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A side-by-side before and after comparison of a woman with long dark wavy hair, showing the effect of a hair product. The left side is labeled 'BEFORE' and shows frizzy, less defined hair; the right side is labeled 'AFTER' and shows smoother, shinier, more styled hair.
OUAI Babassu Fruit & Coconut Oil Shampoo in a frosted beige bottle, shown with callout lines and text describing its ingredients: Kumquat Fruit Extract, Coconut Oil, and Babassu Oil.
A side-by-side before and after comparison of a woman with long dark wavy hair, showing the effect of a hair product. The left side is labeled 'BEFORE' and shows frizzy, less defined hair; the right side is labeled 'AFTER' and shows smoother, shinier, more styled hair.
OUAI Babassu Fruit & Coconut Oil Shampoo in a frosted beige bottle, shown with callout lines and text describing its ingredients: Kumquat Fruit Extract, Coconut Oil, and Babassu Oil.

Medium Hair Shampoo

For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.

Size:
FULL SIZE (10 OZ) TRAVEL (3 OZ) JUMBO (16 OZ) REFILL (32 OZ)
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If your hair type is stuck in the middle this hydrating shampoo cleanses, fights frizz, hydrates and revives shine for medium hair by using a fusion of keratin and kumquat extract, plus babassu and coconut oils. Follow with Medium Conditioner for best results.

IS THIS RECYCLABLE? Yes, I am fully recyclable!

How to use

Thoroughly wet hair from roots to ends with luke warm water.
Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
Rinse with cold water to close the hair cuticle and added shine.

ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)

As always, all of our products are:
Paraben-Free, Cruelty-Free, Gluten-Free, Phthalate-Free, SLS and SLES-Free

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Medium Hair Shampoo

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THE SCENT:
MERCER STREET

TOP NOTES

Italian lemon, orange, peony, iris, lily

MIDDLE NOTES

Magnolia, jasmine, rose damask

BASE NOTES

Musk, orris

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Overall rating: 4.6496553 / 5 from 725 reviews.

AI Generated Review Summary

This hydrating shampoo cleanses, nourishes, and revives shine for medium hair types. Customers love how it looks, smells, and feels, with many praising its ability to tame frizz and leave hair clean and soft. The incredible results and amazing fragrance are also highly appreciated.

Summary topics

  • Appearance: 5%
  • Lathering: 5%
  • Hair Feel: 42%
  • Fragrance: 44%
  • Refills: 2%

Review topics: ["size","volume","fragrance","problem","results","improvement","quality","smells","feels","texture","value","price","packaging","look","amount","works","bottle","hair","scalp","shipping","formula","reduction","customer service","use","oil","compliments","container","difference","daughter","shampoo"].

Review highlights

  • "Pouches are super easy and convenient the product is amazing my hair feels great and smells superb" — cynthia m.
  • "Hair feels really clean and smells good; scalp doesn’t get oily easily like when I was using drugstore-brand shampoos." — Erica V.
  • "Love the eco friendly refill, packaging is really pretty and my hair smells amazing!!" — Brooke B.

Reviews

The best shampoo ever !

"I will repurchase this every single time!! The only shampoo that keeps my hair clean and feeling amazing! I reccomend to all my friends. As a pro athlete, it gets my gross training/game hair clean as well - which is hard to do without stripping too much away!!"

— Shea H. (5/5)

Wouldn’t buy again

"Smells amazing - but I’m noticing a ton of shedding/breakage and my hair has been feeling really dry since I started using it, even with the leave-in and oil."

— Kristen B. (2/5)

I love how it makes

"I love how it makes my hair feel clean. Sometimes I think I need the fine hair shampoo. I am kind of in between."

— Yaeli E. (4/5)

Smooth, gentle, lasting clean

"I really like the Ouai shampoo, conditioner and curl creme. They feel luxurious and leave the best clean I've ever had from any product from drug store to high end."

— Debra V. (5/5)

Amazing!

"This shampoo is perfect for my fair! I love it and would highly recommend it!"

— Emily E. (5/5)

Great for semi-wavy, medium course hair

"I love this shampoo. And I pair it with the Ouai medium conditioner and the leave in conditioner"

— Jesse B. (5/5)

Great Product!

"I simply love every product I’ve ever tried. This is definitely a luxury hair product."

— Amy F. (5/5)

Best Friend

"Moisturized my dry straw hair first shampoo. Love how my hair smells. Going to be my new best friend."

— Vicki H. (5/5)

"AMAZING. I actually love my hair now !! Definitely pricey, but worth it 💯"

— Rayma (5/5)

Not convinced yet - used

"Not convinced yet - used the shampoo and conditioner and it made my hair very greasy the first time. Was hoping for better, esp since a friend recommended it."

— Beatrice S. (3/5)

Q&A

Are the shampoos/ conditioners safe for color treated hair?
Hello Lidia! Yes! OUAI Haircare products are produced without the use of parabens, phthalates and sulfates (including Medium Hair Shampoo) so they are totally safe for color treated hair. The PH of our Shampoos range from 5 to 6 and Conditioners range from 4 to 5. These ranges are at the optimal level for hair and scalp health. Hope this helps!
Do your products contain sulfates?
All of our products are sulfate free, phthalate free, paraben free and 100% cruelty free.