Looks like you're in . A new & improved UK site is on the OUAI. In the meantime, shop your faves at our UK partners: Cult Beauty, ASOS, Space NK, Selfridges & Urban Outfitters.

OK

Free Shipping on All Orders Over $50

Ouai Logo

Free Shipping on All Orders Over $50

Ouai Logo

Your Bag

You are $ 50.00 away from Free Shipping!

Subtotal $ 0.00
Checkout

Have a promo code?
Redeem it on the next step!

Close

Press

OUAI Haircare and Jen Atkin featured in Vogue Magazine, March 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Instyle “Why Kardashian Hair Pro Jen Atkin Wants to Give Your Strands the Supermodel Treatment”

LEARN MORE

OUAI Haircare and Jen Atkin featured in Angeleno Magazine, April 2016

SHOP NOW

Soft Hair Spray and Wave Spray featured in “Elle.com Coach of the Month: Jen Atkin,” May 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Glamour Magazine, April 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Allure "The Kardashians' Hairstylist Is Launching Her Own Product Line"

READ MORE

Volume Shampoo and Conditioner, Wave Spray and Texturizing Hair Spray featured and photographed in “Get The Look,” Harper’s Bazaar, May 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Forbes "How Kardashian Stylist Jen Atkin is Bottling Your Best Hair Day"

LEARN MORE

Soft Mousse and Wave Spray featured InStyle, May 2016

SHOP NOW

Latest Press

Close