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OUAI fragrance limited edition

Did you hear?! We’re coming out with *drum roll please*—OUAI Fragrance! No, this is not a drill, it's IRL and finally, you can wear the same scents you love in Rose Hair & Body Oil or Finishing Crème as a perfume whenever, wherever with our three limited edition rollerball fragrances being released in mid-December.

Since the start of OUAI, our goal has been to get you out the door quicker, with cuter hair—no effort or glam squad required. Now you can do both those things plus smell like you didn’t go out last night. We took three OUAI scents, OUAIº1, OUAIº4 and OUAIº5, packed each one into a rollerball of swoon-worthy scent, then took matters into your hands on Instagram Live for a poll on bottle labels—street names or area codes? The winner was street names, each one an ode to Jen Atkin's favorite street in Los Angeles (Melrose Place), New York (Mercer St.), and Paris (Rue St. Honore). Keep scrolling to learn more about the notes in the three fragrances coming soon to your wrists and collarbones. Warning: It'll be love at first roll.

OUAI fragrance limited edition set

Rue St. Honore (smells like Ouai Nº4, a beautiful floral fragrance inspired by Paris)

Like our original Hair Oil, Rue St. Honore has notes of je ne sais quoi, access to next season’s collection, and:

  • Violet
  • Gardenia
  • Ylang Ylang
  • White Musk


Mercer St. (smells like Ouai Nº1, a sheer and airy, floral/musky fragrance inspired by NYC)

Sharing a scent with our shampoos, Mercer St. contains notes of Met Gala invites, a share in the Hamptons, and:

  • Italian Lemon
  • Turkish Rose
  • Jasmine Sambac
  • Iris
  • Lily
  • White Musk


Melrose Place (smells like Ouai Nº5, a warm rose fragrance inspired by summers in LA)

Like our Rose Hair & Body Oil, Melrose Place’s fragrance is infused with hints of a verified Instagram account, valet parking, and:

  • Bergamot
  • Lychee
  • Cedar-wood
  • White Musk