Keeping it OUAI real: It feels a bit weird to be launching anything new right now. We debated hitting pause, but decided to make the newest member of the OUAI fam available for all those out there who need to hit the reset button. So whether you’re more in ‘browse’ mode or in an ‘add to cart’ mood, we got you covered. That said, we’d like you to meet Detox Shampoo, available now on theOUAI.com and Sephora.com. This concentrated shampoo with apple cider vinegar will deeply cleanse away dirt, oil, and impurities while also removing buildup from styling products and hard water deposits.
Detox Shampoo calls on apple cider vinegar (ACV) but without the vinegar smell. Why apple cider vinegar? It helps exfoliate, remove dry flakes, and residue all while cleansing the scalp—infusing hair with natural volume and shine. We also included something called chelating agents, which keep your hair color looking vibrant by removing heavy metals (like copper) that are known to cause color fading and damage.
Good for all hair types, Detox Shampoo is sulfate-free and safe for keratin- and color-treated hair, leaving hair and scalp refreshed and soft but never stripped. Better yet, its bottle is made from 20 percent post consumer recycled (PCR) materials and it’s also recyclable!
But that’s not the best part. We infused Detox Shampoo with our signature fragrance Melrose Place, the same heavenly scent inside Rose Hair & Body Oil—notes of amber, white musk, cedar wood, bergamot, and lychee. So your hair and scalp benefit from the clarifying properties of apple cider vinegar with the added swoon-worthiness of Melrose Place.
To get the most out of Detox Shampoo, brush and detangle your hair then:
- Thoroughly wet your hair from roots to ends with lukewarm water then squeeze out the excess moisture
- Lather a quarter-size amount of Detox Shampoo in between your hands
- Part hair using your fingers and apply it as close to the scalp as possible,
- Leave it on for one to three minutes
- Finish by rinsing with cold water to close the hair cuticle and create added shine
Use Detox Shampoo once or twice per week in place of Fine, Medium or Thick Shampoo. And for an even squeakier clean, mix in some Scalp & Body Scrub, our deep-cleansing foaming scrub powered by sugar crystals to cleanse and soften your scalp and skin. Follow with your favorite conditioner or Treatment Masque and just like that, you’re in the clear.