Looking for a hair mask that heals, not hides, everything your hair has been through? Mask and you shall receive. Today we launched two new healthy hair heroes that contain the perfect dose of hydration for your hair type: Fine to Medium Hair Treatment Masque and Thick Hair Treatment Masque. Customized for your hair type, these two do-it-all masks repair damage, hydrate hair, and add shine in just minutes. Keep reading to learn the difference between the two, their key benefits and ingredients, plus tips and tricks for getting the most out of your masking.
Fine to Medium Hair Treatment Mask
Need moisture that won’t OUAI you down? This lightweight yet deeply hydrating mask will transform damaged fine to medium hair from dry to fly in just five minutes--thanks to a blend of shea butter, panthenol, hydrolyzed keratin, and proteins.
Benefits:
- Hydrates and repairs dry, damaged fine to medium hair
- Strengthens hair to prevent breakage
- Leaves hair with a soft, smooth, and shiny finish
- Shea butter- helps soften and condition dry, over-processed hair
- Panthenol- helps restore shine while improving the overall strength of hair strands
- Hydrolyzed keratin and proteins- help prevent breakage while reducing frizz/flyaways
- Melrose Place- a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, white musk, champagne, and peony.
Thick Hair Treatment Mask
In the thick of a dry spell? Give your locks all the loving with this rich, buttery mask that will smooth, soften, and repair thick, damaged hair. It’s packed with a nourishing blend of illipe and shea butters, almond oil, olive oil, and macadamia oil, plus hydrolyzed keratins and proteins.
Benefits:
- Hydrates and repairs dry, damaged thick hair
- Strengthens hair to prevent breakage
- Leaves hair healthy, soft, and more manageable
- Illipe and shea butters- help condition dry, over-processed hair
- Almond, olive, and macadamia oils- soften and smooth hair while adding shine
- Hydrolyzed keratin and proteins- help prevent breakage while calming frizz/flyaways
- Melrose Place- a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, white musk, champagne, and peony.
- After cleansing, rinse your hair with warm water but skip conditioner
- Remove the excess water from hair (this will enable your hair to better absorb the mask)
- Start with a quarter-size amount of Treatment Masque and apply starting from the ends, working your OUAI to the roots (If you need more, add some gradually)
- Comb the product through evenly with your fingers or a wide-tooth comb
- Chill out for five minutes (or longer if you want), then rinse with cool water (this will help seal the cuticle)
Tips & Tricks for Using Treatment Mask
- While shaving in the shower- If there’s one opportunity to multi-task that we never pass up, it’s Treatment Mask-ing while shaving. Before getting in the shower, detangle your dry hair with a wide-tooth comb—this will help stimulate the scalp and break up any product residue or sebum. After rinsing, apply Treatment Masque starting from the ends, then working your OUAI to the roots. Clip your hair up then start shaving as the shower’s steam helps the product penetrate your hair. Rinse with cool water.
- Before a workout- Apply Treatment Masque before your next sweat sesh as the heat and sweat from the workout will open the hair cuticle, allowing the product to absorb better. Rinse with shampoo at the roots using cool water.
- During your at-home spa day- Treating yourself to a little at-home TLC? For maximum moisture, leave Treatment Masque in for longer than five minutes. First, have a warm, damp towel nearby. Apply Treatment Masque then wrap the towel around your hair. Sit, scroll, then see how soft and shiny your hair feels after you rinse with cool water.
- For a sleek, shiny hairstyle- Going for a slicked-back bun or updo? Treatment Masque has a shiny, strong-hold finish, which means you can apply it while styling to create the ultimate glossy look.
FAQ
What's the difference between the two masks?
We know you love our OG Treatment Masque formula, which is why we didn't change it—Fine to Medium Hair Treatment Masque is just taking its place for hair that doesn't want to be OUAI'd down. Thick Hair Treatment Masque is our new formula designed for strands that need moisture all the OUAI up.
Which mask is right for me?
If you’re not sure whether to go with Fine to Medium Hair Treatment Masque or Thick Hair Treatment Masque, take our Hair Quiz. It’ll ask you a range of questions to determine whether you have Fine, Medium, or Thick hair.
Or you can try this quick trick: Simply pull your hair back. Do you see your scalp? If yes, go with Fine to Medium Hair Treatment Masque. If you can’t see your scalp, go for Thick Hair Treatment Masque.
Should I apply the mask on clean or dirty hair?
You wouldn’t put on a face mask over your makeup, so the same thinking applies here. For best results, before applying Treatment Masque, make sure your hair doesn’t have any product on it.
Can I wear the mask overnight?
Definitely! Before you get into bed, use a spray bottle to make your hair slightly damp. Then apply Treatment Masque from mid-shaft to ends, distributing it evenly with a wide-tooth comb. Throw your hair up in a bun and/or a sleep bonnet then rinse in the morning.
Should my hair be dry or wet when I apply the mask?
Your hair should be slightly damp and ideally warm when you apply Treatment Masque. Why? When your hair is warm, Treatment Masque will absorb into the hair shaft rather than simply sit on top.
Will the mask weigh my hair down?
Never. Both masks provide the same intense moisture to dry, damaged hair, but neither will weigh your hair down.
Are they safe for color-treated hair?
Of course. Both masks are safe for color-treated hair, keratin treatments, Brazilian blowouts, and chemically-treated hair.
Do they contain parabens?
Nope! Both masks are free of: SLS, SLES, parabens, phthalates, gluten, and animal testing.
Are they vegan?
No.
Is the tub recyclable?
Yup. We just got OUAI more sustainable. The Treatment Masque tub is made from PCR and 100% recyclable.
