HAVE IT
YOUR OUAI
Let’s hear it for the curls! If you’ve got curly hair, we’ve got the products for you, from customized shampoo and conditioner for your hair type to hydrating treatment masques and curl crèmes dreamed up by you and designed by us.
CURL TALK
$32
$28
$28
$32
$30
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HAVE IT YOUR OUAI
This winter, after a year of testing and feedback from 150 amazing members of the OUAI community, we co-created your dream curl crème. We started by asking for your help in the development process—what you hoped to see, your non-negotiables, etc. Then, we mailed samples and had you try it IRL. Based on your feedback, we finally found the formula that fit. There’s no wrong OUAI to use it, and it works for any curl type and every routine. We can’t wait to see what the OUAI community will dream up next...
