Looks like you're in . A new & improved UK site is on the OUAI. In the meantime, shop your faves at our UK partners: Cult Beauty, ASOS, Space NK, Selfridges & Urban Outfitters.

OK
Ouai Logo
Ouai Logo

Your Bag

Congrats! You get Free Shipping!

Your cart is empty

CHOOSE YOUR FREE SAMPLE

Fine Shampoo & Conditioner Packette

Fine Shampoo & Conditioner Packette

Add
Medium Shampoo & Conditioner Packette

Medium Shampoo & Conditioner Packette

Add
Thick Shampoo & Conditioner Packette

Thick Shampoo & Conditioner Packette

Add
Treatment Masque Packette

Treatment Masque Packette

Add
Detox Shampoo Packette

Detox Shampoo Packette

Add
Melrose Place Eau de Parfum - 1.5ml Sample

Melrose Place Eau de Parfum - 1.5ml Sample

Add
North Bondi Eau de Parfum - 1.5ml Sample

North Bondi Eau de Parfum - 1.5ml Sample

Add
Subtotal $ 0.00
Checkout

Have Gift Cards, Discount or Employee Codes? Redeem on the next step!

Close

Press

OUAI Haircare and Jen Atkin featured in Vogue Magazine, March 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Instyle “Why Kardashian Hair Pro Jen Atkin Wants to Give Your Strands the Supermodel Treatment”

LEARN MORE

OUAI Haircare and Jen Atkin featured in Angeleno Magazine, April 2016

SHOP NOW

Soft Hair Spray and Wave Spray featured in “Elle.com Coach of the Month: Jen Atkin,” May 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Glamour Magazine, April 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Allure "The Kardashians' Hairstylist Is Launching Her Own Product Line"

READ MORE

Volume Shampoo and Conditioner, Wave Spray and Texturizing Hair Spray featured and photographed in “Get The Look,” Harper’s Bazaar, May 2016

SHOP NOW

OUAI Haircare and Jen Atkin featured in Forbes "How Kardashian Stylist Jen Atkin is Bottling Your Best Hair Day"

LEARN MORE

Soft Mousse and Wave Spray featured InStyle, May 2016

SHOP NOW

Latest Press

Close