Started with your hair, now we're here—ICYMI, we added two body products to the mix, OUAI Body Cleanser and Body Crème. The duo nourishes using sulfate-free ingredients to leave all skin types softer than before. Now that we've brought on more body, it's time to spotlight the players in our soft squad that will keep you silky-soft from hair to toe. Keep reading as we share the best hair and body products so you can hydrate your heart out.  

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Body Cleanser 

Get nude, get wet, and rinse clean. Our Body Cleanser’s luxurious lather will leave all skin types feeling hydrated, nourished, and so soft. We left out the skin-stripping ingredients and only put in the best: balancing probiotics and a hydrating oil blend (rose hip oil and jojoba seed oil) that gently cleanse and brighten skin. Plus you can trade in your double espresso for Dean Street, our new mood-boosting citrus scent in Body Cleanser. Think notes of citrus fruits, apricot, rose, and magnolia.

Body Crème

We made one product to wash it all a-OUAI (Body Cleanser) and one to keep the moisture coming—Body Crème. Formulated with squalane, a natural antioxidant that nourishes, conditions and locks in moisture, Body Crème is buttery thick and soaks in quick. Pro tip: Apply Body Crème while your skin is still damp for better absorption. Your skin will act like a sponge to soak up every ounce of moisture, and stay hydrated and softer longer. Body Crème contains our new Shibuya fragrance—a fresh scent with notes of mediterranean citrus, warm spices, rose, violet, and white musk—named after our favorite street crossing in Tokyo.

Hair Oil

With our best-selling Hair Oil, you can split up with split ends forever. Rub one pump of Hair Oil in your hands and gently smooth through your hair from mid-length to ends to create a flyaway-free, soft hairstyle. Infused with African Galanga, Ama, and Asian Borage oils, Hair Oil smooths frizz and prevents hair color from fading and from UV rays. Its scent? The luxurious Rue St. Honoré, a gardenia and ylang ylang scent inspired by our favorite Paris spot. 

Finishing Crème

Finishing Crème is one of the most underrated and often misunderstood products in the OUAI lineup and what we like to call "lotion for your hair." Use the hydrating styling creme on your ends or on select strands to soften hair and calm frizz before a blow out or after a blow out to achieve a lived-in look. The perfect amount to apply is a dime-size post blowout or on dry strands for light separation. Finishing Crème is made with shea butter, beeswax, and a silicone blend that protects hair from heat styling up to 450°.

Leave In Conditioner

We're not kidding when we say: Leave In Conditioner will kick your dry hair's derrière. Tamarind seed extract and vitamin E put this detangler above the rest as it protects against heat, smoothes hair, and fights frizz. Mist it lightly through damp hair before brushing for the easiest brush-through of your life. Leave In Conditioner smells like OUAI North Bondi Eau de Parfum, the same fragrance in Wave Spray (think hints of Italian lemon, magnolia, lily and blackberry). 

Treatment Masque

It’s all sun and games until your hair is damaged. Enter: our award-winning Treatment Masque, an artichoke leaf extract-infused healing mask that repairs damaged hair and protects hair color from future damage. Apply it in the shower while you lather or put it on before a hot yoga class. The steam will allow the formula to penetrate your strands for maximum softness. Treatment Masque smells like OUAI Melrose Place Eau de Parfum, which leaves behind a tantalizing trace of bergamot, rose, and cedarwood. Those with super coarse strands can even use Treatment Masque in place of conditioner. 

Rose Hair & Body Oil

Apply one pump of Rose Hair & Body Oil from mid-lengths to ends before styling to seal in moisture then smooth anything leftover on your shoulders for an extra glow. Rose Hair & Body Oil has the same fragrance as OUAI Melrose Place Eau de Parfum which means you can smell like roses, champagne, and pink peppercorn while also looking like a dewy goddess with velvety-soft skin. Its silicone-free formula contains super hydrating ingredients, perfect for curly/course hair types. As if that's not enough, Rose Hair & Body Oil also reduces the appearance of scars and redness. In case you don't know which oil to use when, reach for Rose Hair & Body Oil for extra hydration and Hair Oil when you need instant repair and protection.

Shop the head-to-toe soft squad ahead

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