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Best Selling Hair Products

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OUAI Instant Ouai-cation fragrance mist set, four 25ml travel sprays displayed in box.
 
Four OUAI fragrance mist bottles arranged in a row on a reflective white surface, with white orchid flowers and fruit slices placed around them. The bottles contain translucent liquids in pale yellow, peach, pink, and lavender tones, with white spray tops and black text labels.

Instant OUAI-Cation Kit
$35
An amber OUAI shampoo bottle stands upright on a warm cream surface beneath a translucent cap. Text: “OUAI”, “DETOX SHAMPOO”, “SHAMPOOING DÉTOX”, “ALL HAIR TYPES”, “TOUS LES CHEVEUX”, “10 fl oz / 300 ml”.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Detox Shampoo bottle being splashed with water, creating foam and bubbles.
Best seller

Detox Clarifying Hair Shampoo
$34
OUAI Hair & Body Mist St. Barts 8 fl oz spray bottle
 
OUAI Hair & Body Mist held in hand with orchid flower, wet skin background.

Hair & Body Fragrance Mist St. Barts Scent
$38
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.

Leave In Conditioner St Barts Scent
$32
 
OUAI St. Bart's beach-themed skincare set arranged in a clear zippered pouch filled with sand, with a gold frame, set against a vibrant beach sunset sky and sand dunes.

Wanna Get A-OUAI Kit
$44 $36
OUAI Melrose Place Fragrance Mist 97ml pink spray bottle on neutral background.
 
A bottle of OUAI Melrose Places fragrance mist with a white spray nozzle, shown with a hand spraying the product. Pink rose petals are scattered around the base on a reflective surface, set against a soft pink background.
New

Hair & Body Fragrance Mist Melrose Place
$28
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
A frosted OUAI Dean Street Hand Wash pump bottle stands upright against a warm neutral background. Text: “OUAI”, “HAND WASH”, “SAVON POUR LES MAINS”, “DEAN STREET”, “16 fl oz / 474 ml”.
 
A hand holding a frosted off-white pump bottle of OUAI Dean Street hand wash against a white background with a soft shadow.

Hand Wash
$32
A large ivory OUAI Fine Hair Conditioner pump bottle stands upright against a softly lit cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Conditioner 16oz being refilled on a glass shelf.
Best seller

Fine Hair Conditioner - Jumbo
$44
A jumbo translucent OUAI Fine Hair Shampoo pump bottle containing pale yellow liquid stands against a warm cream background. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “16 fl oz / 474 ml”.
 
OUAI Fine Hair Shampoo 16oz bottle surrounded by soap bubbles and foam.
Best seller

Fine Hair Shampoo - Jumbo
$44
OUAI St. Barts Hair & Body Mist 3.3 fl oz spray bottle, cream background.
 
OUAI Hair & Body Mist held by glistening hand with tropical orchid flower.

Hair & Body Fragrance Mist St. Barts Scent - Travel
$28
OUAI Scalp Serum 60ml frosted glass bottle with white pump cap.
 
OUAI Scalp Serum bottle held by hand with serum dripping down

Scalp Serum
$54
OUAI Medium Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Conditioner 16fl oz being refilled on glass shelf.
Best seller

Medium Hair Conditioner - Jumbo
$44
OUAI Medium Hair Shampoo 16 fl oz pump bottle on neutral background
 
OUAI Medium Hair Shampoo bottle surrounded by bubbles on a glass shelf.
Best seller

Medium Hair Shampoo - Jumbo
$44
A clear OUAI Hair Oil pump bottle containing pale yellow liquid stands against a softly lit cream background. Text: “OUAI”, “HAIR OIL”, “HUILE CAPILLAIRE”, “1.5 fl oz / 45 ml”.
 
OUAI Hair Oil 1.5 fl oz bottle held by hand with pink nails.

Hair Oil
$32
OUAI Thick Hair Conditioner 16 fl oz pump bottle on neutral background
 
OUAI Thick Hair Conditioner bottle in a warm beige shade, with conditioner being poured from a matching dispenser above it against a light gray background.
Best seller

Thick Hair Conditioner - Jumbo
$44
OUAI Thick Hair Shampoo 16 fl oz pump bottle on neutral background
 
OUAI Thick Hair Shampoo 16oz bottle covered in lather on glass shelf
Best seller

Thick Hair Shampoo - Jumbo
$44
A translucent OUAI Fine Hair Shampoo bottle containing pale yellow liquid stands upright on a warm cream surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “SHAMPOO”, “SHAMPOOING”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Shampoo bottle balanced on a sudsy, wet palm.

Fine Hair Shampoo
$32
An ivory OUAI Fine Hair Conditioner bottle stands upright on a softly lit cream studio surface. Text: “OUAI”, “FINE HAIR”, “CHEVEUX FINS”, “CONDITIONER”, “REVITALISANT”, “10 fl oz / 300 ml”.
 
OUAI Fine Hair Conditioner 300ml held up against a white background.

Fine Hair Conditioner
$32
OUAI Medium Hair Shampoo 10 fl oz bottle displayed on neutral background.
 
OUAI Medium Hair Shampoo bottles, one upright one lying, white background.

Medium Hair Shampoo
$32
OUAI Medium Hair Conditioner 300ml bottle displayed against neutral background.
 
OUAI Medium Hair Conditioner 300ml bottle covered in water droplets on white surface.

Medium Hair Conditioner
$32
OUAI Bond Repair Balm 4.8 fl oz hair masque in pink cylindrical bottle.
Allure Best of Beauty Award 2026 logo on a red background
 
OUAI Bond Repair Balm 4.8 fl oz tube with white cream smears on pink container.

Bond Repair Balm
$50

Best Selling Hair Products FAQs

What are OUAI's best-selling products?

Detox Shampoo, Bond Repair Balm, Leave In Conditioner, Hair Oil, Scalp Serum, Super Dry Shampoo, our Fine, Medium, and Thick Shampoo and Conditioner, and Hair & Body Mist in St. Barts, Melrose Place, and Santorini. They're the products people restock without thinking twice, often in Jumbo or Refill sizes.

Why is Detox Shampoo so popular?

Because it does something regular shampoo can't. Apple cider vinegar and chelating agents lift away product buildup, excess oil, and hard water minerals, while keratin keeps hair soft rather than stripped. Use it once a week and everything else in your routine works better. It works for all hair types, too.

What makes Bond Repair Balm a best seller?

Results you can feel on the first use. It's clinically tested to reverse hair damage in 3 minutes, using peptides and vegan silk protein to repair the broken bonds that cause brittleness and breakage. Use it on wash days in place of conditioner whenever your hair needs it.

Is Leave In Conditioner worth it?

It's one of the most useful products we make. It detangles, adds moisture, protects against heat up to 450°F, and reduces breakage by 52% when used with heat tools. Spray it on damp hair after every wash, as a base for any style. It now comes in Melrose Place, North Bondi, and St. Barts scents, too.

Which best sellers should I use together?

A simple routine: Shampoo and Conditioner for your hair type, Leave In Conditioner on damp hair, and a drop of Hair Oil to finish. Swap in Detox Shampoo once a week and Bond Repair Balm whenever hair needs a reset. Super Dry Shampoo takes care of day two or three. Finish with Hair & Body Mist and you're done.

Are OUAI best sellers suitable for all hair types?

Most are. Detox Shampoo, Leave In Conditioner, Hair Oil, and Bond Repair Balm work across hair types. Shampoo and Conditioner come in Fine, Medium, and Thick, so you pick the one that matches how your hair behaves. With fine hair, just go lighter on Hair Oil and Leave In Conditioner.

Which best-selling scent should I try first?

Depends on your mood. St. Barts is tropical and warm, basically a vacation in a bottle. Melrose Place is velvety rose with bergamot, lychee, and white musk. Santorini is our other fan favorite. Not ready to commit? Travel sizes are the low-stakes way to find yours.

Can I buy OUAI best sellers in bigger sizes?

Yes. Detox Shampoo and our Fine, Medium, and Thick Shampoo and Conditioner come in 16 fl oz Jumbo bottles with a pump, and in 32 fl oz Refill Pouches that top up your bottle about three times. Once something becomes a staple, sizing up makes the most sense.