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We Stand with the Black Community

We Stand with the Black Community

As a brand, as a team, and as individuals, we stand with the Black community. We believe in unwavering equality and are in the fight against racism. We're committed to donating $100,000 this year to organizations that support the Black community and the advancement of an actively anti-racist society, starting with $25,000 to Black Lives Matter.

But it won't stop there—we're committed to providing on-going education and development for our team. We know we can do better. We believe that change starts from within and we will continue prioritizing diversity and inclusion in our culture and through our actions. As we commemorate George Floyd, Ahmaud Arbery, and Breonna Taylor, we urge you to also take action by standing with their families and all the countless others who have unjustly lost their lives. Here's how you can make a difference.

1. Organizations to Donate to:

2. Petitions to Sign:

3. Numbers to Call and Text:

  • Call DA Mike Freeman in Minnesota (612-348-5550) and demand prosecution to: Derek Chauvin (badge number 1087) and Tou Thao (badge number 7162)
  • Leave a message for Louisville Mayor (502-574-2003) and demand justice for Breonna Taylor
  • Text FLOYD to 55-156
  • Text JUSTICE to 66-8336
  • Text ENOUGH to 55-165

4. Organizations to Follow:

5. Questions to Ask Yourself:

  • What can I do to support the black community?
  • What are my local politicians doing about ending police brutality? What is their policy?
  • How old was I when I was taught about race and culture?
  • How do I plan on helping the fight to end racial discrimination and systematic oppression? 
  • How can I use anti-racism knowledge to change and progress conversations with friends, family, coworkers, and children?
  • How can I be actively anti-racist instead of just "not racist"?
  • What do I want to learn more about?

6. Immediate Actions to Take:

  • Register to vote
  • Check in with your family, friends, partners, and coworkers
  • Get informed—read up on what it means to be anti-racist
  • Share and report resources to educate those around you
  • Stop supporting organizations that support hate
  • Continue to be an ally and an advocate even after the outrage ends
  • Donate to funds and support initiatives you care about
  • Support and raise up Black-owned businesses and brands 




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