We’re finally revealing what we've been up to with our friends at Byredo: OUAI’s best-selling Super Dry Shampoo just got a new scent from the iconic fragrance house Byredo! A very limited-edition collab, Super Dry Shampoo x Byredo remixes two forces to be reckoned with: the extra-absorbent, volumizing formula of Super Dry Shampoo and the light, graceful scent of Byredo's Mojave Ghost fragrance.
Inspired by the vast wilderness that’s home to the Mojave desert bloom, or Ghost Flower, Super Dry Shampoo x Byredo features heady top notes of musky Ambrette combined with fresh Jamaican Nesberry. Meanwhile, Powdery Violet unfurls to reveal soft, lingering Sandalwood, while warm Chantilly Musk rounds out a crisp base of Amber and Cedarwood, leaving the spirit and true intensity of Mojave Ghost to linger.
“Jen picked Mojave Ghost as it was her favorite and it worked perfectly for us. It is a lingering scent that is ethereal, so you can wear it on its own or layer it,” Byredo founder Ben Gorham said.
Founded in 2006 in Stockholm, Byredo started with a fragrance and has evolved into a contemporary luxury brand with a full range of beauty, home, leather goods, and accessories sold in over 40 countries worldwide. Using the highest quality materials, Byredo is reinventing the formulaic approach to business, allowing creativity and instinct to override the brand decisions.
“I’ve always been in awe of Ben’s story as a founder, and have loved watching him grow his company into different categories successfully for so many years. We met in 2017 at a small dinner party and I’m so grateful for the advice he’s given me since. His aesthetic has always been minimal and chic before it was trending. I’m so lucky to have him as a friend and mentor, and partnering with Byredo has always been a dream of mine. Everything from the names of the scents to the photography to the marketing is infused with his subtle genius and it’s an honor to have OUAI in its orbit,” OUAI founder Jen Atkin said.
Super Dry Shampoo x Byredo quickly soaks up oil, refreshes hair, and volumizes using volcanic minerals and rice starch. Thanks to an easy applicator, Super Dry Shampoo x Byredo delivers a powerful blast of freshness and the spellbinding scent of Mojave Ghost. Use Super Dry Shampoo x Mojave Ghost between blowouts, or when oil and impurities are a total drag.
Here’s how to apply Super Dry x Mojave Ghost:
- Shake the can well
- Spray on dry hair 6-10 inches from roots
- Rub powder into scalp and it’ll quickly disappear