Yes, this is a genuinely luxurious body wash. No, it doesn't take itself too seriously.
It's a gel formula infused with jojoba seed and rosehip oils that cleanses without stripping. The lather is proper. The scent (Dean Street, Melrose Place, St. Barts, and more) is the kind you actually notice when you step out of the shower. And the skin that comes out on the other side is soft rather than tight, which is the whole thing we want from a good hydrating body cleanser.
Sulfate-free, paraben-free, phthalate-free, and cruelty-free. Part of a full OUAI body care routine: Scrub → Cleanser → Body Crème → Hair & Body Mist. Each one in the same scent.