best seller
Fine Hair Shampoo
Woman holding a bottle of OUAI hair product against a neutral background
Person washing hair with water and soap suds in a shower setting
best seller
OUAI shampoo bottle held in a hand with visible foam on a light background
Woman holding a bottle of OUAI hair product against a neutral background
Person washing hair with water and soap suds in a shower setting

WHEN VOLUME IS JUST A BUTTON ON YOUR PHONE

Fine Hair Shampoo

$32.00

Turn the volume all the OUAI up with this thickening shampoo that leaves fine hair cleaner, stronger, and full of life.

PERFECT FOR

  • DRYNESS
  • VOLUMIZING
  • DAMAGE/SPLIT ENDS/BREAKAGE

PRODUCT DETAILS

This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. Follow with Fine Conditioner for best results.


Wanna learn more about the perfect routine for you? Take our hair quiz for personalized product recommendations.

IS THIS RECYCLABLE?

Yes, I am fully recyclable!

HOW TO USE

Thoroughly wet hair from roots to ends.

Lather a quarter-size amount in your hands, then work into roots and anywhere hair touches the scalp.


Rinse shampoo. Make sure to squeeze out excess moisture before pairing with Fine Conditioner.

KEY INGREDIENTS
Biotin
Chia seed oil
Hydrolyzed keratin
  • CRUELTY FREE
  • GLUTEN FREE
  • PARABEN FREE
  • PHTHALATE FREE
  • SLS & SLES FREE
FULL INGREDIENTS

Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal

FAQs
  • ARE THESE SAFE FOR MY COLOR-TREATED, KERATIN-TREATED, CHEMICALLY-PROCESSED, AND EXTENSION-FILLED HAIR?
    Yes, all of our new Shampoos and Conditioners are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair.
  • ARE THESE BOTTLES RECYCLABLE?
    HOW ARE THEY SUSTAINABLE?
    Yes! Our bottles and caps can be recycled. They are made with PCR (post-consumer resin) which are the recycled materials from existing PET bottles and other plastics. It is an environmentally friendly packaging used to support recycling programs, meet consumer demand, and reduce impact on landfills.
Add to Bag

The scent:
Mercer Street

The scent:
Mercer Street

Scents & the city. Mercer Street is an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

ITALIAN LEMONITALIAN LEMONITALIAN LEMON

My fine hair is instantly lifted, clean (but not stripped), and just kind of has new life. After I recommended this to my sister recently, she told me it was the

best

shampoo

she’s ever tried.
— WhoWhatWear
Fine Hair Shampoo has a rating of 4.6 stars based on 1143 reviews.

Overall rating: 4.5949254 / 5 from 1143 reviews.

AI Generated Review Summary

Fine Hair Shampoo is praised for its ability to enhance hair fullness, strength, and shine. Customers appreciate its wonderful fragrance, effective scalp cleaning, and the healthy, shiny look it imparts. The shampoo's great volume and manageability, along with its amazing lather, contribute to a satisfying hair care experience.

Summary topics

  • Fragrance: 4%
  • Hair Feel: 42%
  • Scalp Cleanliness: 3%
  • Hair Appearance: 4%
  • Hair Volume: 4%

Review topics: ["size","volume","results","service","ingredients","weight","quality","fit","fragrance","husband","feels","problem","texture","packaging","formula","smells","look","amount","hair","shipping","bottle","scalp","body","works","compliments","balance","customer service","use","oil","confidence"].

Review highlights

  • "Nice shampoo lathers well had a nice smell and leaves my hair feeling very clean ."Missy S.
  • "MY scalp feels great and my hair feels clean!"Sarah H.
  • "My hair is soft, my scalp is not irritated and my hair smells fantastic."JAMIE H.

Reviews

Lasts 2-3 days to keep roots lively

"I use this with the condition. I do find it slightly drying but this leads to more lift and bounce Love the scent and lather. I’m slightly sensitive to the formula which can make my scalp react but worth it for the lift."

Beth P. (4/5)

Best shampoo I’ve tried for thin, fine hair

"This is hands-down the best shampoo and conditioner I’ve tried for thin, fine hair. if you’ve tried so many different shampoos like me and never found one that washes your hair effectively without stripping it completely and making it get greasy again quickly, but also giving it volume and making it feel soft, try this shampoo and conditioner, you won’t regret it! I have also tried the hair mask, body scrub, and leave in conditioner and love those as well!"

Jenna B. (5/5)

"The shampoo is a delight to use. Fragrance and hair care is wonderful"

Joni (5/5)

Great shampoo!

"Love this shampoo, leaves your hair clean & fresh, without weighing it down as some products do."

Leslie B. (5/5)

Happy New Customer!

"Super rich lather! High quality shampoo! I love how it makes my hair look and feel! The shipping was so fast!"

Kristi P. (5/5)

The only conditioner that works for my fine curly hair

"So glad they started doing these refill packs — one lasts me 6 months to a year!"

Emma H. (5/5)

great stuff.

"Love this stuff. Takes such a tiny amount to do the job. It smells wonderful, suds up great, rinses well. Would buy it again."

Nanette B. (5/5)

Good

"Good shampoo, but requires some work because it does not lather up quickly. Rinses out cleanly. I like it."

Kathryn B. (4/5)

Smells great, makes my hair look fuller

"This shampoo smells amazing, but more importantly, it also gives me volume I don’t naturally have without any further styling necessary."

Gabriela C. (5/5)

Not impressed

"Leaves my hair with tangles even after using the conditioner. The smell is very old lady, floral scented. Do not like."

Janel N. (1/5)

Q&A

How to open bottle that does not have pump fine hair shampoo.
Hi Linda, Our standard-size Fine Hair Shampoo does not come with a pump. To open, look for the small indentation on the cap and press down on that area — the lid will pop open for easy use. ✨ I hope this helps! Please let us know if you have any further questions :).
If it sulfate free why is sulfate listed as an ingrident and sodium? Is it actually color safe?
Hi Maya, That's a great question-- All OUAI products are produced without the use of parabens, phthalates, and sulfates. The ingredient you are referring to Sodium C14-15 Olefin Sulfonate, is not a sulfate. Sodium C14-16 Olefin Sulfonate" (also known as Sodium C14-16 Alpha Olefin Sulfonate or AOS) is not the same as a sulfate; it's an olefin sulfonate, a different class of anionic surfactant with similar cleansing properties but a slightly different chemical structure. All of our products are SLS and SLES free. Which means OUAI uses alternative ingredients to help cleanse and nourish. Hope this helps!
Hello Ouai I LOVE YOUR PRODUCTS! especially the smell! But which of your four scents is the fine hair shampoo and conditioner?
Hi Kamille, Our Fine Hair Shampoo has the Mercer Street scent. It is is an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Is this product vegan?
Hi Maddie! Our Shampoos and Conditioners (including Fine Hair Shampoo) contain hydrolyzed keratin which comes from sheep's wool--no worries, no sheep was harmed during the process (they are basically being groomed)! OUAI Haircare products are produced without the use of parabens, phthalates and sulfates.
How often can I use a fine shampoo?
You can use our FINE HAIR Shampoo as often as often as you'd like! Some customers prefer it as their daily/regular shampoo. However, our Daily Care Shampoo's are tailored to be used as often as your hair needs!