Introducing: OUAI Memory Mist

Introducing Memory Mist, a true superhero product that’s about to change the way you style your hair forever. As the name suggests, Memory Mist is lightweight mist that you spray onto your hair before you style it. Then, as you style, the heat from your dryer or iron activates the memory technology and expertly locks in your style, holding it that way until your next shampoo.

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