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Coming Soon New

Hair & Body Fragrance Mist Morocco
$28
A teardrop-shaped pendant necklace with a metallic silver body and a gold-colored neck, suspended from a silver chain against a light beige background.
 
New Limited Edition

Heaven Mayhem Amulet Necklace Rue St. Honoré
$125
A black glass vial pendant necklace with a silver-toned chain and a long black tassel, shown against a solid light beige background.
 
A black glass bottle pendant necklace with a black tassel hangs beside a coupe glass filled with dark stout beer, set against a textured brown background.
New Limited Edition

Heaven Mayhem Amulet Necklace Ibiza
$125
Two OUAI pump bottles on a warm beige background, one labeled hand wash in a pale sage green and one labeled hand lotion in a pale cream.
 
Two beige pump bottles labeled OUAI are shown with a black OUAI shopping bag. Gloved hands are reaching toward and holding the products against a dark studio background.
Exclusive

Hand In Hand Set
$64 $54
 
Three OUAI skincare bottles in off-white, pale pink, and beige tones are arranged around a large dark brown OUAI shopping bag with yellow lettering, on a clean light gray studio background.
Exclusive

Leave In Conditioner Travel Trio Set
$48 $41
OUAI St. Bart's Hair & Body Mist in a clear glass spray bottle with a white pump, presented inside its cream-colored packaging box with gold borders.
 
A small QUAI cosmetic bottle displayed inside a cream-colored hanging box with a red ribbon at the top, photographed against a dark gradient background with decorative white powder at the bottom.
New Limited Edition

Hair and Body Fragrance Mist Ornament St. Barts Scent
$14
Two jumbo OUAI Fine Hair shampoo and conditioner pump bottles stand side by side, with pale yellow translucent shampoo and opaque ivory conditioner packaging.
 
OUAI Fine Hair Shampoo and Conditioner bottles splashed with water on glass shelf.

Fine Hair Shampoo & Conditioner Jumbo Set
$88
Three OUAI fine hair care bottles arranged side by side on a warm beige background: a translucent frosted bottle of shampoo, a cream-colored bottle of conditioner, and a white bottle of leave-in conditioner.
 
Three OUAI fine hair care bottles arranged side by side on a warm beige background: a translucent frosted bottle of shampoo, a cream-colored bottle of conditioner, and a white bottle of leave-in conditioner.
Exclusive

Fine Hair Travel Set
$50 $43
OUAI Hair Repair Kit containing three bottles: Medusa Shine Leave-In Conditioner, Detox Shampoo, and Bond Repair Hair Enhancer, displayed in front of their pink packaging box.
 
Two hands holding OUAI skincare bottles and a matching gift box, styled with white faux snow against a soft pink gradient background.
New Limited Edition

Hair Repair Kit
$62 $45
OUAI Healthy Hair for the Holidays Kit featuring a detox shampoo bottle and a bond repair balm tube displayed in front of their red gift box.
 
A styled product shot of OUAI skincare items arranged in a gift box with a pink ribbon, surrounded by flowers, berries, and a green lime on a pink gradient background.
New Limited Edition

Healthy Hair For The Holidays Kit
$62 $45
OUAI Leave In Conditioner Melrose Place 177ml pink bottle on beige background.
 
Woman with flowing red hair holding a bottle of shampoo against a neutral background

Leave In Conditioner Melrose Place
$32
OUAI Leave In Conditioner North Bondi 6oz white bottle on beige background.
 
OUAI Leave In Conditioner North Bondi 177ml bottle resting on silver tray

Leave in Conditioner North Bondi
$32
OUAI Leave In Conditioner St. Barts 177ml bottle displayed on beige background.
 
OUAI Leave In Conditioner St. Barts bottle surrounded by tropical fruit drinks.

Leave In Conditioner St Barts Scent
$32
Two jumbo OUAI Medium Hair shampoo and conditioner pump bottles stand side by side, with amber-toned shampoo and cream conditioner packaging against a neutral studio background.
 
OUAI Medium Hair shampoo and conditioner bottles splashed with water droplets

Medium Hair Shampoo & Conditioner Jumbo Set
$88
Three OUAI hair care bottles for medium hair arranged against a warm beige background: a translucent beige shampoo bottle, a solid beige conditioner bottle, and a white leave-in conditioner bottle with black text.
 
Three OUAI hair care bottles for medium hair arranged against a warm beige background: a translucent beige shampoo bottle, a solid beige conditioner bottle, and a white leave-in conditioner bottle with black text.
Exclusive

Medium Hair Travel Set
$50 $43
OUAI Thick Hair Shampoo and Conditioner 16 fl oz pump bottles displayed together.
 
OUAI Thick Hair Shampoo and Conditioner bottles drenched in water splashing dramatically.

Thick Hair Shampoo & Conditioner Jumbo Set
$88
Three OUAI hair care bottles lined up against a warm beige background: a peach-colored shampoo bottle, a cream conditioner bottle, and a white leave-in conditioner bottle.
 
Three OUAI hair care bottles lined up against a warm beige background: a peach-colored shampoo bottle, a cream conditioner bottle, and a white leave-in conditioner bottle.
Exclusive

Thick Hair Travel Set
$50 $43
Trio of The Ouai products including Detox Shampoo, Bond Repair Balm & Leave in Conditioner
 
OUAI Detox Shampoo, Bond Repair Balm, and Leave-In Conditioner displayed together.

Three-OUAI Hair Set
$116
OUAI St. Barts seasonal skincare set including fragrance mist, body cleanser, and clear oil, displayed in front of a gold and red gradient box with the text 'OUAI' and 'TIS THE SEASON FOR ST.
 
Three OUAI skincare products from St. Barts are lined up on a reflective surface against a warm yellow-to-orange gradient background.
New Limited Edition

‘Tis The Season For St. Barts Kit
$58 $45
OUAI Leave In Conditioner North Bondi 45ml travel bottle on beige background.
 
OUAI North Bondi Leave-In Conditioner bottles held by hands with red nails.

Leave in Conditioner North Bondi - Travel
$18
OUAI Leave In Conditioner Melrose Place 45ml travel size bottle, pink, beige background.
 
OUAI Leave-In Conditioner Melrose Place bottle balanced between pink rose and peony.

Leave In Conditioner Melrose Place - Travel
$18
A larger frosted OUAI St. Barts Leave-In Conditioner travel bottle stands upright against a softly lit cream background, finished with iridescent branding and a rounded white cap.
 
OUAI Leave In Conditioner St. Barts travel size bottle floating on dark background.

Leave In Conditioner St Barts Scent - Travel
$18
OUAI Ouai-Cation air fresheners in Santorini, St. Barts, Melrose Place, and Ibiza scents.
 
Collection of travel-themed luggage tags with various designs on a white background
New Exclusive

OUAI-CATION Air Fresheners - 4 Pack
$20

New Hair & Body Products FAQs

What's new at OUAI right now?

Our newest scent, Laurel Canyon, is here as a travel-size Eau de Parfum. Leave In Conditioner now comes in Melrose Place, North Bondi, and St. Barts scents, plus a Travel Trio Set. There are Fine, Medium, and Thick Hair Travel Sets, Jumbo Shampoo & Conditioner Sets, Heaven Mayhem amulet necklaces in Rue St. Honoré and Ibiza, and a lineup of limited-edition holiday kits.

What does Laurel Canyon smell like?

Like cruising through the canyon with the windows down. Fig leaf, green mandarin, and almond milk up top, jasmine and violet in the middle, cedarwood and soft musk underneath. Decadent and woody, with just enough sweetness to make it an everyday scent rather than a special-occasion one.

Are new OUAI products limited edition?

Some are, some aren't. Seasonal kits like the Healthy Hair For The Holidays Kit and 'Tis The Season For St. Barts Kit are limited edition, so once they're gone, they're gone. New scents and formats, like Leave In Conditioner in Melrose Place or North Bondi, are made to stick around. Look for the Limited Edition label on the product to know which is which.

Do new OUAI products use the same ingredient standards?

Always. Every new hair and body formula follows the same rules as everything else we make: sulfate-free, paraben-free, phthalate-free, and cruelty-free. New scent, new size, or new product, the standard doesn't change.

Can I try something new before committing to the full size?

That's what travel sizes are for. Laurel Canyon comes as a travel-size Eau de Parfum, and the new Leave In Conditioner scents are available in 45 ml travel bottles. Want to test a few scents at once? The OUAI Makes Scents Discovery Kit has four Eau de Parfum minis.

Do new OUAI launches make good gifts?

Some of the best. Our holiday kits are made for gifting (the Healthy Hair For The Holidays Kit comes in a gift box), and the St. Barts Hair & Body Fragrance Mist Ornament is a stocking stuffer that's actually useful. For the person who already has their routine figured out, something new is the easiest win.

How do I find out about new OUAI launches first?

Sign up for our emails and follow us on socials, as that's where new launches, restocks, and limited editions get announced first. And keep an eye on this page, since everything new lands here before anywhere else.