Two women pose closely together against a neutral background. One woman has voluminous curly hair, freckled skin, and wears a white tank top. The other has long, wavy black hair, a beauty mark above her lip, and wears a mauve tank top. Both have a confident, calm expression

OUAI /WĀ/ (noun)—
pronounced “way”

OUAI /WĀ/ (noun) – pronounced “way”

Ouai means yes,
in that casual,
Parisian way.

The Yes Ouai

Start saying YES to:

Being better IRL than on Instagram

Letting go of unrealistic expectations

Embracing imperfections

A woman with long, wavy blonde hair, looking directly at the camera. The background is neutral.

WE’RE HERE TO GIVE YOU THE CONFIDENCE TO WIN LIFE YOUR OUAI.

A woman with long, curly brown hair, looking directly at the camera. The background is neutral.

Meet Jen, Our Founder

Celebrity hair stylist. Founder of @theOUAI and @ManeAddicts Dog mom.

“I get it. I am an overstimulated consumer myself. I’ve used every hair product on the market and spent years talking to my clients and social followers about their hair. I’ve struggled to find a haircare brand that my friends and I could relate to. It was my goal to take these conversations and create the first socially-connected haircare brand."

More than just hair,
it's a Ouai of Life.

We like to ask YOU what you want, instead of telling you what you need. You loved the fragrances in our hair products, so we made OUAI de Parfums. You didn’t want your skin to miss out, so we did body, bath and hand care. Join the conversation and have it your OUAI.

JOIN THE CONVERSATION ON SOCIAL
A woman with long, wavy black hair poses confidently with her hands in her hair. She is wearing a mauve tank top and smiling softly, looking directly at the camera. The background is neutral.

OUAI MAKES SCENTS

OUAI de parfums are premium fragrances inspired by our favorite cities in the world. We bottled up the best-selling scents from our hair and body products so you can smell as good as you look. Click on a scent to learn more!


  • Shibuya

  • North Bondi

  • Melrose Place

  • Mercer Street

  • Dean Street

  • Rue St. Honoré

  • St. Barts

  • Cape Town