Looks like you're in . We ship there from our UK website. Would you like to go to there now?

Free Shipping On Orders Over $50

Ouai Logo

Free Shipping On Orders Over $50

Ouai Logo

Your Bag

You are $ 50.00 away from Free Shipping!

Subtotal $ 0.00

Have a promo code?
Redeem it on the next step!


Daily Care

Better hair starts with better shampoo and conditioner. OUAI daily care products are sulfate-free and designed to deeply refresh strands without stripping to instantly improve hair health. Smart keratin targets and repairs damage while helping to maintain color and optimizing hair health. 


Repair Shampoo Repair Shampoo

Repair Shampoo

Cleanses, replenishes and fortifies damaged hair.


Repair Conditioner Repair Conditioner

Repair Conditioner

Rebuilds and repairs with smart keratin.


Smooth Shampoo Smooth Shampoo

Smooth Shampoo

Calms, cleanses moisturizes and wins awards.


Smooth Conditioner Smooth Conditioner

Smooth Conditioner

Deeply hydrates and expertly smooths.



Better hair starts with using the right products. Take our consult for a customized product prescription.

Clean Shampoo Clean Shampoo

Clean Shampoo

Deeply cleanses, never strips.


Clean Conditioner Clean Conditioner

Clean Conditioner

Detoxifies and nourishes.


Volume Shampoo Volume Shampoo

Volume Shampoo

Replenishes moisture, boosts volume.


Volume Conditioner Volume Conditioner

Volume Conditioner

Weightless moisture, major lift.


Curl Shampoo Curl Shampoo

Curl Shampoo

Curl enhancing cleanser.


Curl Conditioner Curl Conditioner

Curl Conditioner

Curl enhancing hydrator.