Volume

Products designed to give hair lift, body, and the appearance of fullness; ideally without stiffness, crunch, or the kind of hold that makes your hair feel like a helmet (ours definitely curb all that). The best volumizing hair products work at multiple stages: a shampoo and conditioner that build body while washing, and styling products that amplify root lift and keep it going through the day. Our approach hits all three.

Anyone whose hair tends to fall flat, go limp, or feel like there's less of it than there used to be. That's usually fine or thin hair, but also any hair type after a few days of styling product buildup. If your hair looks better right after washing than it does a few hours later, volumizing products are probably the missing piece.

At OUAI, we cover the whole routine. Our Fine Hair Shampoo and Conditioner build body at wash time with biotin and keratin. The Thickening Spray adds lightweight root lift before you blow dry. And our Super Dry Shampoo lifts flat roots on day two or three without the white cast or heaviness that ruins the whole thing. They layer together really well — each one does a different job, and none of them cancel each other out.

Yes. They won't change the diameter of your actual strands, but they create the appearance of thickness by maximizing root lift and reducing the limpness that makes hair look sparse. Ingredients like biotin in our Fine Hair range also strengthen individual strands over time, and stronger strands have more natural body to start with.

Nope. Thick or curly hair can lose volume too, especially when heavy products are weighing it down or buildup from dry shampoo is making roots sit flat. The Detox Shampoo is excellent for resetting any hair type and restoring natural volume. Volume products work across hair types.

The wrong ones will. A lot of so-called 'volumizing' products are loaded with heavy silicones that look full for a minute then deflate everything. Our top volumizing hair products are silicone-free, which means they add body without the coating that ultimately makes hair flatter. Use them correctly (conditioner from mid-lengths to ends only, styling products with a light hand at the root) and they shouldn't weigh down a thing.

Apply conditioner from mid-lengths to ends only. Flip your head upside down while blow drying for extra root lift. Use our Thickening Spray on damp roots before the dryer, not after. And reach for Super Dry Shampoo at the first sign of oiliness rather than waiting until roots are completely flat.

Volumizing = lift. Thickening = density. Volumizing products make hair stand away from the scalp for fullness. Thickening products coat individual strands with body-building ingredients to make them feel more substantial. Our Thickening Spray does both: root lift and coated strands in one step.