SHOP YOUR OUAI,
KNOW YOUR AURA LISTENERS

SHOP YOUR OUAI,
KNOW YOUR AURA LISTENERS

We’re OUAI happy you’re here.

Find hair care, fragrance & more for your life, your OUAI.

Save 15% with code AURA at checkout.

We’re OUAI happy you’re here. Find hair care,

fragrance & more for your life, your OUAI.

Save 15% with code AURA at checkout.

LET US SHOW YOU THE OUAI

These community favorites are must haves for all hair types.

LEAVE IN CONDITIONER

HAIR ACTING KNOTTY?

Our do-it-all detangling Leave In Conditioner protects from heat up to 450 degrees and fights frizz, damage and flyways.

DETOX SHAMPOO

OVERDID IT LAST WEEK?

Time to detox. This clarifying Detox Shampoo has Apple Cider Vinegar to deeply cleanse product buildup, oil and hard water out of your hair.

SHAMPOO & CONDITIONER

FIND YOUR OUAI

Got more than one hair concern? We’ve got the solution. Our Shampoos & Conditioners were made for Fine, Medium and Thick hair to tackle the toughest concerns of each hair type.

OUAI pronounced “way”

It’s more than just hair care, it’s a OUAI of life. Our Hair, Body and Fragrance products were created for effortless routines and nourishment from head to toe. We don’t use sulfates or parabens—just the good stuff, just for you. Oh yea and btw, we smell as good as we look.

 

Tell us what you’d like to see next & join our community @theouai

It’s more than just hair care, it’s a OUAI of life.

Our Hair, Body and Fragrance products were created for effortless routines and nourishment from head to toe.

We don’t use sulfates or parabens— just the good stuff, just for you. Oh yea and btw, we smell as good as we look.

 

Tell us what you’d like to see next & join our community @theouai