Hey OUAI fam, it's Madison Chertow of In Rainbows Mag here, and the craziest week in my year just wrapped hours ago. It’s a week of fashion, beauty, photo taking, little sleep, lots of espresso, lots of blisters from too crazy of shoes and pretty unexpected weather patterns—aka New York Fashion Week (NYFW)! I always am so grateful I get to call this week of madness and excitement a part of my job. I wanted to take you on a little behind the scenes of how I survive and thrive during NYFW.
One of the hardest parts about NYFW is running around all day all over the city with very little time for yourself or to take breaks to charge your phone and eat. This season, I learned from last season that I must always schedule in breaks to eat and relax, even if it’s thirty minutes. A trick I’ve also learned is to make the meetings you schedule into breakfast, lunch and dinner meetings so you have time to feed yourself while still feeling productive.
A big thing that makes Fashion Week easier is filling your bag with specific items as strategically as possible. Some things that I can’t live without on the go include: a fully-charged mophie, bandaids, tinted lip balm, hem tape if you’re in a pinch, cute sunnies, emergency cash, and of course, business cards of your own and of those you meet. Also, if I know I won’t have time to go home before day turns to night, I carry a darker lip shade and a fun hair clip to elevate my look to evening.
After a long day, my favorite thing to do is take time for an extended version of my daily beauty routine. I packed tons of masks for my skin, and for my hair I used the OUAI Treatment Masque to keep it super hydrated. Popping sheet masks and my jade roller in the fridge then using them in the AM have kept my skin problems and puffiness at bay.
Backstage Pass to Beauty Inspo
One of my absolute favorite things to do during NYFW is go backstage. While most people far prefer sitting for just the shows, I’m finding that my favorite thing to do is get beauty coverage. I realized especially as of late that photography is something I’m very into, and getting access as “press” to backstage has been a real treat for me. I love being able to see the little details of the looks come to life, up close and personal. I also find that one of the serious perks of spending hours backstage is that, as a beauty lover, you learn so many tricks and get inspired to experiment with the looks you see first-hand. It’s crazy how many creative people come together and work so hard to execute a vision of a designer, all for a five to fifteen minute show. It makes me really value and love the fashion and beauty world even more.
It’s been an amazing opportunity for me to be invited backstage as press. They have limited passes to get back there, but I always show the PR companies (that rep the beauty brands sponsoring the shows) my work from previous seasons and ask if they have any extra room for me and my camera. I get invited upfront from them too, but it’s always important that I remind them that I’m coming into town for NYFW and I’d love to be considered for backstage once again.
This season overall, I saw a lot of very, very, shiny styles and an emphasis in sleek, glassy locks that looked healthy and chic. The beauty looks backstage I found were on that simpler side at a majority of the shows. It got me super inspired to whip out the new OUAI Hair & Body Shine Mist and get glowing from head to toe, which I did this week! The Mist gives you that runway-inspired sleekness without weighing your hair down. It also smells heavenly. And using it on my body helped keep me super glowing despite the cold chill and snow.
Now that NYFW is done, I can’t wait to take the beauty I saw backstage and on the runways to real life time and time again.