisement	CasaleMedia sets CMPRO cookie for anonymous usage tracking and targeted advertising.	3 months
mv_tokens mv_tokens_eu-v1	Advertisement	Mediavine Exchange sets this cookie to create a unique ID for the visitor, allowing third-party advertisers to target the visitor with relevant advertisements.	14 days
am_tokens am_tokens_eu-v1 criteo	Advertising	Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.	14 days
opt_out	Necessary	This cookie is used for preventing the installation of third party advertiser or other cookies on the browser.	1 year
demdex	Analytics	The demdex cookie, set under the domain demdex.net, is used by Adobe Audience Manager to help identify a unique visitor across domains.	5 months 27 days
KRTBCOOKIE_*	Advertisement	Pubmatic sets this cookie to register a unique ID that identifies the user's device during return visits across websites that use the same ad network.	1 month
PugT	Functional	PubMatic sets this cookie to check when the cookies were updated on the browser in order to limit the number of calls to the server-side cookie store.	1 month
tvid	Advertisement	Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.	1 year
dpm	Advertisement	The dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party advertisers to target these users with relevant ads.	5 months 27 days
anj	Advertisement	AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.	3 months
_kuid_	Advertisement	Salesforce sets this cookie to register the unique ID that identifies a returning user's device. The ID is used for targeted ads.	5 months 27 days
guid	Advertisement	Stores the global unique identifier that corresponds to each unique user in the MNTN platform. The global unique identifier is generated using various hashed algorithm combinations based on time, location, ip address and persisted in the browser cache.	2 years
_tt	Advertisement	This cookie stores the timestamp (in milliseconds) of each successful call to each target tag-advertiser combination.	2 years
barometric[idfa]	Advertisement	Claritas sets this cookie to collect visitor statistics. This data is used to categorize users and improve the effectiveness of website advertising.	past
optout	Other	Opt-out cookie for Criteo-Service	past
cf	Advertisement	Used to present the visitor with relevant content advertisement.	past
cip	Advertisement	Presents the user with relevant content and advertisements, and facilitates real-time bidding for advertisers.	past
cnac	Advertisement	Used to present the visitor with relevant content advertisement.	past
car	Advertisement	Used to present the visitor with relevant content advertisement.	past
gdpr	Necessary	Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry.	past
callback	Advertisement	ID5 sets this cookie to collect data on visitor behaviour from multiple websites in order to present more relevant advertisements. This also allows the website to limit the number of times that the visitor is shown the same advertisement.	past
ajs_user_id	Analytics	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.	never
__zlcstore	Functional	Zopim sets this cookie to store information about the current status of the chat.	never
is_eu	Essential	Determines whether the user is located within the EU and therefore is subject to EU's data privacy regulations. (Pinterest)	session
dgzsdl08v4	Advertisement	These cookies enable us to provide enhanced functionality and personalisation, giving you a more relevant experience on our site. They may be set by us or by third party providers whose services we have added to our pages. If you block these cookies then these services may not function properly.	10 minutes
data-c data-c-ts	Advertisement	Collects data about the visitor on various websites. This data is used to make advertisements more relevant.	1 month
bounceClientVisit*	Advertisement	These cookies are placed on our site by our third-party service providers and they may remember your web browsing activity and may be used to understand about your demographics, such as age and gender.	session

 

Google Ads and Analytics. We use “Google Analytics” to collect information about the use of our Sites. Google Analytics collects information such as how often users visit the Sites, what pages they visit when they do so, and what other sites they used prior to coming to the Sites. We use the information we get from Google Analytics only to improve our Sites. Google Analytics collects only the IP address assigned to your device on the date you visit our Sites rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Sites, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Sites by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Sites are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.

 

Rakuten Advertising. We partner with Rakuten Advertising, who may collect personal information when you interact with our Site. The collection and use of this information is subject to the privacy policy located here: rakutenadvertising.com/legal-notices/services-privacy-policy/. You can opt out of it here: rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/.

 

3. How DO WE Use and Share information?

 

The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and Ouai’s Privacy Policy.

 

4. Rejecting Cookies AND YOUR OPTIONS

 

To prevent OUAI from using certain Cookies and Other Online Tracking Technologies, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS BELOW OR BY USING OUR COOKIE management TOOL AVAILABLE ON THE FOOTER OF OUR SITE.

 

You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org.  Please note, however, that without cookies you may not be able to access or take full advantage of the Sites. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit.  Please read the help section of your browser to learn more about how to activate the “private mode.”  You could still visit our Sites if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.  

 

• Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
• Click here to learn more about “Incognito” and managing cookie settings in Chrome.
• Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
• Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

 

If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Sites from placing further cookies on your device unless and until you adjust your browser setting as described above.

 

More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices.

 

5. United Kingdom (UK) Data Protection Rights

 

Data Protection Rights. If you are located in the UK, you have the following data protection rights:

 

• Right to Know: The right to know about what personal information Ouai collects and processes about you, including the types and categories of personal information we collect and process, the sources of such personal information, our retention criteria, with whom we share your personal information, cross-border data transfers, and how to file complaints and inquiries.
• Automated Decision-Making. Ouai does not engage in any activity that subjects our customers, Site users, survey participants, or others to a decision based solely on automated processing, including profiling, which produces legal effects, or similarly significant results, impacting them.
• Access Rights. You may ask us whether we process any of your personal information and, if so, receive access to such personal information. When complying with an access request, we will also provide you with additional information, such as the purposes of the processing, the categories of personal information concerned as well as any other information necessary for you to exercise the essence of this right.
• Rectification. You have the right to have your personal information corrected/rectified in case of inaccuracy or incompleteness. Upon request, we will correct inaccurate personal information about you and, taking into account the purposes of the processing, update any incomplete personal information, which may include the provision of a supplementary statement.
• Erasure. You have the right to have your personal information erased, which means the deletion of your personal information by us and, where possible, any other controller to whom your data has previously been disclosed. However, your right to erasure is subject to statutory limits and prerequisites (e.g., where your personal information is no longer necessary in relation to the initial purposes for which it was processed, your personal information was processed unlawfully).
• Restriction of Processing. You have the right to obtain the restriction of the processing of your personal information, which means that we suspend the processing of your personal information for a certain period of time. Circumstances which may give rise to this right include situations where the accuracy of your personal information is contested, but we need time to verify the inaccuracy (if any) of your personal information.
• Data Portability. You have the right to request us to provide you with your personal information in a structured, commonly used and machine-readable format and to have such data transmitted directly to another controller, where technically feasible.
• Right to Object. You have the right to object to the processing of your personal information, which means you may request us to no longer process your personal information. This only applies in case the “legitimate interests” ground (including profiling) constitutes the legal basis for processing (see below “Legal Basis for Processing”). However, at any time (and free of charge) you can object to having your personal information processed for direct marketing purposes.
• Withdrawing Consent. You also may withdraw your consent at any time if we are solely relying on your consent for the processing of your personal information. However, this will not impact our legal basis to process such personal information prior to the withdrawal of your consent.

 

To exercise any of these data privacy rights, please contact us, or have your designated agent contact us, in accordance with the “Contact Us” section listed below. To the extent permitted by law, we will need to verify your identity (or the identity of your agent) and ensure the authenticity of your request.

 

Legal Basis for Processing. We process your personal information in accordance with the legal bases set forth in law. For example, our processing of personal information (as described herein) is justified based on the following legal grounds:

 

• Consent. Processing is based on your consent (e.g., you agree to the cookies being placed on your device).
• Legitimate Interest. We need to process certain cookies to safely and securely operate our Site.
• Legal Compliance. Processing is required to comply with a legal or statutory obligation (e.g., monitoring consent and withdrawal of consent for legal compliance purposes).

 

Complaints. In the event you have concerns about our data processing, you have the right to file a complaint with your data protection authority. For the data protection authority in the UK, please contact the Information Commissioner’s Office (www.ico.org.uk). We would, however, appreciate the opportunity to deal with your concerns before you approach a data protection authority with a complaint, and invite you to contact us in the first instance.

 

6. Targeted Advertising Opt-Out Rights / California "Do Not Share" Rights

 

Pursuant to certain U.S. state law (e.g., Colorado, Connecticut, Utah, Virginia) you may have the right to opt out of having your personal information used for targeted advertising purposes. Ouai uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences.

 California Opt-Out Rights / Do Not Share My Personal Information. Pursuant to the California Consumer Privacy Act of 2018, as amended (CCPA), as amended by the California Privacy Rights Act of 2020, California residents have the right to opt out of the “sharing” of your personal information. Ouai uses third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes. To opt out of this sharing of your personal information in these circumstances, please click on the cookie management tool (sometimes visible as a “Your Privacy Choices” link) on the footer of the Site to set your cookie preferences. You, or your authorized agent, may also contact us in accordance with the “Contact Us” section listed below. 

7. COOKIE POLICY UPDATES

 

We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Sites, and continued use of the Sites after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.

 

8. CONTACT US

 

To prevent OUAI from using certain Cookies and Other Online Tracking Technologies, YOU CAN CHANGE YOUR BROWSER SETTINGS IN ACCORDANCE WITH THE INSTRUCTIONS ABOVE OR BY USING, WHERE AVAILABLE, OUR COOKIE management TOOL ON THE FOOTER OF OUR SITE.

 

If you have questions regarding this Cookie Policy or our handling of your personal information, would like to request more information from us, or would like to exercise a data privacy right, please contact us at the following: (email) info@theouai.com, (mail) Ouai Haircare, ATTN: Privacy, 5750 Wilshire Blvd, Suite 655, Los Angeles, California 90036, or please use our interactive webform.

 

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