OUAI IT FORWARD: CELEBRATING PRIDE MONTH
We are continuing our ongoing OUAI It Forward 2025 initiative with The Los Angeles LGBT Center through providing essentials as their exclusive housing product sponsor. In honor of Pride month,...
By the OUAI...
Make Waves Wherever You Go with OUAI x Bluestone Lane
We teamed up with Bluestone Lane so you can make waves wherever you go. The OUAI x Bluestone Lane OUAI-VY White Mocha was inspired by our new & improved Wave...
OUAI LOVES LA: Our Wildfire Recovery Efforts
As a proud LA-based company, we are deeply saddened by the ongoing impacts of the recent fires, which have touched the lives of so many, including our founder, employees, neighbors...
VACAY IS ONLY A STOP A-OUAI
We’re giving a-OUAI St. Barts! On 6.22, find our trucks in NYC & Miami and get FREE St. Barts minis just by showing up. If you’re a lucky beach—you might...
OUAI CELEBRATES INTERNATIONAL WOMEN’S DAY
To celebrate International Women’s Day, we’re donating $50,000 to She’s the First, an organization that helps support girls to get them on the OUAI to choosing their own futures. The...
GLOW ALL OUT WITH NEW! HAIR GLOSS
Glowing pains? Get your shine in the shower! NEW Hair Gloss is made with Hyaluronic Acid & Rice Water and will protect color, boost shine, reduce frizz & take strength...
Q & OUAI: ANSWERING YOUR QUESTIONS ABOUT HAIR OIL
Got questions about Hair Oil? We’ve got answers. Our Education team will be answering your questions about Hair Oil live! On Sept. 14, from 9 am to 1 pm PST. ...
GREETINGS FROM ST. BARTS
In case you missed it, we took a trip to the tropics—but not just for a good time. While visiting the beautiful island of St. Barts (yes, the one that...
Mother’s Day, Jen Atkin & Gara Post’s OUAI
Jen Atkin (mom & founder of OUAI) and Gara Post (mom & co-founder of The NOW) know a thing or two about relaxation. See their Mother’s Day routine & treat...
Mother’s Day, Jen Atkin’s OUAI
Jen Atkin knows how to balance it all (babies, dogs, companies) and make it look OUAI easy. Shop her favorites for Mother’s Day. SCALP SERUMHealthy hair starts at the scalp....
TOP SCALP CARE QUESTIONS, ASKED & ANSWERED
Wanna take better care of your scalp? Here’s how. Get your scalp care questions answered with Diana, our Director of Education, and get on your OUAI to healthy hair. According...
A Beginner's Guide to Cocktailing OUAI Products
You want more out of your products, we hear you. That’s why we don't just turn out one-trick pony products—nope, more like multi-hyphenates you can mix and match to fit your lifestyle and budget....
GIVE YOUR HAIR A BREAK
Hair acting knotty? It’s time to break up with breakage & dry, tangled hair. These hair hydrators are in it for the long haul & will give you strong, soft...
DOUBLE DOWN ON SCALP CARE: DETOX SHAMPOO & ANTI-DANDRUFF SHAMPOO
Healthy hair starts at the scalp. So, you know what that means? You’re going to want to double down on scalp care. Get a deep cleanse & fight flakes with...
LIVE LIFE YOUR OUAI: JEN ATKIN EDITION
Start & end your day the Jen Atkin OUAI and take care from the top down. From gratitude journaling to scalp care as self care, OUAI founder Jen Atkin knows...
A Hair Routine You’ll Want To Stick To
Wanna hit your healthy hair goals this year? Go all the OUAI with a hair routine you’ll want to stick to! MULTIPLE HAIR CONCERNS? WE’VE GOT YOU COVEREDFirst things first,...