Take a peek behind the scenes of what our product development team has been working on for the past year—our NEW FINE, MEDIUM, and THICK Shampoos and Conditioners are finally here, but it took a lot of brainstorming, crowdsourcing, testing and developing to get them to where they are today. Two members of the team, Arie and Vania, are walking us through every step of the OUAI. We now are excited to share, FINE, MEDIUM, and THICK Shampoos and Conditioners—made with you, for you. Shop them and the new refill pouches (which, by the way, use approximately 60% less plastic than rigid plastic bottles) below.

Shop new shampoos and conditioners for thin, medium, and thick hair