OUAI Proud: Jen Atkin Wins Creative Beauty Entreprenuer of the Year

We may be biased, but it's our opinion that social media has made the beauty world a whole lot more interesting. It's allowed us to connect with our audience and see how they're using the OUAI line in real life. We're able ask our customers directly what they look for in products and develop them with their opinions in mind. We can show our fans what makes our products different and the best way to use them. All of these communication opportunities result in better products and happier costumers. No one knows the power of the crowd source better than our founder Jen Atkin who was honored by Beauty Inc. as their Creative Entrepreneur of the Year, for among other things, her application of technology and social in her businesses.



In the words of Beauty Inc. our founder has, "...masterfully combined content, professional education and product creation, all while tending to her star-studded clientele. Her feed is filled with the smoldering supermodel strands of Kendall and Kylie Jenner, Chrissy Teigen, Hailey Baldwin, Karlie Kloss and the Hadids—has kick-started some of the year’s key hair trends, from French braids to beach waves. Not bad for someone who also partnered with Chloe + Isabel on hair accessories and Beauty Works on extensions this year. Atkin isn’t about to slow down. "

Congratulations to our founder on this amazing honor!